Difference Engine

Revenue-Led Marketing Agency

Focusing on spatial data, renewable technologies and infrastructure.

[Difference Engine @Diff_Eng_Agency]

Excited our news is out - we’re working with @BritGeoSurvey and @GeospatialC to enhance the value of Ground Investigations data. Such an interesting and important part of the UK economy with @UKGovGOTT leading the way to strategically plan for growth 🚀

[Geospatial Commission @GeospatialC]

@BritGeoSurvey The Common Ground Project is a one-year initiative funded by @UKGovGOTT.

The project will be led by BGS and supported by a team of researchers and consultants from @Diff_Eng_Agency and economists from the Geospatial Commission.

Find out more: 👇
https://t.co/gi6qZBQWFQ

[Government Office for Technology Transfer @UKGovGOTT]

Common Ground is just one exciting project we are supporting from British Geological Survey through our Knowledge Assets Grant Fund! 

This is a fantastic example of a public sector organisation exploring the potential value of the data they routinely collect, hold and use

[Difference Engine @Diff_Eng_Agency]

It's not too late! Sign up for our online LinkedIn Live webinar taking place tomorrow - 6th Dec - at 11am to hear @niallomalley and Adam Mew from @OrdnanceSurvey talk about 'Marketing Attribution In The Real World': https://t.co/1JGt1f0uWh We've got over 60 attendees already!

[Difference Engine @Diff_Eng_Agency]

Our final of the 6 marketing attribution models is: algorithmic, or data-driven. More here: https://t.co/gytccM6PJf and here: https://t.co/1IovkQPHPr! Make sure to sign up to our LinkedIn marketing attribution webinar on 6th Dec - places are filling up https://t.co/M6wWx9jZ3U

[Difference Engine @Diff_Eng_Agency]

Today we're telling you more about U-shaped marketing attribution: https://t.co/s3MS2GN1sv Might that be the best model for your business? And don't forget to sign up to our LinkedIn marketing attribution webinar on 6th Dec - it's filling up fast! https://t.co/M6wWx9jZ3U

[Difference Engine @Diff_Eng_Agency]

Read about Difference Engine No.1 - where maths meets mortality https://t.co/UQwAwPc5oo #geekshare #mathschat

[Difference Engine @Diff_Eng_Agency]

Remembering our trip a month ago to visit the actual Difference Engine (well, replica) in London’s ⁦@sciencemuseum⁩… if you look closely you can see our Directors ⁦@janeyfranklin⁩ and ⁦@niallomalley⁩ through the glass 🧐

[Difference Engine @Diff_Eng_Agency]

A great article from the weekend by Janet Balis for @HarvardBiz about how to hold "onto your marketing budget during a downturn": https://t.co/XAXweIDTOs Being able to attribute how much revenue is being generated by specific marketing activities will certainly help...

[Difference Engine @Diff_Eng_Agency]

Why use the time decay marketing attribution model? Is that the best option for your business? https://t.co/QxhqdogQgo

[Difference Engine @Diff_Eng_Agency]

Stat(s) of the day: 41% of marketers are most commonly using the 'last-touch' method for their online attribution. 44% say that a 'first-touch' model is more useful for measuring digital campaigns (Source @Digiday). Which model(s) get your vote?

[Difference Engine @Diff_Eng_Agency]

Great to see one of Geovation's startups that we have had the pleasure working with now launching - if you need live and useful intel on the sales and lettings in your area.... you need to check out https://t.co/hJXw04ZVZV now

#startups #acceleratorprogram #proptech

[Difference Engine @Diff_Eng_Agency]

Stat of the day: only 39% of companies are carrying out marketing attribution on ‘all or most’ of their marketing activities (Source:https://t.co/jaL52McfgP)

[Difference Engine @Diff_Eng_Agency]

Read our Director @janeyfranklin's guest blog for @GEOBusinessShow's monthly newsletter debating “Who owns the data “omniverse"? https://t.co/txqqNdyb8r #geospatial

[Difference Engine @Diff_Eng_Agency]

Following @niallomalley's article last week on the best marketing attribution models, today we're focusing on the first one: first touch https://t.co/JyNeeb35q8

[Difference Engine @Diff_Eng_Agency]

Read our Director @niallomalley's brilliant new article to find our which marketing attribution model is right for your business - helping you understand which content is driving conversations and therefore revenue https://t.co/1IovkQPHPr

[Jane Franklin @janeyfranklin]

Talent gap in science and engineering - interesting to see on #AdaLovelaceDay2022

[Difference Engine @Diff_Eng_Agency]

Here it is - the @sciencemuseum Difference Engine No. 2 #AdaLovelaceDay

[Jane Franklin @janeyfranklin]

#squadgoals

[Difference Engine @Diff_Eng_Agency]

Much as we were excited that it's Ada Lovelace Day today, we're also sad to hear it's apparently the last one... since when did the issue of gender equality in STEM roles get fixed? https://t.co/qVpeCXewsO
#AdaLovelaceDay #WomenInSTEM

[Difference Engine @Diff_Eng_Agency]

Today is Ada Lovelace Day 2022! Which means it's been a whole year to the day since we rebranded to Difference Engine. Follow us today to learn more about Ada, us, and the first Difference Engine #AdaLovelaceDay22 #WomenInSTEM