Nicola Davies

Head of Strategy @ExposureLondon. Born to discover. Internet lover. Essex girl undercover.

[Campaign US @CampaignLiveUS]

"The bottom line is we all need a bit of escapism. And brands that can connect with kidults in contemporary and culturally resonate ways will rule the playground," says @ExposureLondon's Nicola Davies.

https://t.co/IXmgKq2IJt

[Nicola Davies @diginic]

From inflation rates to mortgage timebombs, being an adult can be a real drag. It’s no wonder we’re in a Barbie fan frenzy. See how brands can rule the kidult playground…

[Campaign @Campaignmag]

The kidult trend is here to stay – a view from Nicola Davies @DigiNic @ExposureLondon https://t.co/GkeBsGAntc

[Nicola Davies @diginic]

@Shepherd @juliancole Depends on the audience. I find this approach most useful most when presenting strategy internally.

[Nicola Davies @diginic]

Ever struggled to find the words to communicate sustainability? You are not alone. Check out my article on how NOT to communicate sustainability and ignore all the advice. Climate courtesy of @WARCEditors #sustainability #EcoTwitter

https://t.co/z58poXQQkG

[Nicola Davies @diginic]

Me every time I hear the word icebreaker.

[Nicola Davies @diginic]

Forget Byron Sharpe, strategists get your hands (or ears) on Jarvis Cocker's 'Good Pop Bad Pop'. It's a creative masterclass in finding beauty in mundane everyday things #strategytwitter

“Don’t think the things around you don’t matter, because they do.”

https://t.co/4G9VM7mkEe

[Nicola Davies @diginic]

@nilsleonard @Burberry Reminds me of a few years ago when Guinness added more detail to their iconic harp, not less. Sometimes you’ve just got to go your own way…

[Nicola Davies @diginic]

@oneremoved Ha I bet that went down well! I should rest my mind more often 🤔

[Nicola Davies @diginic]

Killer report from It’s Nice That on Laziness.

“A rested mind will lead to our greatest creative work.”

Just don’t tell the creative department.

https://t.co/EQIQh7g1Bw

[Nicola Davies @diginic]

@shannboogie I took my partner (who’s a lawyer) to an advertising awards night once. He thought we were mad.

[Nicola Davies @diginic]

@oneremoved Absolutely! The bonus of going into the office more is that I have my best ideas on the tube. I’m good. Hope you’re well too x

[Nicola Davies @diginic]

Remember when every strategy deck had this slide? Simpler times. #strategytwitter

[Nicola Davies @diginic]

@ladbible Why not the mum?!

[Nicola Davies @diginic]

@zoescaman Totally. I’m fed up with the corner of ad twitter that gets its self worth from publicly dissing others work, without contributing anything of their own. It’s exhausting.

[Nicola Davies @diginic]

@Amelia_Torode Ha that line really stuck with me too.

[Nicola Davies @diginic]

@janthonylong Traditional advertising has got a lot crappier 100%. But beyond that, there’s a whole world of interesting creative shit happening. You just need to look in different places.

[Nicola Davies @diginic]

@Amelia_Torode Totally! It's been tooo long. Would love to catch up soon x

[Nicola Davies @diginic]

A date for your cultural diaries this week. 'Yours To Make: Fluid Imaginarium’ is live this week at the @saatchi_gallery, a collaboration @ExposureLondon have been working on with @instagram and @_hervisions_, celebrating British youth culture in 2021 ✨

https://t.co/T71U2T5JC0