Shubham

Director of Paid Media | Scaling an 8 figure brand 🚀

[Shubham @DigitalAdsGeek]

@PhilKiel Any particular type of creators that you have seen crush when paired with partnership ads? Eg - creators with certain following size (<10k followers vs 50-100k ones), creators that have good overalp b/w brand’s target audience

[Shubham @DigitalAdsGeek]

@PhilKiel Love this! What’s your spend criteria while looking at ads with low CPMr for both high & low CPA category?

Also are you looking at this weekly for newly launched creatives specifically?

[Shubham @DigitalAdsGeek]

@thedanielokon Were there any other upper funnel tests or other media tactics that also contributed to this outside of creative wins?

[Shubham @DigitalAdsGeek]

@ChereneAubert @cmikulin Would like a copy of it

[Shubham @DigitalAdsGeek]

@oliviaakory @codyplof @oliviaakory @couuor @codyplof I’m curious if you guys have tested all mid funnel events together in a single cell or preferred testing one optimisation event at a time while trying to crack meta mid funnel?

[Shubham @DigitalAdsGeek]

@therahulissar Tested this in a closed beta. Didn’t see it outperform standard purchase optimisaton

[Shubham @DigitalAdsGeek]

@herrmanndigital How do you know if a brand had higher engaged clicks prior to 16th march?

Since engaged clicks used to get reported under “click attribution” and that was a mix of both outbound + enagaged clicks

[Shubham @DigitalAdsGeek]

@herrmanndigital We just cross checked on Shopify that Meta sessions and Outbound clicks on Meta are within 5% variance. This tells me its mostly a reporting bug on Meta platform

Anyone else seeing similar?

[Shubham @DigitalAdsGeek]

@PhilKiel How do you define win rate exactly? Do you also track how much of those winning ads scale up to become unicorns (high scale ads)

[Shubham @DigitalAdsGeek]

@mannybarbas_ Flex ads don’t have breakdown insights yet on what combination is working well

[Shubham @DigitalAdsGeek]

@Satishdtc If it’s an ad then you better disclose it lol

[Shubham @DigitalAdsGeek]

@blvckledge Google

[Shubham @DigitalAdsGeek]

@pephufen Very interesting! Have you tested new customer prospecting campaigns on Axon?

Also how do you optimise individual ads on Axon? Turning them off based on L3-7days of poor performance or prefer keeping them on and let algo adjust based on their rep’s recommendation?

[Shubham @DigitalAdsGeek]

@therahulissar Do you optimise Applovin like Meta or any other paid social channel? We keep pausing under performing ads but the reps recommend not doing so strictly and letting algo throttle spend b/w ads on their own since they all help each other drive perf overall

[Shubham @DigitalAdsGeek]

@connorrolain Would you be open to sharing a rough template to use for this? This looks so dope

[Shubham @DigitalAdsGeek]

@thedanielokon This is something your meta rep can help you pull out too

[Shubham @DigitalAdsGeek]

@nicktheriot_ Nick

[Shubham @DigitalAdsGeek]

@IstvanicMarin I noticed that meta started over spending post 5pm EST after several hours of under spending. Had to cut campaigns to prevent shit inefficiency

[Shubham @DigitalAdsGeek]

@growthzacks Scale

[Shubham @DigitalAdsGeek]

@blvckledge Shopping