Debbie Ellison

Global Chief Digital Officer @VML. Mum of two absolutely amazing adults. Come on the journey with me. All views are my own.

[VMLY&R @VMLYR]

The #ShoptalkMeetupForWomen is here, and we’re ready. #VMLYRCommerce's @DigitalConstant will join today and Thursday to lead a discussion on championing a culture of purpose and inclusion. Are you going to be there? More info: https://t.co/bPjL8BMaOR

[WPP @WPP]

"You’ll damage brand equity if you make it difficult for people to buy."

@VMLYRCommerce's Debbie Ellison on the opportunity to bridge social and social commerce👇

https://t.co/vLZCyhIhCF

[Creativebrief @creativebrief]

New work by @VMLYRLondon x CALM 'Unseen Signals' aims to tackle rising suicide rates in young women. The powerful work features England Lioness Fran Kirby.

Check it out: https://t.co/hFwHYSzkLf

[Debbie Ellison @DigitalConstant]

Feel part of the jury room with me and get our low-down on the big Creative Commerce themes that were at play at @Cannes_Lions this year, and how brands are creating meaningful value that drives growth through creativity.

https://t.co/nwDyAGCRL6

@VMLYRCommerce @WPP #creativity

[VMLY&R @VMLYR]

“In a world where the points of inspiration and purchase have converged, #CreativeCommerce has the power to both build brands AND deliver growth.” @VMLYRCommerce's @DigitalConstant shares more about one of the newest categories at @Cannes_Lions. https://t.co/sMB5XcGuPM

[Debbie Ellison @DigitalConstant]

The role of the physical store is to experience - says @AngelicVendette from @aloyoga

@Borde_ @VMLYRCommerce @Cannes_Lions

[Debbie Ellison @DigitalConstant]

How do you even start to manage and calculate the ROI of running nearly 100 events a month? Our global cco, @Borde_ finds out in his conversation with @AngelicVendette, @aloyoga at @Cannes_Lions

@VMLYRCommerce

[NVIDIA Omniverse @nvidiaomniverse]

.@WPP teams up with #NVIDIAOmniverse to use generative AI in advertising. https://t.co/mxyqJ6h9UN

[Debbie Ellison @DigitalConstant]

@JonCookVMLYR We’re so very grateful to those people

[Debbie Ellison @DigitalConstant]

@Borde_ 🤩🤩

[Debbie Ellison @DigitalConstant]

"...you’ll damage brand equity if you make it difficult for people to buy."

My thoughts on why Social Commerce needs to be part of the future for social-first brands.

https://t.co/XbCLanCUsx

#social #socialcommerce @VMLYRCommerce @WPP

[Campaign @Campaignmag]

Should ​​Cannes juries put ‘bullshit' brand purpose out to pasture? @aandeddb @DigitalConstant @VMLYRCommerce @dentsuCRTVUK @Noddynoonah @MullenLoweLDN @LeoBurnettUK https://t.co/SSOZLLSolZ

[ed boost @EdouardBoost]

"Social commerce delivers a means of taking brand love and giving people the opportunity to buy in the moment"

Worth a read - Social commerce: building brand love and delivering growth from @DigitalConstant @VMLYRCommerce

https://t.co/gDBmmvmw5M

[Debbie Ellison @DigitalConstant]

My thoughts, when asked about whether ​​Cannes juries should put ‘bullshit' brand purpose out to pasture...
@VMLYRCommerce @Campaignmag

https://t.co/gIEIfMuhX7

[Philip Randerson @PhilipRanderson]

Awards ceremony time at The Studio for HotTopics’ 2023 Global CIO 100, Future CIO 100 and Global CDO 100. Panel with Joanna Pamphilis, Louise Folliot, @R1chardatron, Sonia Patel FBCS, @DigitalConstant hosted by @DougDrinkwater1. Thank you to our partners…https://t.co/TsNkKyVPD6

[Nick Weisser @nickweisser]

@RETHINK_Retail @adidas Very interesting discussion and very well moderated by @DigitalConstant.

[Debbie Ellison @DigitalConstant]

@nickweisser @RETHINK_Retail @adidas Thank you!

[Debbie Ellison @DigitalConstant]

I’m looking forward to being a judge on the 2023 eCommerce Awards which acknowledge and applaud innovation and enterprise in the online retail space.

Make sure you enter! https://t.co/E4CyPg0s6L

#eCommerceAwardsLDN
VMLY&R COMMERCE #ecommerce #commerce #retail

[Debbie Ellison @DigitalConstant]

Want to know how to cater to Gen Z shoppers with new products and experiences?

Join Shai Eisenman at Bubble, Jason Crawford at adidas, Alan Tyldesley at Spotify and I over at @shoptalk in Barcelona on the 9th May.

@vmlyrcommerce @vmlyr #GenZ #commerce

[Debbie Ellison @DigitalConstant]

So honoured to join the Creative Commerce jury at @Cannes_Lions this year! Hoping to see you there!