Digital PR Inspiration

Impartial inspiration, love and positivity from the world of digital PR, links and its amazing people! Tweet/DM us, or use #digitalprinspo 🔗💡

[Digital PR Inspiration @DigitalPRInspo]

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[Fesshole🧻 @fesshole]

I work for a national newspaper. If a PR sends in a press release then phones to ask if it was received, I point blank refuse to use it, no matter what it is.

[Adam Brown @AdamMartinBrown]

Anyone have any recommendations for digital PR freelancers? Is for my own site, so they’ll have complete free reign!

[Matt Navarra @MattNavarra]

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[NeoMam Studios @neomammalian]

Internet safety is a new concern. Schools don't always teach it. Parents and carers aren't sure how to explain it.

So, for our latest project, we re-wrote the stories and re-illustrated the pictures of four childhood classics, injecting valuable online safety awareness.

[oliviapr @oliviabpr]

50 links so far for my mystical generator...

Happy Halloween weekend to me✌️🏽👻

https://t.co/5zarC2ZHog

[Luke Cope @Copozade]

We used @BuzzSumo to look into the most common Digital PR campaign formats over the past 5 years to see what types are growing or declining in popularity and success.

Index campaigns: +40% Year on year

Map campaigns: -18% Year on year

https://t.co/IdDFc6FXzB

[Kostas Petrou @KostasPDigital]

This is what I love about #digitalpr

Our agency came up with an idea and developed the product with our client.

Little did we know this was the clients last shot before closing the doors. The product went viral, sold out and single handedly saved the business.

#marketing

[Digital PR Inspiration @DigitalPRInspo]

Love this campaign from @tankpr and @Motorfinityuk Great use of data while tackling a major issue affecting everyday people. #digitalpr

https://t.co/i9cOa4YyYV

[Mark Rofe @iamrofe]

I find it interesting how links came to be used in search engine algorithms.

Before links, search engine results were a disorganised mess.

But the co-founders of Google, both from academic backgrounds realised links weren't too dissimilar from citations in academic writing.

[Digital PR Inspiration @DigitalPRInspo]

Bravo 👏👏👏😅

[Emma Loffhagen @emmaloffhagen]

Not London Dungeons launching a “Holly & Phil” queue jump pass pls💀

[Dave Endsor @dave_endsor]

There's a time to be 'on-brand', and a time not to be...

[Gisele Navarro @ichbinGisele]

Hero campaigns could become an endangered content species.

Critics say hero content focuses on irrelevant topics, doesn't earn links over time and doesn't rank for valuable keywords. Plus, the news cycle doesn't favour it anymore.

Well, I disagree:
https://t.co/3HXaG83dKQ

[Kim Doughty @howdydoughty]

YOU KNOW WHEN YOU GOOGLE SOMETHING AND A BUNCH OF LINKS SHOW UP? WELL GOOGLE HAS AN ALGORITHM THAT CHOOSES WHICH LINKS TO SHOW AND MY JOB IS TO HELP MY CLIENTS WEBSITE GET CHOSEN BUT THAT’S COMPLICATED BECAUSE THE ALGORITHM IS A BLACK BOX WHICH MEANS THAT WE DONT ACTUALLY KNOW TH

[Digital PR Inspiration @DigitalPRInspo]

This was an incredible achievement 👏

Well done @YardDigital! 💡🔗

[Lou Ali @Lou_LouD]

Despite the trolls the celeb jets campaign we did for ourselves is a career high♥️
- 3315 pieces of coverage in dream publications
- 3119 links to @YardDigital
- 3 new biz pitches with sustainable brands
- 1 RFP from top UK department store

Lesson: if u have a good idea, do it.

[Digital PR Inspiration @DigitalPRInspo]

I'm looking forward to these results 👇

[Gisele Navarro @ichbinGisele]

Do you include links from industry newsletters in your coverage reports? And what about links from other agencies adding your campaigns to round-up posts?

[Emma-Lou Mortimer @MortimerLou]

🚨PR TIP: Twitter is your BFF! Simply pop your target journalists role in the search bar, head to people and find super relevant folks to send your story to! 'SECTOR' then 'editor', 'reporter', 'journalist' and 'writer' are my go-to! 🔗✨🌻

[Rich Leigh @RichLeighPR]

I had a lot of thoughts in relation to @nicholasgfearn's tweet about agencies offering £ for coverage.

1) I've seen it from journos too and 2) I don't buy that most are 'PR' agencies.

Read @eviebarrett7's in-depth look here for @prweekuknews:

https://t.co/378EJbyEG2

[Digital PR Inspiration @DigitalPRInspo]

Love this 😍 Nice use of Internal data from @unleashedteam
https://t.co/6EVV5KOIuV

[Digital PR Inspiration @DigitalPRInspo]

Absolutely not digital PR but still... 👏👏👏

[A New Chapter - Children's Bookstore @ANewChapterBks]

Madame Tussaud's Blackpool lugging their waxwork Boris to outside the job centre is an absolutely sensational bit of stick

[Matt Seabridge @ilikeyoumatt]

2⃣0⃣ super resources you may have missed from June that are great resources for anyone who works in Digital PR 🤓