Divining Point

A trail-blazing agency in #ATX powered by:
✨ Dazzling Creative
📊 Data Analytics
🖥 & Leading Technology

[Divining Point @DiviningPoint]

AI has made it easy to sound like an expert.

We call it expertise laundering: opinions and assumptions go into an AI model and come back looking like professional analysis.

Sometimes it's brilliant. Sometimes not. Both can sound equally convincing.

https://t.co/WnU44aSwVT

[Divining Point @DiviningPoint]

When I see a perfect 5-star rating I immediately think, “Okay, what’s the catch?”

Perfection has a tendency to make us more skeptical, whereas a couple of bad reviews make your business seem more authentic.

Sometimes the blemish builds trust.

https://t.co/j33eMxAX47

[Divining Point @DiviningPoint]

Everyone wants to know how to “rank” in AI.

There’s just one problem: nobody really knows yet.

That hasn’t stopped plenty of people from selling the answer.

https://t.co/GNJvsUHhCF

[Divining Point @DiviningPoint]

Getting someone to your website is getting harder.

So when they finally show up, a slow site, broken form or lousy user experience costs more than it used to.

You can’t afford to waste the attention you’ve earned.

https://t.co/210p8iswv5

[Divining Point @DiviningPoint]

Marketing attribution gives credit to the player who scored the touchdown.

But the rest of the drive still mattered.

Track everything you can. Just don’t assume the last click tells the whole story.

https://t.co/cM67ssSZVW

[Divining Point @DiviningPoint]

People don’t buy based solely on what you tell them.

They buy based on the story they’ve already formed about your brand.

The question is whether your marketing is helping shape that story.

https://t.co/EkwV8ow3zr

[Divining Point @DiviningPoint]

For years, digital marketing trained us to value what we could track. Clicks. Traffic. Conversions.

But more of the buying decision now happens before someone ever visits your website. That makes visibility harder to measure and more important.

https://t.co/JkJntG8h8V

[Divining Point @DiviningPoint]

Marketing had a rulebook for a while.

Not a perfect one. But one you could plan around.

Not any longer.

Our latest blog digs into why marketing feels like the Wild West again, and what smart companies should do about it.

https://t.co/TSJ3AwZnZP

[Divining Point @DiviningPoint]

A sarcastic one-word joke got our founder’s Facebook account suspended.

Absurd, but useful.

It exposed a bigger marketing lesson: platform access is not the same as business security. 

Especially with a platform like Facebook.

https://t.co/MEgQGROyuj

[Divining Point @DiviningPoint]

Content without perspective is just noise.

If you want to stand out in the AI era, you can’t just publish. You need to lead.

Here’s how to do it: https://t.co/RIGBkSbzsh

[Divining Point @DiviningPoint]

Organic search isn’t what it used to be.

AI chatbots are reshaping how people find information online. AI Overviews are changing traditional search rankings & CTRs are dropping.

So, what should businesses do? Adapt. We break it down in our blog.

https://t.co/Zcbjd8p7vm

[Divining Point @DiviningPoint]

2025 is shaping up to be a pivotal year for businesses. Discover how creative marketing strategies and resilience can help you succeed despite economic shifts. Read more in our new blog. #DigitalMarketing #LeadGeneration #WebsiteRefresh #DiviningPoint https://t.co/nw4bVeT5vH

[Divining Point @DiviningPoint]

What’s your marketing strategy for 2025?
From AI’s growing influence on zero-click searches, the marketing landscape is shifting fast. Stay ahead of the curve with Divining Point’s top 10 marketing tips for success in 2025. #MarketingTrends2025 https://t.co/oRMFp7tFol

[Divining Point @DiviningPoint]

As we reflect on a year of venturing beyond the ordinary, we’re especially thankful for you—our clients and partners who inspire us to think big and deliver results. Wishing you a happy Thanksgiving from Divining Point! #DigitalMarketing #Thanksgiving2024 #DiviningPoint

[Divining Point @DiviningPoint]

Proper campaign setup for any marketing effort is about more than flipping a switch and hoping for the best. You have to lay the groundwork with a precision that maximizes your investment and sets you up for victory. #VeteranOwnedBusiness #DiviningPoint https://t.co/9uDVZEvVIk

[Divining Point @DiviningPoint]

When budgets are tight, it’s not just about cutting prices - it’s about delivering VALUE. Our latest blog explores how B2B and B2C companies can design campaigns to keep moving forward during an economic shift. #DigitalMarketing #DiviningPoint https://t.co/1zRPjrlFL0

[Divining Point @DiviningPoint]

In September 2024 Divining Point will celebrate 11 years in business. We have learned a lot in that time. Here are some insights, both good and bad, we’ve encountered during our journey. #DigitalMarketing #ClientFocused #MarketingEvolution #DiviningPoint https://t.co/amIs6OLOs2

[Divining Point @DiviningPoint]

Online reviews can make or break your business. It's more important than ever to ensure your review strategy is both authentic and compliant with new FTC rules that crackdown on fake reviews. #DigitalMarketing #FTCCompliance #CustomerReviews #DiviningPoint https://t.co/8teAzFPI9c