Do Well, Do Good. Human Marketing.

What to make a real difference to your customers whilst also growing your brand? It's our job to know your customers better than you do.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@tobycarvery Could you hide the only thing different about your breakfast anymore?! 😂 Let the people know!

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@tobycarvery Why is this being kept a secret? It's the only thing different about your breakfast. It clearly gets people talking, I've done the research. Why do I have to scroll to March 18th to see it?

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott I think the point here is about what's bad with marketing.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@Councillorsuzie Telling people they derserved to be listened to, isn't listening though is it.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@BGatesIsaPyscho @Sandford_Police would have bought them all bacon sarnies.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@Councillorsuzie It's the £12.50 to buy food Susan. It's the £12.50 to buy food.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott They started listening to social media more than learning more about their customers. You have to start as close to home as possible.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott But the idea is the idea, that can't be changed because its real, it's human insight, it's real estate in the head of anyone that sees a plane in the sky.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott Actually im not done, I think you're focusing too much on the 10 minute mockups copy and art, rather than the idea. You can change the copy and art to make it a brand share. But the idea is the idea.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott Agree to disagree it is, I very much appreciate the responses, I'm a fan of conversation and your work/teachings, have a good Easter Sunday! 😊

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott I get the point of the zoomed in windows is to get people to buy BA now. But it wont, people will still think as you said 'I'd like to fly, I wonder who is cheapest' the issue with my ad is also an issue with their ad. But mine stays in the psyche theirs doesn't.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott I'm grateful for a response, but very much disappointed by its contents.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott Both make you think 'I'd like to fly, I wonder who is cheapest' and actually BA is the cheapest for a whole bunch of flights, my parents have flown to America numerous times on BA because it was cheapest. I didn't say my ad was great, I said it was better.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott I want real estate in the heads of people for as long as I can get it, for as cheap as I can get it. That's predatory thinking. Not market bla bla bla brand bla bla bla.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott Do we want to run an ad that's forgotten once it stops running, nope never. Do we want to run an ad that's remembered whenever we see a plane in the sky. Most definitely.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

@davetrott Meh you sound like an ad exec. and not predatory thinking. Who cares what the ad exec definition of the ad is. Do we want to put British Airways in the minds of people for a long time or a short time. That's predatory thinking.

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

Do you advertise?

If yes, where?

#buildinpublic

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

Speak to your ICP like you are your ICP.

#tiktok #dtc @welleasyuk

[Do Well, Do Good. Human Marketing. @DoWell_DoGood]

Be Relatable. Be Funny.

#tiktok #dtc @getfussy