In 1996, Nintendo was seemingly very fond of a single particular stock photo of the sky, so that it ended up on the cartridge artwork of three different games released in that year: Super Mario 64, Mario Kart 64, and Pilotwings 64.
20th Century Fox spent millions marketing Fight Club as “Brad Pitt beats people up.”
David Fincher wanted pink soap, fake PSAs, and a campaign that felt as weird, satirical, and anti-consumerist as the movie itself.
However, studio focused on the marketing of the fight scenes.
This was later criticized for making Fight Club seem like a movie about fighting rather than a satire of masculinity, consumerism, and alienation.