Dom Boyd

[Dom Boyd @DomBoyd]

Q: What do KFC, McDonalds, M&S, Coke, Cadburys, Amazon and Morrisons all have in common?
A: They all star in our Xmas Ads Quiz of the Year*
*this may not be totally true
Such fun to film

[Campaign @Campaignmag]

How well do you "Know the Public" and what they think of this year's Christmas ads? @Kantar brings the insight – and the festive cheer: https://t.co/hO7Sc6MOuL #ad #christmas

[Campaign @Campaignmag]

How well do you "Know the Public" and what they think of this year's Christmas ads? @Kantar brings the insight – and the festive cheer: https://t.co/hO7Sc6MOuL #ad #christmas

[Dom Boyd @DomBoyd]

@neilperkin Wow!!!

[Dom Boyd @DomBoyd]

😁👇👇👇👇

[neilperkin @neilperkin]

The latest Google Firestarters podcast episode is now up - this one featuring the excellent @DomBoyd from Kantar - the best half an hour you can spend thinking about advertising effectiveness. Spotify https://t.co/UeEJh0OMEd and Apple https://t.co/B8Vu093BEw

[Dom Boyd @DomBoyd]

So. Do different.

[JP Castlin @JPCastlin]

Nice to see the groundbreaking insights coming out of big conferences at the moment that... ...uh... ...checks notes... ...repeat what we have known for literally years.

Self-(re)affirmation, eh? What a thing.

[Effie Worldwide @EffieAwards]

A massive THANK YOU to our 2023 @Effie_UK Grand Jury. So much talent in one room! 🤩Thanks to Stephen at @feelgoodwoo @az703 @VirtualRanz @alisonhoad
@EnyiNwosu Michelle at @Expedia @DomBoyd
@adliterate Claire at @LEGO_Group Emily from @Google
@karinasw and @julesbramham
#Effies

[Praveen Vaidyanathan @v_praveen]

Brands with pricing power enjoy higher prices and increased brand value over time. Or as Warren Buffett observed, a good business can raise prices without losing customers, a bad business cannot.

via @DomBoyd, Simon Atherley, @Kantar + Warren Buffett

[Dom Boyd @DomBoyd]

@Will_Humphrey True. But outside of advertising you’ll get a MUCH stronger work/life balance. And a proper bonus.

[Dom Boyd @DomBoyd]

@MADFESTLONDON after so many ticketholders were not able to get in yesterday, are you expecting the same today?

[Tom Webster @TomWebs78518743]

News from the front of the #madfest queue, the venue is at capacity, massively oversold. Only speakers and sponsors allowed in. That's what the security dudes are saying. (They don't seem to have all the info though)

[Dom Boyd @DomBoyd]

@clairestrickett Walk n talk

[Dom Boyd @DomBoyd]

@jamescaig That is the perfect order, for perfect bands

[Dom Boyd @DomBoyd]

If there was a Cannes award for adland own-goal, this would win the Grand Prix. Thankfully, the public are the ones that matter, and they’ve been eating it up.

[Rob Schwartz @Schwartzie14]

I’ve got no dog in this hunt, mind you. But to give this masterpiece a bronze is an outrage, Film Jury. It’s loaded w/ insight, imagination, charm, great casting and performance…fame. (Effective, too, I’ll bet). #CannesLions2023 #smh
Watch: https://t.co/IHbjGEYwlA

[Dom Boyd @DomBoyd]

Some thoughts from yours truly on why consistently is a brand’s best friend - especially right now.

[Campaign @Campaignmag]

A return to old campaigns marks maturity among marketing teams – a view from @DomBoyd @Kantar_UKI https://t.co/lOfYOXxuoV

[Dom Boyd @DomBoyd]

@saraktate @Adobe Right back at ya!

[WARC @WARCEditors]

Missed out on this Creative Impact session at @Cannes_Lions? Don't worry, we've got you! @DomBoyd & @felipecthomaz were on the stage to reveal the secrets of maximizing commercial value for brands. PLUS, Kantar's top Breakthrough Brands were revealed! https://t.co/Q45kdfdFtB

[Dom Boyd @DomBoyd]

Time to get to work #cannes

[Dom Boyd @DomBoyd]

#this

[Praveen Vaidyanathan @v_praveen]

Brands with pricing power enjoy higher prices and increased brand value over time. I.e, as Warren Buffet observed: if you can maintain/raise prices without losing business, you got a great biz—and brand building is the driver

via @DomBoyd Simon Atherley

https://t.co/GydmRqu5SK

[Dom Boyd @DomBoyd]

Chuffed to do this - just in time for Cannes!!!!

[neilperkin @neilperkin]

The latest episode of Google Firestarters is NOW UP. This one featuring the excellent @DomBoyd from Kantar giving a masterclass of insights on advertising effectiveness https://t.co/0yJJby8gCa