We're finally shedding the .so (thank you Somalia!), and using the .com for @NotionHQ. And for this beautiful moment, I want to share a fun story:
Back in 2018, I had just joined Notion, and one of the first things @ivan asked me to do was figure out how we could own https://t.co/BxoFvc83VG. I had never done a big domain purchase before, so I reached out to a few domain brokers to understand the landscape. We tried different brokers, kept things anonymous, and attempted to surface a price the seller might consider.
A year went by… nothing. Meanwhile, it was pretty clear this was only going to get more expensive as we grew. We needed a different approach. A fellow founder connected me to a broker who took a very different tack. Less transactional, more long-term relationship builder. He spent months getting to know the domain owner. Turns out owner was a fellow entrepreneur in the west coast… and a huge Grateful Dead fan.
So we figured, why not get creative? Something beyond just price. So I called up our investor Ronny Conway and asked if there was any way he could help set up a private meeting between the domain owner and the Grateful Dead. Ronny is one of those people who somehow makes impossible things possible. A week later he calls me back: “New York City. Halloween. 15 minutes after the concert. Done.”
The broker went back to the owner with an offer: some cash, some equity, and a private meeting with the Grateful Dead. That got his attention. He didn’t take the band meeting in the end, but he did lean into the equity (great call, in hindsight). We shook hands, and a few weeks later, the deal was done.
I’ve been waiting years for the day we move our product to https://t.co/BxoFvc83VG. Looks like 2026 is finally the year. Safe to say I’m unreasonably excited about this update!
Another incident with the Lacoste advertising objects at #rolandgarros
Zyenep Sonmez just stepped on one of them trying to return a ball, tripped and fell on the floor.
Sonmez just retired after a physio visit.
We won the 4-year battle for https://t.co/H21eGotAqA
After a 4-year chase and a bidding war, deBridge has found its rightful home at https://t.co/H21eGotAqA. Here's how it went down.
After raising our $5.5M seed in 2021, I tried to buy https://t.co/H21eGotAqA through DomainAgents, losing bids on $10K, $25K, $50K...in the end we settled for a dot finance domain, like many early stage projects.
Every offer we made was declined by the owner, someone in the US who had registered it back in 2008. I even tried reaching out directly, and got zero response.
Just in case the owner forgot to renew it, I set a Google Calendar reminder to check the expiration date every year,. Every year the reminder popped up. Every year he renewed it.
After 4 years I kind of stopped paying attention, but this year when the reminder popped up, this time the domain wasn’t renewed.
Winning the auction
We immediately started researching how domain expirations and auctions work. Turns out, it’s not simple! Expired domains go through multiple stages: grace period, redemption, backorder. But eventually we hit an auction on this old-school site, NameJet.
To even participate, you have to verify your account manually, go through KYC by phone, and figure out how to fund your bids (the card limit on their site was just $15K).
After the expiration grace period, the auction finally went live. We placed a backorder, waited for the start, and then the real battle began. There were over 40 bidders! Every bid extended the timer by 5 minutes, so the auction stretched late into the night. It became a mini war, I’d raise the bid, someone would instantly counter.
It went like that for hours. Finally, after dozens of rounds, our bid of $50,999 held as the final one.
That was it — after four years, we’d finally won https://t.co/H21eGotAqA.
After aaaall that, the payment failed because of their outdated system, and the email said if we didn’t pay within 24 hours, the domain would be forfeited.😂
So we jumped on calls with their support, figured out a wire transfer, and finally — it was done!
Say hello to our new home at https://t.co/H21eGotAqA⚡️
GM.
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