Millicent Omanga: This is my beef with Ruto
Nairobi Woman Representative Aspirant Millicent Omanga has now accused President William Ruto of betrayal, insisting that the head of state does not deserve a second term in office at all.
#NTVWeekendEdition@Karanja_Ibrah
Understanding How Tax Works for Influencers & Freelancers in Kenya.
Let’s break this down using a hypothetical scenario.
You land a gig worth Ksh. 100,000.
The company pays you 95,000 and withholds 5,000 as tax.
Many people think that 5,000 is the final tax. It is NOT.
That 5,000 is a Withholding Tax ; which simply means tax paid in advance on your behalf.
What this means in practice:
• The tax authority already knows you earned 100,000 • The company remits the 5,000 withholding tax • Upon remitting the 5,000 , a withholding certificate is issued . • That certificate links the income to your PIN
When filing your taxes, the system already expects you to declare the 100,000 income.
With the current validation rules, you cannot declare less than what has been reported.
Here’s the important part most people miss 👇
-You are not taxed on the 100,000 unless you have zero expense
-You are taxed on NET PROFIT.
Net Profit = Income – Expenses
Example:
Income from gig: 100,000
Possible expenses: • Capital allowance on Equipment (camera, lighting, microphone)- most people have zero clue on this 😎 • Internet costs • Transport for the shoot • Editing software subscriptions • Studio hire • Assistant payments
Assume total valid expenses = 40,000
Your taxable profit will be 60,000, not 100,000.
The 5,000 withholding tax you already paid is then credited against your final tax liability.
Important to note going forward (especially from this year 2026)
-Expenses must be properly supported, ideally through eTIMS compliant receipts/invoices.
-If your influencer or freelance business is: • unstructured • cash-based • poorly documented,
Reconstructing expenses at the end of the year will not work
This is one of the main reasons why influencers & freelancers must treat their brand like a real business.
-Track your income -Record your expenses -Keep invoices and receipts -Use proper documentation
Otherwise, you risk paying tax on income that was actually spent running your business.
The earlier you structure your business model for Tax planning , the better
#CreatorEconomy #Freelancers #Influencers #TaxEducation #Taxfiling #Taxcompliance
Former Meru Governor Kiraitu Murungi has announced his retirement from active politics, saying he will now dedicate his time to promoting happiness in workplaces and coaching fellow politicians on life beyond public office.
'Wengi wetu tulitaka Mukhisa Kituyi awe makamu wa rais baada ya kifo cha Kijana Wamalwa...'
Leo kwenye #MikobaYaDemokrasia, chemichemi ya Mukhisa Kituyi.
Tazama: https://t.co/GhJSrTs0HW
Struggling to juggle sales, inventory, and marketing as a Kenyan MSME? Something big is coming to streamline your hustle and skyrocket your growth. Stay tuned... 🇰🇪 #GameChanger
This is a powerful documentary. While Gachagua is playing politics with national security, a special elite operations group led by NIS is securing our nation thwarting terror networks and keeping us safe. DG Noordin Haji doing an outstanding patriotic work. #TheSilentWarriors
This revelation by Kalonzo Musyoka about how Kaongo Ruto sabotaged Uhuru’s Nairobi-DRC peace process continues to shock the entire continent of Africa.
Rigathi Gachagua: Let us not approach this election with a predetermined mindset. Wacha tuseme tuko na kibarua ya kung’oa huyu jamaa. Let us consolidate our votes. Uzuri pay slip holders are 3 million and every pay slip holder has a minimal influence of two people. Those are 9 million people who have a personal issue with William Ruto. Ongeza Gen Z, maneno imeisha ama haijaisha?