Eric Doty

✍️ Tweeting through being a one-person content team at a startup
📘 Content Lead @dock_us • former @butter_hq
🥸 More Twitter famous as @BonksMullet · he/him

[Eric Doty @DotyContent]

What are my biggest pain points as a content marketer?

Mostly my right wrist, shoulder, and neck.

[Eric Doty @DotyContent]

@darienpayton The whole thing makes me sad for the state of *everything*

[Eric Doty @DotyContent]

@rosemaryegbo Encanto if you like those.

Can't really go wrong with any Disney movie though.

Lion King, Aladdin, Emperor's New Groove, Jungle Book, Beauty and the Beast, Little Mermaid all classics.

[Eric Doty @DotyContent]

@timmetz Most underrated part is definitely saying cave people were around 300 years ago

[Eric Doty @DotyContent]

@joshspilker there are a whole bunch of important keywords for us where every single top-ranking article is either "What is X?" or "Ultimate Guide to X" 🫠

[Eric Doty @DotyContent]

@darienpayton (I actually think the best content for anyone to make right now is example curation)

[Eric Doty @DotyContent]

@realBrookNash Steve is definitely the Product guy

[Eric Doty @DotyContent]

@RossHudgens Not the point at all here, but 3.2% Michelle Obama is hilarious

[Eric Doty @DotyContent]

@markookami @googleanalytics Same

[Eric Doty @DotyContent]

@dohertyjf My name is also not Jimmy

[Maddy Osman (French) @MaddyOsman]

@AarushiCW @DotyContent @dock_us These are just a few nuggets I got from the conversation. What was your favorite?

👉 Check out Aarushi's newsletter for more insights: https://t.co/m7QkUH14jl

#Marketing #Startups #DigitalMarketing

[Maddy Osman (French) @MaddyOsman]

Marketing an early-stage startup by yourself... it's no easy feat, but the key strategies are captured in @AarushiCW's newsletter featuring @DotyContent of @Dock_us.

I present to you a thread 🧵 with my top 5 takeaways from their conversation ⤵️

[Eric Doty @DotyContent]

@SeanBlanda lol this is insane and awesome

[Eric Doty @DotyContent]

if you want to see a complete solar eclipse, just live in the pacific northwest, am I right!?

[Eric Doty @DotyContent]

@JoelKlettke just imagine all the b2b marketing stats we'd have to re-cite

[Eric Doty @DotyContent]

💯

[JH Scherck @JHTScherck]

A mistake I've seen junior folks in the space make is flexing how much knowledge they have of the site or the algorithm. They present information in a way that's hard to follow to show expertise.

It's the exact opposite of how you should be communicating to stakeholders.

[Eric Doty @DotyContent]

@JoelKlettke @benjihyam I think this is a rare case where the ICP is like, "I know I should be using AI for marketing, but I don't really know how, and I'm afraid of being left behind" - so this actually matches that.

[Eric Doty @DotyContent]

@iamalexbirkett I know it's what everyone does, but it's a total myth that you have to be cheesy on LinkedIn. I just post the same stuff I would have posted on Twitter and it does well.

[Eric Doty @DotyContent]

@philwinkle @dappermarketer incredibly high-intent buyer tho

[Eric Doty @DotyContent]

@LenMarkidan Oooh nice! I had been asking around for a platform that was Podia + a blog, so it seems I have found exactly that.