John Doherty 👍

Dad x2, founder x4, sold 2 agencies.

I help agency owners grow the business they always dreamed of. Profit, fun, and freedom. Link in bio.

[John Doherty 👍 @dohertyjf]

If I still owned an agency and needed more leads by Christmas, this is exactly what I’d do. (After 10 years of running my own agencies and coaching almost 100 agencies).

[John Doherty 👍 @dohertyjf]

@VeryWellVersed I hope you're taking this home with you

[John Doherty 👍 @dohertyjf]

@VanceConsulting Only if that's the constraint of the business.

[John Doherty 👍 @dohertyjf]

If I wanted to build AI tools inside my agency, this is how I’d think about it.

Are you at capacity? Then build to alleviate that.
Are you unprofitable? Build to improve delivery margins and raise prices.

Neither of those? Go get more clients before you automate anything.

[John Doherty 👍 @dohertyjf]

@JHTScherck You're more of an optimist than I. My experience tells me they don't do both.

[John Doherty 👍 @dohertyjf]

Agencies who are focused on building tools with AI to automate delivery are going to get their ass handed to them by agencies focused on acquiring new clients and retaining them.

Just saying.

[John Doherty 👍 @dohertyjf]

@kaleighf CONGRATS

[John Doherty 👍 @dohertyjf]

@TedParry1 Many are already, and struggling for growth.

[John Doherty 👍 @dohertyjf]

@dwsobest Yes

[John Doherty 👍 @dohertyjf]

If your agency’s profit is too low, you have one move to make. Everything else is a waste of time.

1. List all your clients.

[John Doherty 👍 @dohertyjf]

1. List all your clients.
2. List how much they pay you.
3. List how many hours of effort they take.
4. List other costs associated.

Subtract 4 from 2, then divide by 3.

Find everyone under your target hourly rate (I call it hourly yield).

Fix those.

Boom. Profit.

[John Doherty 👍 @dohertyjf]

You can’t get to your destination if you don’t know where you’re trying to go.

Figure out the destination, then the path becomes clear,

This post isn’t about travel.

[John Doherty 👍 @dohertyjf]

@MikeCalcara Audi SQ7

[John Doherty 👍 @dohertyjf]

@jordangodbey Make money online type stuff I heard. YT cleaning it up.

[John Doherty 👍 @dohertyjf]

@leojohns77 Exactly

[John Doherty 👍 @dohertyjf]

You can’t expect clients to pay for something that you’re unwilling to do or pay for yourself.

Won’t pay for business strategy? You won’t get hired for marketing strategy.

Won’t pay for designers? You won’t get hired for dev work.

Won’t pay for AI tools? You got it.

[John Doherty 👍 @dohertyjf]

@YBankouski Because I’m meant to be a coach.

[John Doherty 👍 @dohertyjf]

If I still owned an agency and needed more leads by Christmas, this is exactly what I’d do. (After 10 years of running my own agencies and coaching almost 100 agencies).

[John Doherty 👍 @dohertyjf]

@spencerkduke Yep. Too many have skated by on production being the value. They're in for a world of hurt in the next year or so, and are already feeling it.

[John Doherty 👍 @dohertyjf]

I’m seeing a lot of agency owners learn something that software devs learned a long time ago - being able to build something means nothing for success without distribution.

Stop building tools. Get attention (aka, do marketing).

[John Doherty 👍 @dohertyjf]

@SalesPsych0 Agreed

[John Doherty 👍 @dohertyjf]

@buildingwjesus Can't DM you

[John Doherty 👍 @dohertyjf]

@buildingwjesus DMing you