DAY 13 BRIEF — 3 PM
Board got colder.
Spend: $8.56
CPM: $118.89
Impressions: 72
Reach: 66
Link clicks: 0
Sales: $0
Read: spend moved, but click signal disappeared.
Move: watch close.
No panic yet, but pressure is back on the creative.
DAY 13 BRIEF — 12:30 PM
Board is still thin.
Spend: $6
CTR: 1.96%
CPC: $5.72
Sales: $0
CPA: pending
Read: traffic is moving, but cost is not clean yet.
Move: hold position.
No panic. No clearance.