‘Suits’ Beats ‘The Office’ Streaming Record in 2023; Nielsen Reveals Original Streaming Shows Shut Out of Yearly Top 10 https://t.co/kzsQYAWU9Z via @variety
Just in: Nielsen's national TV ratings service is accredited again.
The media industry’s measurement watchdog, the Media Rating Council, said it voted to restore accreditation for Nielsen’s national TV ratings service, which had been suspended since 2021.
https://t.co/rPK6VPA8Sg
Just ahead of the upfronts, the MRC reinstated Nielsen's national accreditation after its 2021 suspension.
The news comes a week after CEO David Kenny told me the company was “making real progress" on earning back its status.
https://t.co/25CIgvqUUw via @Adweek
Transparency builds trust. 💡 David Kenny, our CEO of Nielsen, spoke to @Adweek about the importance of continuing to develop transparent systems that help enable trust in how audiences are measured. Read more here! https://t.co/LFqUelmkN0
Nielsen's Karthik Rao recently spoke to AdExchanger about Nielsen ONE and its plans to use big data to fuel TV currency. Read more!
https://t.co/1KW7XlmLcb
Nielsen plans to launch its cross-platform measurement product One Ads on January 11, offering measurement of content and ads at the second-by-second level (@alexweprin / The Hollywood Reporter)
https://t.co/d1zwavztHT
https://t.co/M4bPXvaLbR
📈 @Nielsen announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. The offering will provide a consistent, comparable and deduplicated view of ads across screens, whether that’s linear, connected TV, desktop or mobile. https://t.co/ioKnOB9A4o