Peter Magnusson

[Peter Magnusson @DrPMag]

@BjrnWestling #servitizationmooc We are using tweetdeck as a plattform. If that what you meant?

[Peter Magnusson @DrPMag]

@BjrnWestling #servitizationmooc supposedly yes. The reason why SMEs are lacking in research is the difficulty to get access to them.

[Peter Magnusson @DrPMag]

@BjrnWestling #servitizationmooc We come back to that later in the course when we discuss "from free to fee".

[Peter Magnusson @DrPMag]

@NomadNoMansLand #servitizationmooc That's a good reflection and something we see among many larger companies.

[Peter Magnusson @DrPMag]

@BjrnWestling #servitizationmooc i think you nailed it. The purpose is not to offer services but to create value for the customers. In other words servitization is a mean to accomplish customer value.

[Peter Magnusson @DrPMag]

@magnusgunnar67 #servitizationmooc yes, many banks (and insurance companies) speaks about their product portfolio, despite they are offering services. There is actually a research stream on prductification that studies this.

[Peter Magnusson @DrPMag]

@magnusgunnar67 #servitizationmooc Interesting. do you have any examples of government agiencies that are in the forefront?

[Peter Magnusson @DrPMag]

@BjrnWestling #servitizationmooc do you think they should have?

[Peter Magnusson @DrPMag]

@AndersErsmarker #servitizationmooc Yes - and that is also the challenge for companies to understand what creates value for the customers. We will come back to that during the course.

[Peter Magnusson @DrPMag]

@AndersErsmarker #servitizationmooc I agree

[Peter Magnusson @DrPMag]

@magnusgunnar67 #servitizationmooc could you actually organise it separately if the company should adopt a service dominant logic (SDL)?

[Peter Magnusson @DrPMag]

@BjrnWestling #servitizationmooc you are perfectly right. In practice you might need to adopt different degrees of servitization for different customers.

[Peter Magnusson @DrPMag]

@09Jess1 A1 #servitizationmooc but isn't servitization a process and what you describe is rather the outcome?

[Peter Magnusson @DrPMag]

@BjrnWestling #servitizationmooc A1 Do you mean that it is a transition process or a static state?

[Peter Magnusson @DrPMag]

@cathalt100 @Sukhov88 @IM_CTF #im74 Depends on whether the users have any mandate in the decision, or if they are just advisors. Most likely most organisations would not give them this mandate.

[Peter Magnusson @DrPMag]

#im74 A3: This is not trivial when it comes to disruptive innovations as it takes time for the market/users to adopt this type of innovations. A survey might give totally wrong implressions as shown by history.

[Peter Magnusson @DrPMag]

@COljelund @JakobTrischler #im74 Good reflection. For more on this issue see for example Clayton Christensson's book "The innovators dilemma"

[Peter Magnusson @DrPMag]

@cathalt100 @IM_CTF #im74 It could be, or even should be. But, in practice we don't always see this happen, i.e. an "isolated" management group makes the decisions.