Drew Stewart

Marketing Director @ B2C (4m+ members). Revenue. Distribution. Growth. Writing about how AI builders get their first 1,000 users.

[Drew Stewart @DrewDrewStewart]

5 more sleepless nights as everyones makes the most of the fable 5 extension

[Drew Stewart @DrewDrewStewart]

distribution is just "will anyone ever find this thing" wearing a business word

[Drew Stewart @DrewDrewStewart]

who else skips the part where you lurk for months on reddit first or the spam filter quietly eats you?

[Drew Stewart @DrewDrewStewart]

Question for anyone shipping AI tools. Are you doing anything yet to get quoted inside chatgpt and claude answers, or is it still normal seo and hoping for the best?

[Drew Stewart @DrewDrewStewart]

nobody's coming to your website anymore, they ask an ai and read whatever it says back

[Drew Stewart @DrewDrewStewart]

the page you write today is still quietly pulling in signups two years from now and your launch tweet is dead by lunch

[Drew Stewart @DrewDrewStewart]

watching people migrate off fable 5 today mid-project, scrambling, let's be honest though that the tool you build on is going to change under you every quarter now. It's the audience that carries across all of it and that's basically the only moat left

[Drew Stewart @DrewDrewStewart]

where the AI products winning product hunt this month actually live:

- your keyboard
- your inbox
- the call you're already in

not one of them makes you open a new app, that's the whole strategy

[Drew Stewart @DrewDrewStewart]

read today that 72% of founders who made it say distribution, not the product, was the thing that decided it

[Drew Stewart @DrewDrewStewart]

who's paying for both codex and claude?

[Drew Stewart @DrewDrewStewart]

everyone on my timeline is squeezing one last app out of fable 5 before it sunsets tonight

[Drew Stewart @DrewDrewStewart]

*everyone today before the deadline*

99% weekly fable limit
99% 5-hour limit
99% weekly all model limit

[Drew Stewart @DrewDrewStewart]

I spoke to someone the other day who spent 2 weeks leaving genuinely helpful comments to warm up a subreddit before launch, and got shadowbanned on day 3, only to find out on day 12

[Drew Stewart @DrewDrewStewart]

it took me an embarrassingly long time to admit I was never unlucky with distribution. Writing code definitely feels like progress and that's the one that's the part that most vibe coders enjoy, not the blood sweat and tears part (I'm talking about distribution)

[Drew Stewart @DrewDrewStewart]

if you're using AI to build your product, how are you utilising AI to distribute it?

[Drew Stewart @DrewDrewStewart]

I went through everything that's topped Product Hunt this month and the pattern is almost funny in that not one of them asks you to open a new app. They live in your keyboard or your inbox or your docs and the cheapest distribution in 2026 is a surface someone's already touching a hundred times a day.

[Drew Stewart @DrewDrewStewart]

the worst bit of launching something is the silence. You can spend three months building onceand then you might see nothing happen. It takes people far too long to work out that the distribution shouldn't be put off

[Drew Stewart @DrewDrewStewart]

I've given the "ship fast, polish later" advice more times than I can count

[Drew Stewart @DrewDrewStewart]

took me years to admit I was never unlucky with distribution. For me, writing code feels like progress and posting feels like begging, so I kept choosing whichever felt nicer and then wondering why nothing grew

[Drew Stewart @DrewDrewStewart]

@EE trying to do EIV check but the operator was unable to after a 1.5hour wait on the phone. Can you help?