I'll answer that; not from a place of excuse or support but a cause for enlightenment. I think the real question to ask is: does a successful product falter? Given Okra's 175% surge in usage in a single quarter in 2020. So, I'll tell what happened and why it all ended this way.🧵
So, what exactly did they spend the $16m on?
A lot of Tech founders in Africa have lost a king's ransom and the reasons are not apparent. $105m, $60m, $30m etc.
Are we going to have this conversation?
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Ok, I see a lot of people have been bashing you without even trying to school you. Well, let me carefully enlighten you as regards your question.
Comedic stupidity in the case of Aki & Paw Paw operates through metacognition; they are fully aware of their own performance. Psychologically this requires high cognitive function like timing, audience reading, emotional regulation, and improvisation.
The brain doing comedy or being comical is working harder than normal. It's called benign violation theory. Comedy only lands when the actor can simultaneously hold "this is wrong/absurd" and "this is safe/controlled." And that's what makes it a sophisticated dual-awareness.
Pellar's stupidity is fundamentally different because it involves Dunning-Kruger dynamics; he lacks the metacognitive ability to even recognise his own deficit. There's no performance layer. There's also no gap between the actor and the act.
The Dunning-Kruger effect literally shows that incompetent people can't accurately assess their own incompetence because the same skills needed to be competent are the skills needed to recognise incompetence.
Peller's category is a dangerous exploitation of collective stupidity by those who normalises intellectual laziness as personality.
These set of persons can be tagged celebrated illiterate, hence their success is not despite ignorance but because of it, and who actively requires the perpetuation of ignorance to remain relevant.
It's a wide market and still has a lengthy breakthrough, so having a direct Unicorn competitor is a leap from most of the top of the funnel groundwork you need to do.
In a simpler form, efficiency will help you beat the market. One thing is, you apparently can't stage against an established competitor, however, you can grab a huge share of the market.
I also advocate against long lapses of product building. There's a whole lot of time to iterate if only you can get the functional version to market.
Focus more on your distribution, your GTM and like I said earlier, efficiency. Rarely do you find a seamless financial product in Nigeria without unnecessary hiccups every now and then...breach that!
Then, build brutal tiny partnerships and collaborations with regular utilities that your potential customers use. I am talking about the food delivery hubs, the Internet service guys, and underserved demographics like vendors, SMEs, etc.
It's a large market, just carve out your systems and gradually set them to pace.
Not a novel ordeal, however, I think with two down, you have a whole lot of learning curve to piece your main challenge together.
More commonly, it's distribution, customer acquisition and gaining traction than just building an excellent product.
With zero paid ads and zero funding, I built a campus marketplace that has already generated over 4 million naira in real sales.
Before I graduated from the university, selling anything as a Nigerian student was painful. You had to spam multiple WhatsApp groups, post randomly on Facebook, and just hope someone showed up.
So in 2023, I built something to fix it.
@ExpomartNg is Nigeria’s first dedicated campus marketplace for students and vendors across universities, polytechnics, and colleges of education.
Our slogan is simple: If you can SNAP it, we can SELL it.
Here is what we have achieved so far with nothing but organic demand:
We have onboarded 15 to 20 higher institutions.
We have over 200 registered users.
We have completed more than 50 transactions.
And we have recorded over 4 million naira in total platform sales.
Some of the transactions that happened on the platform include a sewing machine, an HP LaserJet printer, an Elepaq generator, and even an industrial weaving machine. Motorcycles, laundry businesses, and other properties have also been sold multiple times. We hold no inventory and have no fulfilment costs. It is a pure platform business.
The opportunity in front of us is very big. There are over 2 million university students in Nigeria and more than 200 higher institutions. Billions of naira move through informal campus trade every year, yet no dominant platform serves this market properly. We are the first ones in, and we already have traction.
Well, at this point, we are open to strategic investors and partners who want to be part of this. With the right investment, we plan to rebuild the platform into a proper web and mobile app, launch campus ambassadors across all 36 states, add secure payments and escrow, and expand to over 100 institutions. My Dm is open for a chat.
If you did say you researched the market opportunity, then there's a loophole in your method. Because, market research and product-market fit should have revealed any direct or indirect competitor, alternative solutions and even market bias.
I bought the .com domain for Petizzy and worked on the website using @astrodotbuild and @reactjs
Check the comments for the link, it’s ranking on Google already for the keyword “Petizzy”
SEO is a core skill that I possess 🫶🏼
One of the first things I validate with an MVP is pricing, distribution and adoption. Every other scale of a product's solution should be built around these.
When you see a large number of people in certain settings, be it a workplace, school or community that has consistently gone on to do great things, it's simply an enactment of the dream and vision such an environment lives by.
There are certain places where you can never be small, directionless or hopeless. There are places that will sell you free dreams if you have none. There are relationships that will compel you to desire and go for the impossible; and in all these instances, you do nothing but majorly offer up your willingness to become, and everything else will be systemically moulded.
If nothing, this is the time for anyone in marketing that has good business acumen to amass a fortune. Hire yourself on part time, build the product with the array of tools available and get your bank account fat.
It’s valued on future profit, not current revenue.
Even the $18B revenue doesn’t mean $18B profit. After costs, profit might be way lower. But if investors think profit will explode in 5-10 years, they pay for that future cash now. That’s why high-growth tech often trades at high multiples.
The P/S ratio is huge in the calculation. $1.77T / $18B = ∼98x Price-to-Sales.
For comparison, Apple is ∼7x, Walmart is ∼0.6x. So, 98x only makes sense if the market believes revenue will grow massively and margins will be huge later.
As well, people are paying for monopoly-like potential + AI/Nvidia-type hype.
SpaceX controls over 80% of US rocket launches. What would it cost to build a serious competitor from scratch? The factories, rockets, launch infrastructure, regulatory approvals, 20 years of engineering.
That number is arguably larger than the valuation itself. You're not just buying future cash. You're buying the market side, whether that's delusion or genius, we'll know in about 10 years.
If it’s an AI, cloud, or platform company, investors price in that it could own the market. Stuff like “This could be the next Nvidia/Google.”
Most won’t pan out, but the winners pull the average up.
It’s valued on future profit, not current revenue.
Even the $18B revenue doesn’t mean $18B profit. After costs, profit might be way lower. But if investors think profit will explode in 5-10 years, they pay for that future cash now. That’s why high-growth tech often trades at high multiples.
The P/S ratio is huge in the calculation. $1.77T / $18B = ∼98x Price-to-Sales.
For comparison, Apple is ∼7x, Walmart is ∼0.6x. So, 98x only makes sense if the market believes revenue will grow massively and margins will be huge later.
As well, people are paying for monopoly-like potential + AI/Nvidia-type hype.
SpaceX controls over 80% of US rocket launches. What would it cost to build a serious competitor from scratch? The factories, rockets, launch infrastructure, regulatory approvals, 20 years of engineering.
That number is arguably larger than the valuation itself. You're not just buying future cash. You're buying the market side, whether that's delusion or genius, we'll know in about 10 years.
If it’s an AI, cloud, or platform company, investors price in that it could own the market. Stuff like “This could be the next Nvidia/Google.”
Most won’t pan out, but the winners pull the average up.
Honestly, you do not need the money.
I hope you assimilate my viewpoint with an open mind. First, your website was enough to validate and scale your MVP to profitability, and only then should you consider a mobile application.
Your biz is literally more like Jiji but now... 🧵
Too me a lot of courage to put this here. This brand is a dream that I have hold so dearly over the years spent money on it but because I couldn't renew the website got suspended please I'm putting this out out here for anyone who want to be part of this project or who wants to support me. I want to rebuild the app , run massive PR and get this brand working again. I message my developer and this is what he said. Please your support will mean the world to me🙏🙏
5051002714
Ecobank
Augustine Festus
business alone. This might be a great start to a fabulous reality if you get your stuff right.
Otherwise, if the trajectory has not sustained provenance, then the business is not viable. It's totally fine to wrap it up and move on to the next thing.