He dropped out, went homeless, and hid his identity.
Now he's worth $300M.
But not many know Abel Tesfaye’s MASSIVE success as “The Weeknd” started with 3 anonymous YouTube videos.
Here’s how he did it (and why everyone should understand why it worked):
Yall made all types if excuses for Drake, so I don't EVER want to hear excuses about writers/ghostwriter when it comes to female rap ever again. Don't even fucking @ me with them tears. Cuz yall make way for what yall wanna make way for.