Droplet for iOS | download from the App Store NOW!

Where superfans hive. | Digital drops of beloved characters and catchphrases to collect & share. Follow for news + promos. | @afungiblelife MINTING IS CLOSED.

[Droplet for iOS | download from the App Store NOW! @DropletforiOS]

Introducing: Droplet — the home of digital collectibles for you to collect and share.

In the Droplet app, you can download digital collectible dropsets of beloved characters and catchphrases.

Each dropset contains the memorable and relatable moments you love.

[Ahmed/The Ears/IG: BigBizTheGod 🇸🇴 @big_business_]

Nothing is ever topping this, one of the greatest scenes in the history of television

Unreal comedic timing from Kieran Culkin as well

[Reads with Ravi @readswithravi]

I’m in love with this sentence:

“Consistency looks like nothing is happening, until everything changes.”

[Vogue Magazine @voguemagazine]

Superfandom is booming, and fans wield serious spending power. How can brands harness it? https://t.co/68UVl0d1rU

[Nicky The Good @nickythegood]

Brooklyn, New York ladies and gentlemen

This is the most beautiful accent in the world and I’ll hear no different

[FBG 🚚 @fatimahgimsay]

it’s a beautiful week. may we find our people, may we treat each other well, may we do excellent work and get rewarded for it ❤️💐

[Kevín @KevOnStage]

A truly great scene

[The Art Of Dialogue @ArtOfDialogue_]

Michael B. Jordan was just spotted at In-N-Out Burger showing love to workers and fans while holding his Oscar after winning Best Actor in a Leading Role for “Sinners” at the 98th Academy Awards.

[James Clear @JamesClear]

You are not your grand plans. You are your daily patterns.

[jack @jack]

we're making @blocks smaller today. here's my note to the company.

####

today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone.

first off, if you're one of the people affected, you'll receive your salary for 20 weeks + 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay.

we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly.

i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures.

a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers.

we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold.

to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward.

to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow.

jack

[Wholesome Side of 𝕏 @itsme_urstruly]

Honestly the best advice for anything

[Cinema Tweets @CinemaTweets1]

Succession. It’s the best show of the decade. It’s also arguably the best thing HBO’s ever done behind The Sopranos. The rewatch value of this show is enormous because the cast, writing, and direction is perfect. Emphasis on “perfect”. It’s is a true once-in-a-lifetime show.

[Hlovo @hlovo_]

This is why celebrities are tapping into streaming 😭🔥

[blue @bluewmist]

I fell in love with this quote:
“Discipline is remembering who you said you wanted to be.”

[cinesthetic. @TheCinesthetic]

Succession gave us 4 flawless seasons. A modern classic with insults worthy of Shakespeare.

[Variety @Variety]

#BenAffleck says film crews deserve to be paid “the decent middle wage that’s been provided for decades in this country” — which is why he and #MattDamon struck a first-of-its-kind deal with #Netflix on their new movie “The Rip” where all 1,200 cast and crew members could receive a back-end bonus if the film succeeds.

“There’s no guarantee that everyone’s going to get rich and be successful, but if you work on a project and it is successful, you ought to benefit from that,” Affleck told Variety on Tuesday night at “The Rip” worldwide premiere in New York.

Most streaming projects pay workers a flat fee upfront, ditching the old model where cast and crew could earn more when a project became a hit.

[Variety @Variety]

No. 1 Most Powerful Entertainment Executive: Ted Sarandos

Sarandos led Netflix’s move into original content starting with the 2013 launch of “House of Cards.” He has famously called the moviegoing experience “outdated,” irking not just theater owners but filmmakers.

In a reflection of Netflix’s clout, Sarandos has made a serious bid to acquire the Warner Bros. studios and HBO Max. Even if Netflix doesn’t win, Sarandos is showing that the company is definitely playing in the big leagues.

https://t.co/8pq5gnaPXM

[Noctara @rumilyrics]

Get up let's try again.

[DiscussingFilm @DiscussingFilm]

James Cameron says ‘DIE HARD’ is his favorite action movie of all time.

“Best one-liner, best villain death, best Christmas movie”

(Source: @colbertlateshow)

[Singh @imsehej]

if you're a streamer/creator who has a huge audience, this here is a genius marketing play

kai has built a huge audience, and if you listen to the video he's talking about how he's going to be sharing his behind the scenes and journey on a private ig acct

a crazy funnel to sell any kinda info/software/ecom products you want

unfortunately most creators are too rtarded to copy it

here's what kai is actually doing

he has millions watching his streams but ZERO direct monetization beyond platform rev share & partnerships

now he's creating a PRIVATE community layer where he controls access and messaging

this is the exact playbook every info product creator uses but scaled to mainstream audience

and most streamers are sleeping on this because they think "my fans just want free content"

wrong bro

your superfans will PAY for closer access and behind the scenes

kai just figured out what alex hormozi and every other operator already knows

PUBLIC content builds audience

PRIVATE access monetizes audience

this is the funnel architecture that prints money

step 1: public content on main platform attracts massive audience

kai's streaming on twitch/youtube getting millions of views

this is top of funnel, pure attention capture

most creators stop here and wonder why they're broke

step 2: tease exclusive content and behind the scenes access

"i'm sharing my real journey, the stuff i can't show publicly, on a private account"

creates curiosity and FOMO

superfans immediately want in

step 3: gate the private account behind application or payment

kai might be doing free access to start but the framework allows for paid tiers

$200/month for private community + calls

$2000/month for private mastermind (streamer university type shi)

the funnel is built, now you just add price gates

step 4: monetize the private audience with products

once you have 10,000 people in private community paying attention

you can sell them ANYTHING

info products: "here's how i built my stream to millions - $997 course"

software: "use my streaming setup tools - $49/month"

ecom: kai cenat merch drops exclusively to private community first

coaching: "i'll review your content strategy - $50k"

the private audience is PRE-QUALIFIED buyers

they already proved they care enough to join private account

way easier to convert than cold audience

here's why this is genius marketing that most creators miss

most streamers try to monetize through: sponsorships (capped by advertiser budgets), platform rev share (capped by platform rates), merch (low margins, hard logistics)

all those revenue streams are CAPPED and CONTROLLED by others

but info products, software, coaching - those scale infinitely and you control pricing

kai could easily do $500k-$2M/month from private community if he wanted

10,000 people paying $50/month = $500k/month recurring

sell one $997 course to that audience = $1M+ in a weekend

the math is fucking insane compared to traditional creator revenue

and here's the playbook any creator with 50k+ followers can copy right now

step 1: announce you're starting private account/community for "real behind the scenes"

don't say you're selling anything yet, just create the exclusive access layer

step 2: drive your public audience to join the private account

"link in bio to join private community where i share what i can't post here"

get 1000-5000 people into private account in first week

step 3: provide actual value in private account for 2-4 weeks

share behind the scenes, answer questions, build relationship

this isn't bait and switch, you're actually delivering value

step 4: introduce paid product to private audience

"a lot of you asked how i grew to X followers, i built a complete course on my strategy - here's the link"

convert 5-10% of private audience = $50k-$200k depending on price and size

step 5: use revenue to build better products and scale

reinvest into more content, better production, bigger team

flywheel starts spinning

most creators won't do this because they think it's "selling out" or "inauthentic"

meanwhile they're making $3k/month from youtube ads wondering when the big break comes

the big break is realizing your AUDIENCE is the asset not the platform

kai has millions of people who trust him and pay attention to what he does

that's worth infinitely more than his twitch contract

because he can monetize that audience 100 different ways across his lifetime

and the private account strategy is just the beginning

once you have private audience you can:

launch info products teaching your process

create software tools for your niche

sell high-ticket coaching to superfans

run paid mastermind groups

do exclusive merch drops

host paid live events

sell affiliate products you actually use

the private audience is the HUB that enables all other monetization

without it you're just hoping platforms and sponsors throw you scraps

with it you control your entire revenue destiny

here's what's actually happening in creator economy right now

the smart creators are realizing platform monetization is a TRAP

youtube takes 45% of ad revenue

twitch takes 50% of subs

sponsors dictate your content

all capped, all controlled by others

but if you own the audience relationship directly through private community

you keep 100% of revenue and control entire experience

this is why every top creator is building: private discords, exclusive newsletters, paid communities, membership sites

they're all doing the same play kai is doing

moving superfans from public platforms to private owned channels

then monetizing those channels with products and access

if you're a creator and you're not building this you're leaving millions on the table bro

your audience is already there, you just need to create the exclusive access layer

announce private account this week, drive traffic to it next week, start monetizing in 30 days

the framework is proven, the execution is just having the balls to do it
\

[Sahil Bloom @SahilBloom]

The older I get, the more I realize that anything above zero compounds. Showing up consistently matters more than showing up perfectly. Small things become big things. Never allow optimal to get in the way of beneficial.