EMPATH

Uncover the emotions that drive your brand

[EMPATH @EMPATHUNITED]

how to win more business digitally in 2021...
Learn how the best websites connect with their audiences and increase conversion with these simple tactics...

https://t.co/WMNL0CSH2L

[EMPATH @EMPATHUNITED]

How distracted were you during your last Zoom session?
New communication techniques shouldn’t eliminate basic etiquette. Or sensitivity.
This is especially true in telehealth.
#telehealth #empatheticdesign #humancentereddesign #healthcare
https://t.co/hTzTK6cUYf

[EMPATH @EMPATHUNITED]

Racism as a public health threat...
Marginalized and minority communities are suffering more during COVID-19 than any other group. Racism may be one of the culprits.
#racism #healththreat #covid-19 #covid
https://t.co/pDb441vHbN
https://t.co/CIF9fl1mmJ

[EMPATH @EMPATHUNITED]

When technology doesn’t work…
Due to increased demand, many healthcare practitioners are serving patients through telehealth platforms. Yet nearly 60% of clinicians said they can’t access telehealth technology through their electronic health records.
https://t.co/TOQddF7B6R

[EMPATH @EMPATHUNITED]

Making the world healthier one story at a time.
The best way to empathise with others is through stories.
https://t.co/b1Pki2cHqe
#courage #resilience #positivity

[EMPATH @EMPATHUNITED]

How do you increase conversions on your website?

Focus user intent.

Arrange and organize website elements so that visitors naturally gravitate toward the most important elements first.

Bottom Line: make sure your most critical elements stand out in size, color, and contrast.

[EMPATH @EMPATHUNITED]

Something so simple is often forgotten on websites...

Add title tags.

Browser window titles contribute to improved search engine marketing and to clarifying the website’s intent.

#empathusability #websiteusability #empathy #usertesting #empath

[EMPATH @EMPATHUNITED]

The COVID-19 pandemic has advanced some healthcare technologies, increased usage of digital tools, and exposed the growing need for mental health care.

https://t.co/ArWTQGgKQ0
#healthcare #healthtech

[EMPATH @EMPATHUNITED]

You're losing a high number of visitors to your website within seconds, here's how to fix that...

[EMPATH @EMPATHUNITED]

Doctor Mass Exodus...
Thousands of medical practices have closed during the pandemic, according to a July survey of 3,500 doctors by the Physicians Foundation, a nonprofit group. https://t.co/Iyc6MeRi6L

[EMPATH @EMPATHUNITED]

One quick tactic to improve home page engagement: REMOVE DECORATIVE GRAPHICS.

And Avoid highly complex background images with text on top of them. See the attached example of this mistake and how the text is nearly illegible.

[EMPATH @EMPATHUNITED]

Your local environment increases the risks of Alzheimer’s disease
COVID-19 may have stolen the spotlight, but heart disease, cancer, and Alzherimers aren’t stopping.
https://t.co/aM0YkvxAUH

[EMPATH @EMPATHUNITED]

Home Page Usability: create a navigation hierarchy.

Avoid providing multiple navigation areas for the same types of links, and never include an active link to the homepage on the homepage.

Learn more https://t.co/5VswqadDRq

[EMPATH @EMPATHUNITED]

Remove clever phrases and marketing lingo that make people work too hard to decipher its meaning. Spell out abbreviations, initialisms, and acronyms, and immediately follow them by the abbreviation.
https://t.co/5VswqadDRq

[EMPATH @EMPATHUNITED]

Designing better tech for seniors means simplifying tech for everyone. Ultimately, tech developers ought to simplify their products and software with everyone in mind, not just our aging population.
Agree?
https://t.co/3EYTOuHyhn

[EMPATH @EMPATHUNITED]

Clarify your purpose.
Emphasize your websites objective and what makes it valuable to users and focus on the highest priority tasks so that users have a clear starting point on the homepage.

[EMPATH @EMPATHUNITED]

How to reduce detractors on your homepage...

Hick’s Law basically says, the more stimuli to choose from, the more indecisive a user becomes. Excessive options increase a users cognitive load.
https://t.co/5VswqadDRq

[EMPATH @EMPATHUNITED]

Amazon lures food-stamp shoppers as online buying surges
Amazon is nearing saturation with higher-income U.S. households and has few other sources of new, potentially loyal customers. This is where food-stamp recipients come in.
https://t.co/yGlakkCo3e

[EMPATH @EMPATHUNITED]

Nearly 30% of customers are more likely to buy from a personalized ad.
The key point is the companies that understand their customers best, and use that understanding to craft personalized moments, will win.
https://t.co/wnf7ucynKa

[EMPATH @EMPATHUNITED]

Knowing what your customers want is key. “Insufficient knowledge is the largest challenge that many companies get wrong,” says Matt Dixon...read more

https://t.co/Py1cz4dVnp