I learned many things at the ESPN Upfront today, one of which is that the Kelce brothers are rather charming & can dance...a little. @Eagles@Chiefs@tkelce@JasonKelce https://t.co/EKR9Qtz1P0 #ESPNF1RST
ESPN’s live audience is the most elusive and valuable in all of media and we have it, for you with scale. In 2017 ESPN was the only network up in ALL key demos: Adults, Males, Females. #ESPNF1RST#ESPNUpfront
Erhardt: The Disney Difference will be Disney: globally organized, locally relevant, flexible by design, with world-class technology and data from the most influential content company on the planet. #ESPNF1RST#ESPNUpfront
ESPN President of Global Sales and Marketing, Ed Erhardt: Storytelling at its finest. Emotion at the center.
That is… the Disney Difference. #ESPNF1RST#ESPNUpfront
ESPN will again be simulcasting the first 9 weeks of Monday Night Football on ESPN2 in Spanish. All 16 weeks plus Super Bowl XLIII will be on ESPN Deportes #ESPNF1RST#ESPNUpfront
Monday Night Football kicks off the 2018 season with a double-header including Jon Gruden’s return to coaching as the Raiders host the resurgent LA Rams. #ESPNF1RST#ESPNUpfront
Dallas Cowboys owner and GM, Jerry Jones makes a surprise appearance on stage with ESPN’s Joe Tessitore and @ESPNBooger. Jones: We can feel the electricity of Monday Night Football. #ESPNF1RST#ESPNUpfront
DXL President and CEO David Levin: We saw a 60% increase in web traffic during the NFL draft, and 80% during the Frisco Bowl. We know we grew brand awareness, but more importantly, we grew customer acquisition by over 15%. #ESPNF1RST#ESPNUpfront