I’m guessing you’re doing CBO testing $50 or $100.
Don’t touch the campaign at all for 3 days, let meta optimize. Metrics like cpc or cpm doesn’t matter at all especially within the first week since you haven’t spent enough not let it optimize.
The only real question is are you profitable or not.
If not, it’s mostly likely be the ad and now you positioned it. You need to make sure you’re pulling the right levers.
I advise you looking into Shaun’s / Spencer’s smaller programs if you can. Careful with other people giving you advices, makes things a lot more confusing but their lessons are 100% ideal anyone starting out.
Everyone wants to scale to $100k/day and beyond in ecom.
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Few can actually do it.
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49 brands inside Evolve have done it already.
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I sat down with 3 of them and asked them how they did it.
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Here's their story:
ecom is very simple
yet most people overcomplicate the fuck out of it.
i’ve made $10M+ in ecom over the last 2 years and I’ve realised that it’s all about mastering the fundamentals:
offer/product + creative/marketing + sale/upsell.
master these and you’ll make it.
100% I agree, it’s about repeating the same message that works, and doubling down on that.
but the thing most people do is that they find a message that works, but instead of doubling down - they switch up the angle and now they’re back to zero.
the message works for a reason - it will continue to work lmao.
@Salifsibane16 The fact I knew it was the first one.
My guess is because it’s easier to absorb.
Cuz second takes a longer tkme to understand we done have that much time when people are constantly scrolling. So overall number one has a more direct hook.
From my understanding, formats don’t really matter.
The biggest levers are finding the desire, problem mechanism, solution machine, and the angle.
Mostly because the “message” is the most important part of the ad and you can translate that into natives, static, video.
Outside of that, you gtta execute it perfectly.