Edge Messaging, LLC

Crucial Waukesha County is our home. Integrated, strategic communications and public relations for companies, candidates and organizations that #Plan2Win.

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

Political newcomer @BillMcCoshen11 is rebuilding his X account. His old one died a tragic death.
Out of the kindness of your heart, give the kid a follow.

Not just for #wiright, but anyone interested in sane, smart takes on Wisconsin politics and policy...Let’s get him to 1k.

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

NEW from @DairylandSent

As America approaches its 250th birthday, Wisconsin’s story deserves to be told.

For nearly our entire history, our great state has greatly shaped the American experiment

So, today, we launch:
Wisconsin within America’s First 250 Years.

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

He later said he understands why GOP legislators would vote for the package, getting something.

But Tiffany said the state needs long-term systemic relief.

“Elect me in November and you’ll get far more than this.”

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

The deal announced by Gov. Tony Evers and Republican legislative leaders includes about $1.8 billion in tax relief and school funding, including surplus rebate checks and eliminating state taxes on tips and overtime pay.

Something has been missing….

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

@DairylandSent Here’s a glimpse of our email from Tuesday.

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

I realize he was, at a time, one of conservatives’ favorite targets. Often, justifiably so. But there is no denying that Ted Turner had a massive impact on American life, including the creation of the 24 m-hour news cycle and the change in way Americans watched TV of all sorts.

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

April=another strong month for new subscribers. Looking forward to seeing how May develops.
All organic growth. Subscribers tell their colleagues, friends and family and it snowballs from there.
(FWIW, I’m always open to advice on how to make the newsletter and website better)

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

UW thread from a Class of ‘91 grad.

The 2015 reforms to shared governance were supposed to bring accountability to the UW, but the current Board of Regents is proving that power without perspective is both useless & dangerous.

A slow/bureaucratic mix.

https://t.co/I08Nv0CPqt

[Dairyland Sentinel @DairylandSent]

Waukesha-based Generac Holdings (GNRC) reported a Q1 beat this morning, April 29. Earnings hit $1.80 per share, well above estimates, driven by strong data center demand. Net sales reached $1.06 billion. The stock is up over 12% in pre-market trading. #Wisconsin #Earnings

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

We designed this product to fill a need.

Yes, I’ve been around this state that I love for a long time. But I will admit I was surprised at how well this free newsletter has been received…hundreds of new subscribers since the start of the year.

https://t.co/i47peQewXK

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

General rule: Partisan affiliation only referenced by traditional media when it confirms their inherent biases.

CNN. Right now.

Consecutive stories about congressmen resigning in disgrace.

[Edge Messaging, LLC @EdgeMessaging]

Go @Brewers #thisismycrew

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

I love baseball. Today is Opening Day for my team, the scrappy Milwaukee Brewers.

Hope springs eternal.

On paper they are even more talented than they appeared at the start of last season, but other NL Central teams also improved.

I predict 89 wins and hope for more.

[Edge Messaging, LLC @EdgeMessaging]

@Dailytakes Before the Boogeyman goes to sleep, he checks under the bed for Chuck Norris.

[Edge Messaging, LLC @EdgeMessaging]

Our annual public service announcement.☘️

[Dairyland Sentinel @DairylandSent]

Thank you. Your eyeballs on our work have an impact. 1/4

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

Make no mistake about my POV. The facilities in the Dells are fantastic. I’ve been to Kalahari and Chula Vista several times. Certainly not accusing them, or any vendor, of wrong doing. I certainly understand why someone would host an event there and want to attend events there.

However, as the Dairyland Sentinel dug into some recent DPI events, I found it odd and troubling that DPI had provided local districts guidance that special ed monies can be spent on a conference that included a two-hour “Netowrking Social.”

Is that a cute way of saying Happy Hour?

I have organized conferences (in the private sector) and it’s no easy task. You want to be resourceful and impactful to those who attend, but it also has to be enticing enough to get people to attend. It’s ok to have fun at work. For trade associations or other large, member-funded organizations, you have to strike a balance, knowing your members want interesting programming but also want you to be good stewards of their dues.

Most multi-day conferences in the real world have happy hours/social downtime. Many have organized off-site outings. But, again, with public monies here it is a question of stewardship.

Who is being the good steward of tax dollars, including special education IDEA grant monies, at DPI?

[🇺🇸BRIAN FRALEY🧀 @Dailytakes]

We are getting ever closer to an always important State Supreme Court election. But you can tell Wisconsin voters are signaling a massive case of political fatigue.

David Ogilvy, the father of modern advertising, once famously noted that you cannot bore people into buying your product. The same is true in the political marketplace. Right now, Wisconsin candidates and their campaigns have yet to spark interest. Even here, on social media, it is a low hum at best.

It is not just the court race. According to the latest Marquette Law School poll, numbers for the 2026 Gubernatorial field are even more staggering. We have high profile candidates from both parties effectively shouting into a void at this point. Majorities of voters still have not formed an opinion. They do not even recognize the names of people who want to lead the state.

That is an expensive problem for candidates. It is a significant problem for society.

This is a textbook example of malaise. After years of Wisconsin being the epicenter of the national political storm, the average citizen's default setting is to tune out. Is it a defense mechanism? When the volume is always at ten, people eventually stop listening.

The stakes are high and the danger is clear. In a state where 50,000 votes can decide everything in a top tier race, this silence should be a wake up call (for both parties), and for the journalists who cover the issues.

Is the message failing or are people just exhausted by the messengers?

[Dairyland Sentinel @DairylandSent]

Remember how we got here. Wisconsin’s state superintendent was ducking responsibility for changes in the benchmarks to the state’s forward exam.

[Dairyland Sentinel @DairylandSent]

Fast. Fair. Free.
https://t.co/Fi98EvYLB1

[Edge Messaging, LLC @EdgeMessaging]

Attn: Companies, candidates, and causes…