Makera Makeni

Ad creative + strategy for Ecom founders who test at volume.
DM to work with me.

[Makera Makeni @EditByAdonis]

I love when my clients are happy ❤️👨‍🍳

[Makera Makeni @EditByAdonis]

The FASTEST fix for a fatiguing winner is to keep a footage bank.

When nothing unused is sitting around, the replacement waits on a new filming day... and waiting kills iteration speed on a dying ad.

So keep a running bank of raw footage that never made the cut:
Extra reactions.
New messaging or visuals shot for the hook.
Alternate angles from the same setup.

Next time a winner fatigues, pull two or three clips from the bank, cut new hooks against the same locked body, and you've got fresh shots against cold traffic by EOD - no new footage to wait on.

[Makera Makeni @EditByAdonis]

@FynCas UGC

[Makera Makeni @EditByAdonis]

Still in the kitchen 👨‍🍳

[Makera Makeni @EditByAdonis]

While scrolling, a few ads on my FYP caught my attention.

Here's what their first frame had in common:

Visual contrast - something's clearly different, before vs after, wrong vs right, right there in frame one.

An emotional reaction on a human face, not posed - an actual flinch, laugh, or wince.

Something slightly confusing or unexpected. Not enough to make sense yet... just enough to hold my thumb for one more second

None needed the hook message to work.

Feel free to try any of these visual hooks in your next ad.

[Makera Makeni @EditByAdonis]

Here's why Native ads always win

TikTok users have a scroll reflex that fires the second something pattern-matches to "advertisement."
Doesn't matter how good the idea is - clean edit trips the reflex before anyone processes the message.

What trips it:
Colour grade footage instead of your phone's default camera look.
A smooth transition instead of a hard cut.
Music mixed like a TV commercial instead of just the room noise you'd actually hear.
Clean, designed captions instead of the auto-caption style everyone's used to seeing.

None of it's is even about budget.
A $50 UGC clip cut native beats a $5,000 studio spot cut clean, because the brain never flags the cheap one as an ad in the first place.

[Makera Makeni @EditByAdonis]

Overthinking just makes it worse...
Act regardless.

[Makera Makeni @EditByAdonis]

@SuppsCopyChief Congratulations and Happy Birthday 🎉

[Makera Makeni @EditByAdonis]

@gvofeyii Feyi has aura!

[Makera Makeni @EditByAdonis]

@FaithDeGlobal1

[Makera Makeni @EditByAdonis]

Just got Claude Max...
30 seconds in, and I can tell it's a step up from "Pro"

Btw officially back on X (feels nice)

Let's do some cool shit!

[Makera Makeni @EditByAdonis]

@KaspaMeta Thanks bro 💯

[Makera Makeni @EditByAdonis]

Video editing got me an M5 pro ❤️

[Makera Makeni @EditByAdonis]

@rom1trs VOX

[Makera Makeni @EditByAdonis]

@kirtanlb cleann

[Makera Makeni @EditByAdonis]

@gethashmoney @creatoroly Real 😂

[Makera Makeni @EditByAdonis]

@davidlinclark @figma We're not free yet man

[Makera Makeni @EditByAdonis]

@Dylanmadden Thanks Dylan

[Makera Makeni @EditByAdonis]

@mangoster Thanks man

[Makera Makeni @EditByAdonis]

@LeilaHormozi Bro is going to be main character