Amadin EDOBO Okoro

PR & Communications professional, veteran Journalist, Wealth builder/ risk bearer.

[Amadin EDOBO Okoro @EdoboOkoro]

@dolawanle Congratulations on your 34 th wedding anniversary

[Amadin EDOBO Okoro @EdoboOkoro]

@WIPO What are guidelines for doing brand registration or any other types?

[Amadin EDOBO Okoro @EdoboOkoro]

@Liathetrader Reflection on situation strikes a cord.

[Amadin EDOBO Okoro @EdoboOkoro]

@umikathryn Succinct reasoning.

[Amadin EDOBO Okoro @EdoboOkoro]

So soon!! Four years already. I am willing to scale up the page. Keep the flag flying.

[Amadin EDOBO Okoro @EdoboOkoro]

@Cristiano @AlNassrFC_EN @AlNassrFC Keep on the winning streak.

[Amadin EDOBO Okoro @EdoboOkoro]

@Liathetrader Clear signals, are regulatory agencies bothering?

[Amadin EDOBO Okoro @EdoboOkoro]

@Liathetrader 👍

[Amadin EDOBO Okoro @EdoboOkoro]

@MoghaluKingsley Talent do surface in lifetime engagement.

[Carly Martinetti @PRcarly]

PREDICTION: Gartner says that PR and earned media budgets will DOUBLE by 2027... and the reason why should matter to every marketer still pouring money into paid channels.

Their latest report lays it out: mass adoption of AI as a replacement for traditional search is going to force a fundamental reallocation of marketing spend away from paid, toward earned.

THE EVIDENCE:
Between the first half of 2024 and first half of 2025, ChatGPT traffic grew 608%, while Google and Bing both declined.

Muck Rack's research shows that more than 95% of links cited in AI-generated answers come from non-paid sources, with half of all AI citations coming from content published in the last 11 months. And per Semrush, AI search visitors convert at 4.4x the rate of traditional organic search.

We've been watching this play out with our own clients... one saw 38% of their leads this year come directly from earned media surfacing in ChatGPT queries (we got them in the NYT, WSJ, Wired, Forbes, TechCrunch, and others).

WHAT THIS MEANS:
Gartner is essentially telling CMOs: the channel your customers use to find you is changing to AI; and earned media is what AI trusts.

Brands still treating PR as a "nice to have" line item below paid media and SEO are in store for an awakening (I was going to say “rude awakening” but that would be… rude).

For PR teams already doing the work, every placement you secure isn't just building credibility with human readers anymore; it’s informing the AI systems that are increasingly deciding which brands get recommended and which ones don't exist.

And for marketers who spent the last decade buying their way into "earned-looking" content... native ads, sponsored posts, advertorials pretending to be editorial... AI is seeing right through it.

THE NEW REALITY:
We're watching a once-in-a-generation shift in how people discover brands.

The companies investing in real earned media (that is, true third-party validation) are the ones building a moat.

Every month without it?

Good luck catching up.

[Amadin EDOBO Okoro @EdoboOkoro]

Greatful for breasting the tape to add another year to my age in 2026.

[Amadin EDOBO Okoro @EdoboOkoro]

@elonmusk Thanks on advice. Human traits and persona define characteristics. Therefore not surprising to find personified perssimism.

[Amadin EDOBO Okoro @EdoboOkoro]

@Liathetrader Indication of extra-ordinair persona

[Amadin EDOBO Okoro @EdoboOkoro]

@Liathetrader Bound to drive ppl crazy.

[Amadin EDOBO Okoro @EdoboOkoro]

I am excited that we have energetically and triumphantly entered year 2026. We crossed over few minutes ago in Nigeria. Happy New year people of the world.

[Amadin EDOBO Okoro @EdoboOkoro]

@Liathetrader Great tribute to the sage.

[Amadin EDOBO Okoro @EdoboOkoro]

@Cristiano @AlNassrFC @AlNassrFC_EN Out of action moment. Relaxation is good bro

[Amadin EDOBO Okoro @EdoboOkoro]

@BukkyOA Admiration for your dad. Thank you for recognition of his intercession.

[Amadin EDOBO Okoro @EdoboOkoro]

@Liathetrader Really.

[Amadin EDOBO Okoro @EdoboOkoro]

@ireteeh Profound perspectives.