Edward Haskins | Angles & Hooks

Cold traffic Meta ads targeting TOF for DTC supplement brands.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@Gaydos_ your hit piece on Malik and the Giants was terrible. Burns, Carter and Tibs are NOT linebackers. They are edge rushers. And there is no Terrell Edmunds. It’s Tremain Edmunds. Do better!

[Edward Haskins | Angles & Hooks @EdwardHaskins]

Here's a native, long-form advertorial ad I wrote for Mama Bear Oasis. Takes the reader across multiple awareness levels: Problem Aware to Solution Aware to light Product Aware. Sends traffic straight to PDP. (Long image, might be best to download and magnify)

[Edward Haskins | Angles & Hooks @EdwardHaskins]

Wrote this for Mama Bear Oasis. It's a Pattern Interrupt Ad with Situational Recognition. Situational Recognition is an exact situation or moment your avatar recognizes they have the problem your product was designed to solve.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@superpretzel #TeamOriginalRecipe

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@superpretzel Did you people even taste these things before signing off on the rollout? Whoever approved this disaster should be fired immediately.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@superpretzel Absolutely disgusting! I’m not buying your pretzels again until you go back to the original recipe.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

***SPF, DKIM & DMARC Walk Into a Bar…***

Imagine your domain is a high-end nightclub called Club Inbox. And like any good club, you’ve got to keep the fakes, frauds, and troublemakers out.

Enter: SPF, DKIM, and DMARC...your elite email bouncers.

SPF: The Guest List Checker

SPF is your front-door bouncer. He’s standing there with a clipboard that says:

“Only these email servers are allowed to send messages from our domain.”

When an email shows up claiming it’s from you, SPF checks the sender’s IP against the guest list (stored in your DNS). If it’s on the list, cool...they’re in.

But here’s the flaw: SPF only checks who sent the message, not whether someone forged the name on the ID. If the message gets forwarded, SPF might get confused and let the wrong person in.

DKIM: The Signature Forger Detector

Now meet DKIM...he’s inside, checking IDs for tampering.

Every message gets stamped with a digital signature before it leaves your domain...a kind of secret watermark only your domain can create.

When the message reaches the recipient, DKIM checks the signature using a public key (also in your DNS). If the signature matches, it means the message wasn’t altered in transit.

But DKIM doesn’t care who sent it. As long as the signature’s intact, he’ll wave it through...even if it came from a sketchy source.

DMARC: The Head of Security

Then there’s DMARC...the head of security.

DMARC says: “SPF and DKIM...your checks are helpful, but from now on, we’re working together.”

He sets the rules:
- If SPF and DKIM pass and align with the sender's domain, let the message through.
- If they fail? Block it. Or throw it in spam. Your call.

Best of all, DMARC sends daily reports. You get to see who’s impersonating you and how many shady emails got bounced.

Bottom Line?

- SPF checks the guest list
- DKIM checks the ID for tampering
- DMARC makes sure they’re all following the rules

If you're not using all three?

You're letting impersonators waltz into Club Inbox wearing your nametag.

Time to tighten up security.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@superpretzel You can’t fool us by putting the shitty tasting new recipe in the original black boxes.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@superpretzel It's bold alright! Bold as shit with a twist.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@superpretzel Fuck the Vegans! Bring back the black box recipe or risk losing 90% of your customers. Yellow box tastes like a salty turd.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@JeffBezos The rocket looks like a giant dildo.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@dashboardlim Sales

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@gregoryjhickman More likely 4th quarter of this year.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@itsedaxe What are the most common software platforms these midmarket and Enterprise type clients using that you get to help automate processes around?

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@TheMitchWilder I'm with ya! Let's go!

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@CalendlySupport @Calendly Thank you. I was shocked when I learned that the core function of the app wasn't available via API. (So are my clients).

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@Calendly , @CalendlySupport : Please update your API to provide ability to schedule event via automation. Voice API Appointment Setters are becoming huge, and Calendly is blowing it in this regard by not allowing API access to book appointments.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@AutomationAce_ so my https://t.co/IXb1m7xiBQ domain name purchase is now useless.

[Edward Haskins | Angles & Hooks @EdwardHaskins]

@dashboardlim How to