Shcherbatenko Ekaterina

Hacking communications and pr for best startups

#fitech #edtech #gamedev #mobiledev

Co-Founder
psy. communication agency

[Shcherbatenko Ekaterina @EkaShche]

3/Market adapts swiftly, showcasing resale's agility.

[Shcherbatenko Ekaterina @EkaShche]

After Dries Van Noten's exit, demand jumped 200%. It's more than nostalgia—it's a fashion phenomenon. 🚀

But why does a designer's farewell spark a resale surge?

#BelongApp #DriesVanNoten

[Shcherbatenko Ekaterina @EkaShche]

2/Emotional ties increase interest. Owning a piece of history matters.

[Shcherbatenko Ekaterina @EkaShche]

1/Rarity drives demand. As items become finite, their value soars.

[Shcherbatenko Ekaterina @EkaShche]

E-commerce elephant steps into luxury boutique? eBay's latest expansion into luxury apparel consignment says yes. From Chanel bags outperforming sales by 45% to embracing brands like Gucci & LV, they're setting a new sustainability standard.🌿♻️
#BelongDigest #BelongApp

[Shcherbatenko Ekaterina @EkaShche]

Is fashion truly sustainable or are we repackaging waste?

Depop axes its 10% UK seller fee, aiming for a circular economy. Key points:

- Sellers gain more, encouraging sustainable listings.
- New up to 5% buyer fee to enhance the platform.

Who is next in line?

#BelongApp

[Shcherbatenko Ekaterina @EkaShche]

Unlocking a $560B* opportunity, circular fashion is the future. It champions sustainability, innovative recycling, and consumer mindset shifts towards ethical choices.

Source: https://t.co/EaVDMcUUYF

#BelongDigest

[Shcherbatenko Ekaterina @EkaShche]

“🌿 Nike teams up with Bodega in LA for the ‘Re-Creation’ program, showcasing upcycled fashion from archival products. A big leap towards blending style with sustainability! 🌍💚 #SustainableFashion #BelongDigest

[Shcherbatenko Ekaterina @EkaShche]

New Accountability Report reveals:

Only 17% showcase unionization or bargaining agreements

71% report full carbon emissions, but just 6% meet all climate demands 🌍

Transparency and living wages still major challenges 💰

Is the industry weaving change or just spinning tales

[Shcherbatenko Ekaterina @EkaShche]

The true cost of denim? Beyond the tag price, one pair of iconic 501® jeans consumes 3,781L of water and emits 33.4kg CO2 over its life.

From cotton fields to your wardrobe, every wash counts.

Let's wear responsibly. 🌍👖

[Shcherbatenko Ekaterina @EkaShche]

And here is my insights:

→ Demand dictates sustainable fashion success

→ New materials' integration faces system challenges

→ Innovation needs robust financial backing

→ Collaboration propels industry sustainability

→ Critical: government, consumer support

[Shcherbatenko Ekaterina @EkaShche]

Let’s celebrate today amazing women who lead circular economy changes.

[Shcherbatenko Ekaterina @EkaShche]

🌸 Celebrating #InternationalWomensDay with a tribute to women reshaping fashion tech & the circular economy. Their courage & innovation inspire us at BelongApp, challenging the linear paradigm for a sustainable future. 🌱 #WomenInTech #SustainableFashion

[Shcherbatenko Ekaterina @EkaShche]

🌸 Celebrating #InternationalWomensDay with a tribute to women reshaping fashion tech & the circular economy. Their courage & innovation inspire us at BelongApp, challenging the linear paradigm for a sustainable future. 🌱 #WomenInTech #SustainableFashion

[Belong App @app_belong]

#MaisonMargiela dives into the metaverse with its exclusive #MetaTABI NFT collection 🌐 In collaboration with @TheFabricant & supported by BVX & Aura Blockchain. Dropping in late March '24, featuring unique white (15 pcs) & black editions (1500 pcs) with bespoke Tabi boots.

[Shcherbatenko Ekaterina @EkaShche]

What can you do today?

- Buy less, choose well
- Recycle & upcycle more
- Support ethical labels
"Be part of the solution."

P.S. Your latest eco-find?

[Shcherbatenko Ekaterina @EkaShche]

Sustainability isn't just a trend, it's the future...

→ Regulation shifts on the horizon

→ Profound business implications

→ Strategy pivot essential

Lead the change, embrace sustainability.

P.S. Is your strategy future-proof?

Source @McKinsey and @BoF report

#BelonApp

[Shcherbatenko Ekaterina @EkaShche]

Today, I’m thrilled to share some exciting news! 🎉🚀

My baby project, BelongApp, is unveiling its brand new look 👀

Meet funky colourful shoe who is excited to become your resell friend soon! :)

[Belong App @app_belong]

🌟 Big Reveal! 🌟

Thrilled to launch our new brand identity! 🚀

👢🕶🎩 Say hello to our mascot, a stylish shoe that stands for easy, wise choices against overconsumption.
This refresh marks a leap in our mission to make the planet greener, one cherished item at a time.

[Belong App @app_belong]

🌟 Big Reveal! 🌟

Thrilled to launch our new brand identity! 🚀

👢🕶🎩 Say hello to our mascot, a stylish shoe that stands for easy, wise choices against overconsumption.
This refresh marks a leap in our mission to make the planet greener, one cherished item at a time.

[Shcherbatenko Ekaterina @EkaShche]

@app_belong Next year?

[Shcherbatenko Ekaterina @EkaShche]

@sama Insane! What a great journey guys.