Justin Kentrup EKU

[Justin Kentrup EKU @EkuJustin]

@LeuthnerLuke Staying up to date of news and trends in the industry is very important so you can keep the advantage above your competitors. Even it means you have to do some heavy reading and research it will be worth it in the long run.
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

how to interact with customers.
-https://t.co/7oUhfxcGqe

#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

One tip to be successful in the Sports industry is to stay on top of the new technology. Social media is on the rise for marketers, communications, and people's way of life. This will benefit me later in my career because I will understand the trends and...

[Justin Kentrup EKU @EkuJustin]

@LeuthnerLuke Great example of an entrepreneurship in the racing industry. Penske is a great leader and figure in the racing industry and is continuing to expand the racing empire.
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

-https://t.co/e9KTgvsLni
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

A great example of an entrepreneurship would be Mark McCormack who was the founder of the International Management Group (IMG), which would become the world’s largest sports and media company. He created the industry of sports marketing. #EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

This changed the industry by starting it and expanding it to what it is today. He is known for signing Arnold Palmer, Tiger Woods, and Jack Nicklaus the three biggest golf names out there. Started the company from loans from the bank and was the sole owner and CEO for 43 years.

[Justin Kentrup EKU @EkuJustin]

@LeuthnerLuke #EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

@LeuthnerLuke This is a great example because Brown keeps popping up on Twitters news feed with his obnoxious posts. This is just secondary to the legal investigation he is currently involved in as well. He needs to be more responsible with his posts and how he is handling the investigation

[Justin Kentrup EKU @EkuJustin]

What they could have done better would be not to do it at all. There are strict rules when recruiting and they were trying or did break them. Sean Miller is lucky to still have a job and Arizona should have done something about him.
-https://t.co/rNg5UoKhqx
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

An example of a sports organization in legal trouble would be Arizona's head coach Sean Miller. Head coach Sean Miller was paying star Deandre Ayton $10,000 a month. This was being looked at by the FBI but Miller is still the head coach of Arizona. #EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

@LeuthnerLuke This is a great example of why a company should get a SWOT analysis against their lead competitor. This will Disney+ understand why Netflix has been thriving in the streaming industry. #EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

and finding out what Adidas is doing better and what you can fix. This will help Nike maintain the lead in revenues over Adidas and keep the lead in market share.
-https://t.co/XDia3dJW7c
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

Nike's biggest competitor right now has to be Adidas. These two are the biggest in the sports and athletic industry. Nike would want to do a SWOT analysis on Adidas to figure out both of their strengths and weaknesses. This will help them with their marketing #EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

@LeuthnerLuke This is a great example of selling because the Yankees will be able to reach a section of fans they weren’t able to. This continues to add to the income and should be an effective selling strategy in the long run.
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

access to purchase their tickets where ever they are. They can have it saved onto their phone without having to go print or purchase their ticket onsite.
-https://t.co/BO832zxwPf
-https://t.co/pdcrvJZdSR
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

A great example of a sports organization selling is how the Reds sell tickets to fans. They offer sales over their website or mobile app. Also, tickets can be purchased at the box office by the stadium. This is effective because it allows fans easy...
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

@RDakotaCollins1 This is a great example because it allows Florida to see the positive feedback right away. Also, with al the tweets and the use of the hashtag it allows anyone to stumble upon the thread and to read about the good Florida does.
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

This soon led Germany to their fourth World Cup and gaining popularity among fans worldwide.
-https://t.co/049PZoWixN
#EKUSportsMarketing

[Justin Kentrup EKU @EkuJustin]

An example of using metrics in sports is when the German soccer team used tracking chips in their players shoes to see how much movement they did while on the field. They ended up being equivalent to one half an extra player on the field. #EKUSportsMarketing