Luke Leuthner

[Luke Leuthner @LeuthnerLuke]

@EkuJustin Technology moves at a break-neck pace, therefore it is critical that we as marketers stay on top of emerging trends, especially in regards to social media. Social media marketing is crucial to any successful marketing campaign today

[Luke Leuthner @LeuthnerLuke]

@EkuJustin McCormack is a great example of making national sports figures into international super stars. He created his company from nothing and was a fantastic leader as evidence by being the CEO of IMG for over 40 years. #EKUSportsMarketing

[Luke Leuthner @LeuthnerLuke]

@EkuJustin Paying or persuading recruits with any kind of money/gifts is a big no-no. Coach Miller knew better than to try this and knew he was breakin the rules. you are right, he should never have done it at all. #EKUSportsMarketing

[Luke Leuthner @LeuthnerLuke]

@EkuJustin Both company’s compete in the same industry and target a similar market. Since both companies share similarities, a SWOT analysis would be very beneficial to find ways that eac brand can differentiate itself and gain market share in a crowded space industry

[Luke Leuthner @LeuthnerLuke]

I believe the best way to succeed in the sports and entertainment industry is to stay current on news, trends, and products. Therefore, one must read consistently and devote time everyday to learning about the team, sport, product, business etc. #EKUSportsMarketing

[Luke Leuthner @LeuthnerLuke]

... the Indianapolis Motor Speedway, and IMS Productions. He continues to expand his racing empire and improve the sport for all fans. The racing community is ecstatic that a true car guy now owns IndyCar. #EKUSportsMarketing https://t.co/mmsjGcepsx

[Luke Leuthner @LeuthnerLuke]

An example of entrepreneurship in Sports is Roger Penske. A man who pulled himself up by his bootstraps and now leads one of the most successful and long running racing programs of all time. Penske is a central figure of Motorsport. Recently, Penske bought the rights to IndyCar..

[Luke Leuthner @LeuthnerLuke]

@cbuchanan_3 I don’t think that was one of the prompts

[Luke Leuthner @LeuthnerLuke]

... If Brown chose his words more carefully, or decided to express his displeasure in a more professional manner, this situation would not have happened. #EKUSportsMarketing https://t.co/QauguLPfo2

[Luke Leuthner @LeuthnerLuke]

An example of a player involved in legal trouble is Antonio Brown. Throughout much of the 2019 season, Brown has been engulfed in legal issues, many of which were avoidable. Brown chose to open his mouth at the wrong times and said things that should not have been said....

[Luke Leuthner @LeuthnerLuke]

... would be wise to conduct a SWOT analysis on themselves and Netflix to determine where each fits in a growing field of competitors. I believe these two platforms will be the front runners do to brand recognition and staying power. #EKUSportsMarketing https://t.co/aYtJ7cmgi5

[Luke Leuthner @LeuthnerLuke]

As the streaming wars heat up, I believe the two biggest competitors will be Disney+ and Netflix. Netflix has vast amounts of content from a variety of studios while Disney has decades of film production expertise and a treasure trove of films to put on its platform. Disney...

[Luke Leuthner @LeuthnerLuke]

@EkuJustin By providing multiple ways to buy tickets, the Reds add a convenience factor for the fans. And by scanning the tickets from the phone, it is even easy to enter the stadium. This ease of entry earns the Reds more revenue #EKUSportsMarketing

[Luke Leuthner @LeuthnerLuke]

...aligning with Amazon, the Yankees will earn a new stream of income while also benefiting the fans. #EKUSportsMarketing #Yankees #NYY #MLB #AmazonPrimeVideo https://t.co/PpzPAvoS0M

[Luke Leuthner @LeuthnerLuke]

The NY Yankees have aligned with Amazon and will be streaming games live on Prime starting as soon as the 2020 season. This is a great example of selling because the games will reach a wider audience, especially young, cord-cutters. The NYY TV rating dropped 17% in 2019. By...

[Luke Leuthner @LeuthnerLuke]

@EkuJustin It was a very risky ad for a MNC to air. The add created a lot of controversy and a lot of conversation. That conversation translated into profits for Nike #EKUSportsMarketing

[Luke Leuthner @LeuthnerLuke]

https://t.co/7efjkaG354 #EKUSportsMarketing

[Luke Leuthner @LeuthnerLuke]

During the ‘16 Rio Olympics Under Armour debuted the “Rule Yourself” campaign. It was successful because it was authentic, correlated with the brand’s image, and hit the target market head on. The Micheal Phelps led ad is the 5th most watched Olympic ad of all time...

[Luke Leuthner @LeuthnerLuke]

@DerekHansford3 @EkuJustin Seat Supply at Paul Brown FAR exceeds demand. This has had negative effects on the team and organization as a whole. @DerekHansford3 you are right that the team has not adapted to the modern fan #EKUSportsMarketing

[Luke Leuthner @LeuthnerLuke]

... fueled by season ticket holders who purchase high demand seats for the entire season. #EKUSportsMarketing #Tennesse #Vols https://t.co/5w05yTnw3f

[Luke Leuthner @LeuthnerLuke]

An example of supply/demand in college football in the Tennessee Vols and seat purchases. Demand for the best seats in the house far exceeds the supply; which drives up prices, usually into the thousands. Each year, the Vols rake in millions of dollars in ticket sales...