In 1977, The world's Highest-paid Copywriter started a workshop.
Each participant paid $4000.
For 23 years, he taught the same 10 Psychological triggers to boost Sales.
Here's a breakdown:
He sold over 20,000,000 pairs of sunglasses with a 240 word story.
And is considered to be one of the greatest copywriters, ever.
Here’re 5 of Joe Sugarman’s most powerful writing secrets:
(Starting with the two he called “THE most powerful”)
1/ On How Short Life Is
A few years ago, I was walking around in a blizzard in SoHo (New York). It was late, midnight, and it was beautiful.
Some friends, about 15 blocks away, called: "come over?"
It was late, it was cold, was tired, thought "maybe not worth it" but then...
The internet killed the yellow pages. Netflix killed Blockbuster.
Will NFTs kill traditional art?
Greetings, my name is @CozomoMedici. What I'm about to share with you may make you angry. You may disagree. But it's crucial you here it.
So buckle up, and let's begin👇
10. Polarization
Most people feel isolated because their viewpoints don't resonate.
But what happens when you take that viewpoint and extend it to 8B people worldwide?
Tribalism increases.
Why change your position if you can find people online that sympathize and agree?
A craftsperson is someone who makes work the best it can be.
Counterintuitively, it’s not output that matters most to the craftsperson.
It’s honing a process that generates increasingly good output over time.
You cannot be a craftsperson unless the process is the reward.
Not on holiday yet so I'll allow myself one more thread...
The markets are crazy! NFT are just jpegs! Dog coins! Cat coins! Tesla ! GameStop!
Everyone is going to get burned! Don't they realize about discounted cash flows?!!! These people are ruining everything! Green energy?!
1/ On A Pathway To An Open Metaverse
We are going to make a run at changing the arc of history.
It is a Return of the Jedi vs the Death Star style mission.
They have the money and the power. We mostly have our brains, our community and gm.
But it might be just enough