I had a blast chatting with Chris Outlaw on The Unified Brand Podcast about the role positioning plays in attracting and retaining customers and talent.
Our episode is now available. Please check it out! https://t.co/UN86fEnHIz
@ElementsBrand@ChrisOElements
#employeeengagement #brand #community
Latest Video is up on YouTube
Check it out if you are looking to be better with your brand communications
Build an Effective Brand Communication Strategy [4 Crucial Principles]
https://t.co/0Ev1uTopDa
#branding#businessgrowth#MarketingStrategy
Does it feel like your brand is another one of the walking dead?
Then you might be ready to revive that zombie of a business via a rebrand.
In this thread, we teach you the 5 signs to look out for if you think you need to rebrand your business.
#Halloween
YouTube is a great resource for learning and growing as a business owner.
Here are our top 10 videos that’ll help you to unlock your brand’s full potential👇
1) Rebranding Failures - 6 of the biggest fails and what went wrong!
https://t.co/xoyTuZZpUp
YouTube is a great resource for learning and growing as a business owner.
Here are our top 10 videos that’ll help you to unlock your brand’s full potential👇
1) Rebranding Failures - 6 of the biggest fails and what went wrong!
https://t.co/xoyTuZZpUp
If you've enjoyed this thread, please like and retweet the first tweet and follow us @ElementsBrand
For more branding and marketing tips to grow your business:
Our YouTube channel weekly brand building, marketing and business growth tips - https://t.co/rmme8uK8kz
Struggling to grow your brand?
Schedule a free brand discovery session so you can stop feeling frustrated your brand isn't where it should be and start unlocking your brand's full potential
Book a brand discovery call - https://t.co/adtoHbMtWL
Do you want your audience to care about your brand?
Comment or DM us with the word PURPOSE and we’ll send you a link to download our ‘How to Define Your Brand Purpose’ guide.
3. Pick a problem your audience is experiencing and run with it.
At the end of it all, the focus should be on the wants of your brand’s audience. These types of brand enemies have huge potential to build a loyal audience. Who will be grateful you rescued them when they needed you
4. Shape your brand’s values around your audience
Double points if you also know the audience that you brand doesn’t want to attract. Like Apple, you’ll be using our innate need to want to belong and to play ‘us vs them’.
2. Position your brand against a competitor with contrasting values
This is how you send the message your brand is different from your competitors. So, if you think your brand’s competition is bad to the bone, shout it from the rooftops!
#brandpositioning#brandstrategy