Elena Bocchi

Assistant Professor of Marketing @NEOMAbs I previously @BayesBschool @unibocconi I Linguist, Consumer Behaviour, Consumer Psychology Enthusiast

[Elena Bocchi @ElenaBocchi]

Excited to share BRAND (our Brand Recognition and Attitude Norms Database). It’s a freely available and methodologically transparent dataset of consumer responses on brands and logos.

Now accessible at: https://t.co/jTtSj1Wima

[Elena Bocchi @ElenaBocchi]

Fantastic day discussing Emergent Priorities in Consumption (#EPIC) at @BayesBSchool. We discussed issues related to #sustainability #DEI #precarity and how to potentially address them. Insightful, relevant, inspiring.

Off to #ACRParis now!

[Elena Bocchi @ElenaBocchi]

Today I had the pleasure to give a talk to the #BehaviouralScience Group at Warwick Business School.

It was great to meet so many talented and passionate scholars. Thank you, Neil Stewart for the invitation and thanks everyone for the great intellectual challenge and feedback!

[Anirban Mukhopadhyay @nomologic]

We are hiring! The @BayesBSchool
Marketing group is looking for a young consumer researcher. Nice people only.

Please circulate 😊

https://t.co/nrlla8e2mA

[Elena Bocchi @ElenaBocchi]

A research intense week is coming to an end. Delighted to have presented my work on product sets, with @irenesco and Zach Estes, at the Mediterranean #Consumer #Behaviour Symposium at @Unibocconi and have won the Best Presentation Award. Thanks to all schools for your feedback.

[Anirban Mukhopadhyay @nomologic]

The Marketing Group at @BayesBSchool London, announces a one-day research symposium on Emergent Priorities in Consumption (#EPIC), to be held on September 25, 2024 – right before the @aconsres conference in Paris. Save the date!

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[Prof Caroline Wiertz @c_wiertz]

Fantastic #EACR2023 conference with a strong presence from @BayesBSchool. Thx to our friends from the @VUamsterdam for excellent organising!!

[Elena Bocchi @ElenaBocchi]

Wrapping up 3 intense and unforgettable days at the AMA-Sheth Foundation Doctoral Consortium at @HandelshoyskBI in Oslo. Proud to have represented @BayesBSchool and delighted to have met so many outstanding AMA-Sheth Foundation DC Fellows and Faculty.

[Elena Bocchi @ElenaBocchi]

I’m honoured to have received the Best Paper Award for my paper on #collecting at the Northern European Consumer Research Symposium #NECR2023. Amazing panel of speakers and attendees from Bayes, Copenhagen, Stockholm, VU Amsterdam, UvA, Groningen, Aalto, and @LUBSMarkDiv

[Elena Bocchi @ElenaBocchi]

Looking forward to representing @BayesBSchool at this year Northern European Consumer Research Symposium

[Dr. Aulona Ulqinaku @aulona_ulqinaku]

Leeds University Business School to host Northern European Consumer Research Symposium | Leeds University Business School | University of Leeds https://t.co/e0ed3u3xWD @LUBSMarkDiv @DrMGer

[Elena Bocchi @ElenaBocchi]

Had a highly enriching time at the first Inaugural @SJDMOfficial Doctoral Symposium where I also shared my work in the #CB session. Heartfelt thank you to the faculty panelists and organizers for this insightful event @irenesco @AlixBarasch @EmmaELevine @ovulsezer @abbysussman

[SJDM @SJDMOfficial]

Thanks so much to all our participants who joined the first @SJDMOfficial doctoral symposium! Great to learn from our amazing faculty panelists
@alexoimas #anujshah @wdlrosa @jsoll1 @TruebloodJS; and share latest research! @irenesco @EmmaELevine @AlixBarasch @abbysussman

[SJDM @SJDMOfficial]

Thanks so much to all our participants who joined the first @SJDMOfficial doctoral symposium! Great to learn from our amazing faculty panelists
@alexoimas #anujshah @wdlrosa @jsoll1 @TruebloodJS; and share latest research! @irenesco @EmmaELevine @AlixBarasch @abbysussman

[Elena Bocchi @ElenaBocchi]

Finishing off 3 engaging and highly productive days at the Transatlantic Doctoral Conference at @LBS where future generations of #CB and #quant #marketing scholars have shared their work and provided constructive criticisms to each other. Thanks, guys, it’s been a blast!

[Elena Bocchi @ElenaBocchi]

It was fun to write for #JMR #Scholarly #Insights by @ADocsig and truly enlightening to talk with the authors of this great #JMR paper. See my and my @UCLA friend Maria Giulia Trupia’s blog post👇🏻

[AMA Journals @ama_journals]

What feels longer: 1:45pm–2:15pm or 1:15pm–1:45pm? A Journal of Marketing Research study finds #consumers feel time periods are longer when they span more temporal categories (e.g., hours, months). Learn more: https://t.co/UwJM0K7qgj

@KNDonnelly @GioCompiani @squig #marketing

[Prof Caroline Wiertz @c_wiertz]

One of the main reasons why I love my job: the people!! Great away day with the @BayesBSchool Marketing Group last week, excellently organised by @sgottschalk_ & PhD students Roma and Sinan 🙏

[Elena Bocchi @ElenaBocchi]

@ChedidFabienne @DmuDubai Congratulations on your new position, Fabienne! Best of luck ❤️

[Coach 91 @KabirMydur]

Had a fun but reflective session today courtesy @BayesBSchool around "rejections"......

While we had our laughs, It was also a much needed peek for PhD students into "rejections" in academic publishing and coping with it

[André Spicer @andre_spicer]

'There is something seriously wrong with this this paper but I don't know what it is'

We are having a Festival of Rejections @BayesBSchool today. Faculty members share their rejection stories with journals

[Elena Bocchi @ElenaBocchi]

The #FestivalofRejections: today @BayesBSchool faculty publicly shared their experience of academic rejections and/or as expert rejectors. It was insightful to see how brutal/ hilarious/ disheartening /encouraging it can be. Thank you, Bayes for making a taboo more transparent.

[Elena Bocchi @ElenaBocchi]

Super excited to be part of this #ACR2022

[Fleura B @FleuraB]

#ACR2020 Doctoral symposium starts w meet the editor. Excited to be back all together. Room full of excited PhD students