Elena Guberman

sometimes on twitter | currently: new mom mode 😍🍋 | foodie, entrepreneur, angel investor

[Elena Guberman @ElenaGuberman]

WHERE ARE ALL THE FEMALE INVESTORS IN CPG???

[Elena Guberman @ElenaGuberman]

@KapTri24 @tommys I'm so sorry that you had these experiences. I never knew how many women suffered a loss until I had one myself. I'm working on helping women through now - what would you have wanted during those awful months after?

[Elena Guberman @ElenaGuberman]

@RosenZone @CoupletCoffee @gefensk

[Elena Guberman @ElenaGuberman]

@justhugh_t So strange.

[Elena Guberman @ElenaGuberman]

@iiiitsandrea I’m into it.

[Elena Guberman @ElenaGuberman]

working on something special for women who’s experienced pregnancy loss. going through it myself was brutal and I want to start the conversation.

if you or anyone you know went through a loss, please let me know. would love to share the beta with you.

[Elena Guberman @ElenaGuberman]

Great breakdown. Congrats team @omsom!

[Drew Fallon @drewfallon12]

Yesterday, Omsom - an Asian Food brand - was acquired in an asset sale by DayDayCook, a company with a market cap today of $20m, for $11.7m in total potential consideration

This deal structure was interesting and is beneficial for CPG founders to understand👇👇

[Elena Guberman @ElenaGuberman]

@zachmstuck dm’ed you!

[Elena Guberman @ElenaGuberman]

@iiiitsandrea What. Is. This.

Like, does he love these chips? Is he endorsing them to be delicious? Is it just a paid promo? What is this telling me???

[Elena Guberman @ElenaGuberman]

holiday delights curated by the best of ‘em 👇🤩🎉

[Hugh Thomas @justhugh_t]

Did a gift guide for ⁦@thingtesting_⁩ >>

‘Gifts for your friend who goes to the grocery store for fun’ https://t.co/4I7CZC3iwF

[Elena Guberman @ElenaGuberman]

Great recap by @moizali

To me, team and cap table don’t make much sense from beginning. And, Walmart exclusive as the first retailer is tough because volumes are already so high. One can’t gauge PMF when you’re already committed to over 10k doors.

[Moiz Ali @moizali]

HelloBello just went BellyUp. That is, they just filed for bankruptcy.

HelloBello is a diaper business that was on pace to do $180M in revenue this year.

I just looked at the bankruptcy documents. Here's what you should know:

[Moth Richards @MothRichards]

@moizali This is PR-speak for "we're bankrupt" 😂😂

[Elena Guberman @ElenaGuberman]

@iiiitsandrea @darrenrovell Wow. I’m unclear what the money will be used for exactly.

[Elena Guberman @ElenaGuberman]

@eriktorenberg Would love this.

[John Craven ↠ ʙᴇᴠɴᴇᴛ.ᴄᴏᴍ @BevNETCraven]

Plus, Humble Growth (a trio of @RXBAR founder Peter Rahal, @DrinkOrgain founder Andrew Abraham, and CPG lawyer extraordinaire Nick Giannuzzi) are finally going public with their $312 million fund

https://t.co/hsKT2zoL2T

[Elena Guberman @ElenaGuberman]

@PSchwarzenegger Happy happy!

[Nate Rosen @RosenZone]

Now this is good merchandising

[Amanda Goetz @AmandaMGoetz]

Dear leadership....
if you change directions/priorities every 2-3 weeks:

you don't have a strategy
you have a to-do list.

you don't have a team
you have employees.

you don't have a culture
you have job positions.

A mission and aligned strategy to get there is the glue that holds everyone together.

[Moiz Ali @moizali]

I wrote my first ecommerce newsletter.

It's about P&Ls. Read it here: https://t.co/VMJ78hXT72

Sign up for the next one here: https://t.co/eaRKw9CPQj

[Elena Guberman @ElenaGuberman]

giving people what they need…

[Matt Wensing 🐙 @mattwensing]

Just remember that Zapier is making $200m+ ARR on $1.3m raised and the profound world problem they solve is letting non-devs use API’s.

[Tim Ferriss @tferriss]

Get Unrealistic

There is a process that I have used, and still use, to reignite life...👇

Create two timelines—6 months and 12 months—and list up to five things you dream of having (including, but not limited to, material wants: house, car, clothing, etc.), being (be a great cook, be fluent in Chinese, etc.), and doing (visiting Thailand, tracing your roots overseas, racing ostriches, etc.) in that order.

If you have difficulty identifying what you want in some categories, as most will, consider what you hate or fear in each and write down the opposite.

Do not limit yourself, and do not concern yourself with how these things will be accomplished. For now, it’s unimportant. This is an exercise in reversing repression.

Be sure not to judge or fool yourself. If you really want a Ferrari, don’t put down solving world hunger out of guilt. For some, the dream will be fame, for others fortune or prestige. All people have their vices and insecurities. If something will improve your feeling of self-worth, put it down.

Drawing a blank? In that case, consider these questions:

What would you do, day to day, if you had $100 million in the bank?

What would make you most excited to wake up in the morning to another day?

Don’t rush—think about it for a few minutes.

If still blocked, fill in the five “doing” spots with the following:

one place to visit
one thing to do before you die (a memory of a lifetime) one thing to do daily
one thing to do weekly
one thing you’ve always wanted to learn

What does “being” entail doing?

Convert each “being” into a “doing” to make it actionable. Identify an action that would characterize this state of being or a task that would mean you had achieved it. People find it easier to brainstorm “being” first, but this column is just a temporary holding spot for “doing” actions.

Here are a few examples:

1) Great cook —> make Christmas dinner without help

2) Fluent in Chinese —> have a five-minute conversation with a Chinese co-worker

Determine three steps for each of the dreams in just the 6-month timeline and take the first step now.

Define three steps for each dream that will get you closer to its actualization. Set actions—simple, well-defined actions—for now, tomorrow (complete before 11 A.M.) and the day after (again completed before 11 A.M.). Once you have three steps for each of the four goals, complete the three actions in the “now” column.

Do it now. Each should be simple enough to do in five minutes or less. If not, rachet it down. If it’s the middle of the night and you can’t call someone, do something else now, such as send an e-mail, and set the call for first thing tomorrow.

If the next stage is some form of research, get in touch with someone who knows the answer instead of spending too much time in books or online, which can turn into paralysis by analysis.

The best first step, the one I recommend, is finding someone who’s done it and ask for advice on how to do the same.