Elisa Dahan

Built @mackage from the ground up for 20 years. Follow me as I am building the brand that’s been a lifelong dream. #femalefounder #boymom

[Elisa Dahan @Elisadahan]

Question everything, because once you've decided to move, you'll know that you've considered every outcome. When you finally make a decision go full on because people believe in that confidence. #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Build your network of advocates! They will be your biggest ambassadors. Don’t forget that these relationships also need time to be properly maintained and so make sure you focus on that just as much. #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Being a woman is powerful! Since today is International Women’s Day, I want you all to know that we can be anything that we want to be. We still have a ways to go but I know that we will get there - together. We are masterminds at so many things and so dream big!

[Elisa Dahan @Elisadahan]

Staying focused is the sharpest tool you can have. Life is bound to serve up distractions but staying true to what you’re doing is what will set you apart and will make the difference. #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Persistence really is key. We have heard it before but success can be obtained quite simply through the right mind set. Don’t give up, surround yourself with people who build you up and don't ever lose sight of your goal. ” #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Count for something. Your brand’s values are what will keep your consumer engraved. If they identify with who are are and what you create, loyalty follows.” #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Make sure your brand is memorable. The art of branding is quite delicate. You want to make sure that your core values, your mission, your vision, your visuals are all cohesive so that you can bring your brand to life in a way that your consumer understands your brand’s world.

[Elisa Dahan @Elisadahan]

Trademark, trademark! Trademarking is an important step that protects your brand’s identity and its innovative concept/product. Make sure you work with a lawyer who knows the in/outs of trademark law to protect yourself down the road. #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Know who you’re talking to. You have worked hard to build your brand and so don’t ever lose sight of the audience that you’ve targeted. Everything that you do is meant to capture them and so be consistent across every touchpoint with your consumer #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Find the gap in the market! Your idea does not have to be brand new - it needs to fill a void, it needs to be something that a consumer didn’t know that they needed. Once you’ve found that, make it the best that it can be. ” #femalefounder #tuesdaytip #findyourwhy

[Elisa Dahan @Elisadahan]

Ensure that you storytell properly. Consumers are smart and they are emotive - they want to feel connected to your brand. Make sure that your brand and product narrative are strong and embody the sentiment that you’re looking to bestow.” #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Set goals! We are in a New Year and so write down 3 things that you want to achieve this year. Here are mine:

-Launch my brand
-Be present and create memorable moments with my family
-Prioritize self care (work out and meditate)

#femalefounder #newyear #goalsetting

[Elisa Dahan @Elisadahan]

Be inspired and don’t be afraid to show it! Dig deep, lean into what initially drove you into developing your idea and go for it. Let your imagination run wild and see what your innovative mind can create!” #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Unplug! Life is always about balance and so make sure that you take time to reset your brain and your body. More than ever, we have to commit to taking care of ourselves and finding ways to disconnect.” #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Face your obstacles head on. There is no perfect roadmap to success because in the end, there will be challenges to overcome. Dig deep because nothing is impossible and roadblocks are meant to be driven around!” #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Know your strengths and weaknesses. From there, build a team around you that compliments your skill set. You cannot be good at every single thing and that’s OK! It starts with recognizing what you bring to the table and creating your squad from there.” #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Find yourself a lawyer that you trust. You learn so much about brand building as you go. Having trusted legal counsel will guide you into making the right decisions from the start so that you don’t have to right any wrongs down the line.” #femalefounder #tuesdaytip

[Elisa Dahan @Elisadahan]

Struture your business to your long term goal. Success doesn’t happen overnight however, never be apologetic about dreaming big and make it happen. ” #femalefounder #structure #followyourdream #brandbuilding #tuesdaytip

[Elisa Dahan @Elisadahan]

“Find a place to work that motivates you and that gets you engaged - it can be a home office, your local coffee shop or in my case @WeWork ! Regardless of where, it’s vital that you find a location that allows you to focus! ” #femalefounder #allies #brandbuilding #tuesdaytip

[Elisa Dahan @Elisadahan]

“Find your allies - when building your brand, make sure that you surround yourself with people who believe in you, your vision and who lift you up.” #femalefounder #allies #brandbuilding #tuesdaytip