Ellie Hughes

Improving websites and conversion rates daily, improving diversity in the web industry a little bit at a time. #WomeninData #CRO #ABtesting #Measure

[Ellie Hughes @EllieExperiment]

@Z___Naq @JN09924042 The whole point at the time was everyone assumed she was the nanny, but she was his wife (if he’s now married to someone else that’s an outlier I can’t control for!)

[Itamar Gilad @ItamarGilad]

Too much focus is put on improving product managers as individuals - skills, mindset, development. This is local optimization. Good #ProductManagement requires system thinking. The biggest success factor is the mindset of the org.

[Ellie Hughes @EllieExperiment]

@i_am_lorgue @samcwl @abouelatta_ali @Teddarific You wouldn’t
You’d use a free tool until you’ve proved the value of running experiments or an open source development framework like Eppo or similar.
If you really want to build, there is lots of literature out there but invest in fixing your data quality issues first.

[Women in IT Summit & Awards Series @womeninitawards]

We are delighted to announce the shortlist for the 2023 Ally of the Year! ⭐ Adam Jordan, Andrew Brown, Emma Gray, Ganesh Kumar, Jakub Misiorny, Kevin Traynor, Nathan Harris, Sat Gainda, Tim Hatton and
Wendy Sabaroche! Congratulations! 👏

[experimentationelite @EXelite23]

Going to #Exelite22 this Dec?
🔥 12 practical sessions from 15 top of their game’ speakers 🔥
@pav @cjgibbins @DodoNerd @edenbidani @timdotstewart @EllieExperiment @jonoalderson @tonw @OptimiseOrDie @DovetonJoe & more!
BOOK HERE 👉 https://t.co/4friTObhcw

[experimentationelite @EXelite23]

The speakers included in #Exelite22 are jam-packed with industry experts! The panel discussion, which will be hosted by @timdotstewart @EllieExperiment @jonoalderson @DodoNerd , will be one of the event's highlights. You won't want to miss it!
- https://t.co/4friTNT7Yo

[Ellie Hughes @EllieExperiment]

Looking forward to hearing Craig Sullivan (@OptimiseOrDie ) talk about the Crimes of Form Design at the Experimentation Elite awards - starting any moment!
#EXelite22 #ExperimentationElite22 #speakers https://t.co/y4uxaeTOMN

[Ellie Hughes @EllieExperiment]

Really chuffed to be at tonight’s #ExperimentationElite Awards. We are nominated in the Agency Experimenter of The Year and Financial Services Experimentation Campaign categories.
Here's hoping we are successful! 🤞 🤞 🤞 #EXelite22
https://t.co/ydwnYjXOAc

[Ellie Hughes @EllieExperiment]

Last night, I had a nightmare I arrived @PrufrockCoffee, found it had suddenly closed and was now an ugly bookshop selling not very nice tea and coffee and cakes with only nuts in so my husband couldn’t have any.
I was livid with rage at this series of events (in my dream)

[Ellie Hughes @EllieExperiment]

New Google Maps UI without an arrival time at destination is making me angry….@googlemaps
I can’t work out what 16min after 7.53am is at 7.53am 😵‍💫

[Ellie Hughes @EllieExperiment]

@swardley I agree with you.
But I was struck recently by the sheer number of powerful and formidable female characters in the book (given when Frank Herbert wrote it).
In some ways the Atreides men wouldn’t be half as interesting w/o the female characters around them that drive the plot.

[Ellie Hughes @EllieExperiment]

@tom_d_kerwin @swardley Too soon….

[Ellie Hughes @EllieExperiment]

@MisterFigs @johncutlefish Have become….? Argument to be made it’s always been a bit so

[Itamar Gilad @ItamarGilad]

Managing up: 1) Understand what your managers are optimizing for 2) try to articulate it as a goal (eg in OKR format), even if they don't 3) Demonstrate that what you are suggesting will help achieve the goal.
#productmanagement #influence

[Itamar Gilad @ItamarGilad]

Finding it hard to experiment? It could be that you’re not using evidence efficiently. In this eBook I explain how to obtain evidence quickly using 28 idea validation techniques. No more battle of opinions.
https://t.co/JcFL7yPN18
#prodmgmt #productmanagement #ebook

[Avinash Kaushik @avinash]

Bumped into this classic...

[Ron Berman @marketsensei]

How are effects of online A/B tests distributed? How often are they not significant? Does achieving significance guarantee meaningful business impact?

We answer these questions in our new paper, “False Discovery in A/B Testing”, recently out in Management Science >>

[Ellie Hughes @EllieExperiment]

@DodoNerd I also think this is one of those intentionally inflammatory statements, where it just depends on intent
if you care about AB testing AND User Research, you’ll be annoyed.
this Almost automatically assumes you aren’t doing both at the same time which is stupid (frankly)

[Ellie Hughes @EllieExperiment]

@DodoNerd This actually reminds me of a scene from the Last Unicorn. Fairly traumatic if you were a young boy I’m sure

[Ellie Hughes @EllieExperiment]

@johncutlefish @tom_d_kerwin I love this!