Elora Rakes

- The University of Mary Washington -
Marketing & Sports Management
IG: elora.rakes

[Elora Rakes @EloraRakes]

@deannacrumm12 @CopywriterBob @CapitalOne I love the point you make about people longing for the familiar. People often feel unsafe with change and seeing or being reminded of something that makes them feel calm or happy can leave a positive image of the product in their head #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@CopywriterBob 1.) Disney does a great job with their commercials
2.) Nostalgia is a viable tool because bringing up certain memories/emotions help the audience relate to the item that is being marketed. If they relate that item to happy moments then they will want to purchase. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@smasheka_ @Capitaldemarca @KhabyLame TikTok is my favorite source of social media! However, I do not know the celebrity in this ad. I think a more popular celebrity would have reached a larger audience. You make great points! #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@Capitaldemarca @KhabyLame 1.) Using influencers and celebrities can be effective to gain attention for a product and attract your target audience. I think all brands could use this strategy and the more popular the celeb is the better for the ad because they can reach a wider network. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@robertw57352226 @CopywriterBob @TODAYshow Robert, I like how you discussed the goal of every company and that is to make money. I think Netflix should focus on adding to their platform instead of taking away. I know they want to make more money but I think taking passwords away will do the opposite. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@CopywriterBob @TODAYshow #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@robertw57352226 @Capitaldemarca @McDonalds Robert, I think this is a great way to support. Taking something familiar to others and changing it a bit is a great way to catch the audience's eye. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@Capitaldemarca 1. @Hershey on left=better job advertising. The bolded pronouns, bright colors, and pictures of woman help catch the audience's eye to persuade them to buy their brand to support.
2.
@AmethystFae
is Marketing Coord. for Campus Rec and she works on great IG posts #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@LaurelAynne 1) Children are at the time in their life when they are a sponge (absorbing new information and easily persuaded). I would argue that targeting the children is unethical because they are too young to realize the consequences of having their data collected. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@DerrickMcFadd14 @rennerremily @LaurelAynne Derrick, I like what you said about professionalism. It does seem a bit classless to target children and collect their data when they are not mature enough to understand. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@GriffynCaires @F_A_R_N_O_U_S_H @WSJ I also believe the average consumer will not enjoy dynamic pricing because they might want a popular item but the demand will cause an increase in price and they do not want to pay more money than if the product was not trending. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@F_A_R_N_O_U_S_H @WSJ 2.) If the price of an item they have already bought goes up then they are satisfied that they got it at a cheaper price. If the price of an item goes down then they may complain that they had to pay more money for the item than it is currently selling for. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@Michael09069842 @LaurelAynne @coinbase Michael, I loved that ad as well! It was so unique and different from the rest. I think building suspense up to something positive is a great way to bring in your audience and capture their attention. #ICMKTG #UMW417 #MarketingWin

[Elora Rakes @EloraRakes]

@LaurelAynne 1) The T-Mobile ads surprised me the most. I didn't know people still used T-Mobile, but they offer new phone deals and plans.
2)#MarketingWin because they used influencers: Dolly Parton, Miley Cyrus, and the Scrubs cast to connect to their audience/target market. #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@emilysisk59 @KashefMajid @Capitaldemarca I think you make a great point when stating that users have to find their platform attention worthy. I think a lot of non-profits should take advantage of the free forms of social media to spread their info. Instagram is a great source! #ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@KashefMajid I believe social media can be a cheap alternative to build your online presence.
1) The ASPCA has a large TikTok following that they use to introduce animals and make people feel connected to the organization they are donating to.
#ICMKTG #UMW417

[Elora Rakes @EloraRakes]

@i_mariexoxo @LaurelAynne Hello Isabelle! I also feel customer experience will become more technological. Do you like this movement or would you prefer the human interaction? #ICMKTG #MKTG417

[Elora Rakes @EloraRakes]

@LaurelAynne 1) Technology will help push brand marketing into a more convenient world. Viewing products through technology makes it more convenient and leads to less in person marketing.
2) Marketing through tiktok excites me because of the creativity #ICMKTG #MKTG417