Email Optimization Shop

A boutique email marketing consultancy helping medium- to enterprise-sized companies make their email marketing more effective and more profitable.

[Email Optimization Shop @EmailOpShop]

Why AI-written content struggles in the inbox -- and how to fix it: https://t.co/LIQdJIX2m5

[Email Optimization Shop @EmailOpShop]

Why Ai-written content struggles in the inbox -- and how to fix it: https://t.co/LIQdJIX2m5

[Email Optimization Shop @EmailOpShop]

Why Ai-written content struggles in the inbox -- and how to fix it -- https://t.co/9VbbpMF8pF

[Email Optimization Shop @EmailOpShop]

AI copy isn’t getting you flagged.
Low engagement is.
If your emails are getting skipped or deleted, mailbox providers notice.
Here’s how to work with AI to fix that. 👇
https://t.co/9VbbpMF8pF
@InboxAlly

[Email Optimization Shop @EmailOpShop]

Every email team needs this:
✔️ 15-item QA checklist
✔️ Designed for accuracy, logic & deliverability
✔️ Co-created by us + @InboxAlly
Read & share → https://t.co/wqx4Ldp1JN

[Email Optimization Shop @EmailOpShop]

Looking for #emailmarketing knowledge? Look no further -- enjoy!

[Email Optimization Shop @EmailOpShop]

Why do emails fail?
❌ Broken links
❌ Fuzzy logic
❌ Missing authentication
✅ Use this checklist to fix all 3 -- and more
→ https://t.co/wqx4Ldpzzl
@InboxAlly @jeajen #emailmarketing

[Email Optimization Shop @EmailOpShop]

Not sure who’s on your email list (or why they’re there)?
That’s your biggest marketing blind spot.
Read Jeanne’s latest for @martechismktg: https://t.co/kv104kiWsq
#EmailMarketing #DataStrategy

[Email Optimization Shop @EmailOpShop]

The right way to leverage AI… @jeajen

[Jeanne Jennings @jeajen]

"AI is a tool. You're still the strategist."
New blog post on how to keep the humans in charge of the thinking part of digital marketing.
Read here: https://t.co/hG9UggAm6N
#emailgeeks #aiethics #emailmarketing @EmailOpShop

[Email Optimization Shop @EmailOpShop]

The person hitting ‘send’ isn’t always responsible for poor email marketing performance… @martechismktg

[Jeanne Jennings @jeajen]

“Who’s on your list — and why are they there?”
If you can’t answer that, your metrics may be lying to you.
New @martechismktg column: https://t.co/SCxy1ZyPgP
#EmailStrategy #Leadership @EmailOpShop

[Email Optimization Shop @EmailOpShop]

15 things to check before you hit send… @InboxAlly

[Jeanne Jennings @jeajen]

True story: a client almost sent a campaign with a broken CTA. 😱
I built this 15-point pre-send checklist so that doesn’t happen to you.
Read it here → https://t.co/SY0KfeJs1Y
@InboxAlly @EmailOpShop #email

[Email Optimization Shop @EmailOpShop]

👉 Read here: https://t.co/kv104kiWsq
Low opens and rising unsubscribes don’t always mean your email team is underperforming.
Sometimes, the problem starts higher up the org chart.
@martechismktg @jeajen
#EmailMarketing #Leadership #DigitalStrategy #CustomerExperience

[Email Optimization Shop @EmailOpShop]

Your email deserves better than “send → hope for the best.”
We co-wrote the 15-step Pre-Send Checklist to make sure nothing breaks post-send.
Start here: https://t.co/wqx4Ldp1JN
@InboxAlly #emailmarketing

[Email Optimization Shop @EmailOpShop]

Every email team needs this:
✔️ 15-item QA checklist
✔️ Designed for accuracy, logic & deliverability
✔️ Co-created by us + @InboxAlly
Read & share → https://t.co/wqx4Ldp1JN

[Email Optimization Shop @EmailOpShop]

Think marketing automation success is about the technology? Think again… my latest for @martechismktg - https://t.co/q9Ljsts8db

[Email Optimization Shop @EmailOpShop]

Register today! It’s free! https://t.co/klIPgyB1Or @SmarterSends @OnlyInfluencers @InnovateEmail @VirginVoyages

[Email Optimization Shop @EmailOpShop]

This is a must-attend event for any #EmailMarketing team wondering how to embrace their organization’s non-marketer email senders! And it’s free! Happy to see @jeajen, our CEO, moderating!

[OnlyInfluencers @OnlyInfluencers]

Register today! https://t.co/Jvj0B8gEWs @VirginVoyages increased productivity and performance with distributed #EmailMarketing — learn how they did and how you can too! Sponsored by @SmarterSends - We are proud to host with @InnovateEmail and moderator @jeajen (@EmailOpShop)

[Email Optimization Shop @EmailOpShop]

#Email bounce rates over 5% or new acquisition sources can be danger signals. @OracleMarketing's @danielrpco flags these and 11 other problems that could get you blocked/filtered. Start reading now in @EmailOpShop: https://t.co/Zebss8pQeE

[Email Optimization Shop @EmailOpShop]

Don't get frustrated with #Apple's MPP. Use its auto opens in email to target or segment Apple users and validate addresses. @OracleMarketing's Tommy Hummel and @ChadSWhite have 5 more enlightening ideas. Start reading now in @EmailOpShop! https://t.co/kWKfHxZfrJ

[Email Optimization Shop @EmailOpShop]

Time to shape up your #email call to action! Read @all_about_email's 5 tips and insights on the @OnlyInfluencers blog, and you'll never take this essential feature for granted again! Move more customers to act - start reading now in @EmailOpShop: https://t.co/f8saXwJEfA