EMARKETER

EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

[EMARKETER @eMarketer]

🗣️The wait is over...AI Search is here!

Designed to navigate EMARKETER's extensive content, AI Search cuts your research time from hours to minutes and delivers context-driven answers that integrate seamlessly into your workflow.

See AI Search in action: https://t.co/ZmbL6eoG08

[EMARKETER @eMarketer]

Tune in to today's episode of the Reimagining Retail podcast, "The IAB Weighs In On When Influence Starts to Feel Manufactured," featuring EMARKETER's Suzy Davidkhanian, Sarah Marzano, and @iab's Collin Colburn.

https://t.co/dj5DeVc32S

Made possible by Atmosphere TV

[EMARKETER @eMarketer]

Marketing and sales teams don’t suffer from a lack of information. They struggle to agree on reality.

See how EMARKETER turns data into trusted intelligence.

Access the infographic: https://t.co/ScfYXMfT2i

[Digital Marketing Stream @Digitalmstream]

@eMarketer is forecasting connected TV advertising spend to reach a whopping $37.95 billion this year, a 15% jump that puts it on track to overtake traditional TV by 2028.

#Advertising #ConnectedTV

[EMARKETER @eMarketer]

Carol Reed, Global Chief Innovation Officer at @Oglivy, joined EMARKETER’s @nate_elliott onstage at our recent Future of Digital Summit.

Download a 12-slide preview of our new report, The Future of Digital 2027: https://t.co/PBvjO4rZEE

#EMARKETERSummit #FutureofDigital

[EMARKETER @eMarketer]

✈️ Four out of five AI travel-planning conversations don’t mention a brand at all. But that doesn’t mean brands are out of the picture.

Read more in this sponsored article by Verve’s Oscar Chow: https://t.co/kLYTMdYbe8

#AI #TravelMarketing #DigitalMarketing #ConsumerBehavior

[EMARKETER @eMarketer]

Bring trusted EMARKETER data into the AI tools you already use. EM Connect gives PRO+ subscribers access within supported AI assistants like Claude: https://t.co/63ZeIoswG5

#EMConnect #AI #Claude

[EMARKETER @eMarketer]

How has the use of #AI in #healthcare evolved in recent years? Which part of the patient care journey is AI impacting the most? What is the role of doctors in an AI-driven world?

Tune in: https://t.co/bvKnmBqksU

Made possible by Atmosphere TV.

[EMARKETER @eMarketer]

AI can produce more marketing, faster.

In this sponsored article by Profound’s James Cadwallader makes the case for better context, stronger human judgement, and a higher standard for AI-assisted marketing: https://t.co/O4QiLsGPt2

#AImarketing #marketingstrategy #genAI

[Taboola @taboola]

Coverage from @eMarketer featuring the Realize ID launch, and how it connects purchase intent across our publisher network while consumers are still in their decision-making phase.

Read it here: https://t.co/84TtMJu4PM

Learn more about Realize ID: https://t.co/MPTFVjvG8S

[Datos, A Semrush Company @LiveDatos]

Datos research with @SparkToro is featured in @EMARKETER’s latest analysis of declining web traffic and the rise of walled gardens.

As more discovery happens without a website click, traffic alone can’t tell the full story.
Read more: https://t.co/W6SI8TXcZV

#Search

[Taboola @taboola]

Coverage from @eMarketer featuring the @RealizeAds Realize ID launch, our new identifier for mapping purchase intent across the fragmented consumer journey: https://t.co/84TtMJu4PM

Learn more about Realize ID: https://t.co/MPTFVjvG8S

[EMARKETER @eMarketer]

In today’s podcast episode, we explore how our relationship with screens is changing and how consumer-facing AI is influencing the way we spend our attention.

🎧 Listen wherever you get your podcasts, or watch on YouTube. https://t.co/20OscM1b3a

Made possible by Atmosphere TV.

[EMARKETER @eMarketer]

Consumers aren’t just hunting for the lowest price. They’re weighing cashback, rewards, convenience, and quality to get more from every dollar.

See how AI and savings tools are changing the value equation in this sponsored article by Minty’s Rod Mason: https://t.co/9ui6JfJhSK

[EMARKETER @eMarketer]

This sponsored article by Keynes looks at the infrastructure marketers need to connect CTV with the broader media mix, turn data into useful insights, and measure incremental impact: https://t.co/2rOqzEeJEl

#CTV #AdTech #MarketingMeasurement

[EMARKETER @eMarketer]

What if every AI answer started with trusted research?

See how EM DeepDive turns vetted research and expert analysis into recommendations your team can act on: https://t.co/CpxAnyt91H

#EMDeepDive #AI #AISolutions

[EMARKETER @eMarketer]

Consumers can spend hours researching with AI, narrow their options, and arrive at a brand ready to decide.

In this sponsored article, Invoca’s Gregg Johnson looks at what marketers need to rethink as AI compresses the path from discovery to conversion: https://t.co/SXu1yJkNaI

[EMARKETER @eMarketer]

Measurement should do more than report what happened.

Shawn McGahee joins EMARKETER’s Arielle Feger to discuss how brands can identify meaningful consumer signals, turn insights into action, and guide future media investments. Watch the interview: https://t.co/unc9IZiKtX

[EMARKETER @eMarketer]

Blake Droesch kicked off our first-ever AI Visibility Lab at the Future of Digital Summit with a look at why AI visibility matters for brands today.

Learn more in our Future of Digital 2027 report: https://t.co/R2xNMOx87o

#EMARKETERSummit #FutureofDigital #AIVisibility

[EMARKETER @eMarketer]

On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.”

Listen: https://t.co/jlocR54sKe

Made possible by Atmosphere TV.

[EMARKETER @eMarketer]

55% cite consistent product quality as a key reason for loyalty, ahead of price at 52%, according to EMARKETER/DoorDash data. See how acquisition and retention are converging in our new report, “The Shopping Platform is Where Loyalty Begins.”

Access Now: https://t.co/IIbLJXeb0q