The choice becomes leaning into what a brand stands for meaningfully or adding a “purpose veneer” to appear more relevant. - @armano https://t.co/7eI1km6qdP
Don't bury the lede! Twitter going to #280characters is going to change things here significantly. Waste people's time and you will be ignored in stream or unfollowed. Use it to add value and you can thrive now more than ever.
"It’s possible to survive a crisis & win back the support & loyalty of customers, employees, investors & the media." https://t.co/tJX0HxemJG