Emma Firth

Chatty, curious, former Telegraph journalist, now freelance writer/editor for hire @WordSquirrel and editor @FirstWordLondon. Governor @PolycarpSchool. Smiley.

[Rachel Reeves @RachelReevesMP]

I will accept Nigel Farage’s request to be appointed Steward and Bailiff of the Manor of Northstead.

It is a farce and a desperate distraction, and the people of Clacton deserve better.

But if he wants to spend the summer arguing with a bin, I won't stop him.

[Alison Moore @alijanemoore also on Bluesky @AliJaneMoore]

I am sure many women will not want to book with Travelodge after this: their response was wholly inadequate and gives me no confidence the same mistake won't be made again.

[Emma Firth @EmmaFirth]

@mattkmoore Alas I fear it really is very long since those days! Fond memories though. And yes all good thanks!

[Quentin Sommerville @sommervilletv]

AI ran our office vending machine for several weeks. It lost hundreds of dollars, gave away a PlayStation, bought a live fish—and taught us a lot about AI agents, writes @JoannaStern. https://t.co/E19zvXZsTn

[FirstWord Media @FirstWordLondon]

Happy Christmas from @FirstWordLondon! This year, we've combined the release of our annual cartoon Christmas card with a look back at the top AI fails of 2025, for reasons that should be obvious...https://t.co/nra77x0vpn #MerryChristmas #FirstWordChristmasCard #AIHallucinations

[Emma Firth @EmmaFirth]

Quite the understatement.

[England Cricket @englandcricket]

A disappointing start to the series.

We're beaten in Perth.

[FirstWord Media @FirstWordLondon]

Done well, sustainability reports can attract investors as well as create a competitive advantage. But what does good look like? Here are some tips from a sustainability awards judge on how to create something truly compelling.
https://t.co/u472e4KFAv #ESGReporting #Content

[Emma Firth @EmmaFirth]

@TonyBrannon Chris Martin 😂

[FirstWord Media @FirstWordLondon]

New on our front page: an exploration of what makes thought leadership great. Discover our four tried and tested principles of thought leadership, the three things EVERY piece should bear in mind, and much more! https://t.co/6XqEkk30Av #ThoughtLeadership #CSuiteContent

[Paul Fairie @paulisci]

Early exit polls suggest the new pope did particularly well with male voters aged 45-79.

[Adrian Michaels @adrianmichaels]

Have companies got a funny bone in their bodies? Getting risk-averse clients to commission cartoons can be very tricky but we've had great success when we've convinced them to try it. Cartoons are great! Here's how to do it. https://t.co/7a7Y7MEnnq

[Emma Firth @EmmaFirth]

@TonyBrannon 💪

[FirstWord Media @FirstWordLondon]

Tickle those funny bones with our new front page, on how business cartoons (aka the Cinderella of content) make memorable content. Featuring examples from @TimothyTaylors, @ThomasPink_UK and @PrivateEyeNews among others. https://t.co/Q9cFeuJku0 #cartoonists #B2Bcontent

[Emma Firth @EmmaFirth]

@tommorton77 Bollards, sir, fawsands of ‘em!

[Emma Firth @EmmaFirth]

@anitathetweeter Ahh, schoolcloud…

[Adrian Michaels @adrianmichaels]

An update from us (@FirstWordLondon ) on ChatGPT and 'hallucinations'. Getting better, but you still need to check every fact. "These tools are best used by someone who knows how to separate fact from fiction." Hmmm. https://t.co/ZiHhLWdxFw

[FirstWord Media @FirstWordLondon]

We've just published a great new post on artificial intelligence and what the state of play is now in AI: is it a research assistant and idea generator… or a liability? Read @shanerichmond's excellent analysis, and find out how @Apple tripped up... https://t.co/5NtcS97ffc

[Icona @iconawrites]

You can buy any book you are looking for on the internet. But we need physical, independent bookshops because that is where you discover the books you were not looking for, and never knew you needed.

[Emma Firth @EmmaFirth]

@TonyBrannon This is niche and I am here for it!