Emma Mason

CEO, WFSGI. Director, Switch The Play. Former badminton player. Views are my own.

[Emma Mason @EmmaPMason]

Delighted to announce that Switch the Play is now a charity! 😊 We are the ONLY UK charity dedicated to supporting ALL sportspeople to successfully overcome the challenge of transitioning out of sport. If you would like to know more please get in touch https://t.co/CnTyFTeOjh

[WFSGI @WFSGI]

Proud to bring together the global sporting goods and fitness industries in a historic call for urgent and coordinated action as adult physical inactivity levels reach an all-time high. Read about the latest data and our joint industry commitments here: https://t.co/EtLTz29VET

[Pro Silva Britain @ProSilva_Britn]

With great regret we inform you that our Chair, Bill Mason, has passed away this weekend. It is difficult to find the words for the loss of such a lovely man, a real gentleman and true forester to his core. He is a great loss to forestry and CCFG. Our thoughts are with his family

[Forestry Journal @Forestry_UK]

He was widely held as one of the most popular figures in British forestry. Now, tributes have flooded in after Bill Mason unexpectedly passed away at the weekend.

"A real gentleman and true forester to his core," is how one industry figure put it.

🔗https://t.co/HPckJqFSel

[Emma Mason @EmmaPMason]

Today was a good day. Very happy to have got this MOU over the line and to be working towards making the world healthier through more physical activity and sport 🎉 @fiona_bull @DrTedros @Ruediger_Krech @WHO https://t.co/32lbJwHXip

[WFSGI @WFSGI]

Join us for our exclusive webinar to discuss the findings of our latest report “Sporting Goods 2023 – The need for resilience in a world in disarray”.

Register for February 1, session #1 at 9am CET, or session #2 at 4pm CET: https://t.co/qVwOwyPKSM

[Emma Mason @EmmaPMason]

@MikaelaShiffrin @mitchskills @thewellhq

[Emma Mason @EmmaPMason]

The sporting goods industry is facing multiple challenges. Resilience is needed to successfully navigate 2023 and prepare for the next growth opportunities. Read more in our latest analysis on the key trends affecting the industry and steps to take now with @McKinsey below 👇

[WFSGI @WFSGI]

📣The latest annual report “Sporting Goods 2023 – The need for resilience in a world in disarray”, published by @McKinsey and the @WFSGI, is out:

Come and check the Report now 👉 https://t.co/81hPNbQAkl

[Roger Federer @rogerfederer]

To my tennis family and beyond,

With Love,
Roger

[Emma Mason @EmmaPMason]

@seaningle @LauraScott__ @mitchskills @WillcocksMatt @BazMoffat @thewellhq

[HSBC Sport @HSBC_Sport]

🏸 Happy World Badminton Day from around the world!

Show us your own attempts at #HSBCbadminton

#Badminton #WorldBadmintonDay @bwfmedia @ViktorAxelsen

[Emma Mason @EmmaPMason]

@jalexzurita @BreareySailing @accessercise Congratulations 🥳 @BreareySailing & nice to meet you in Paris. @mitchskills FYI.

[Alex Zurita @jalexzurita]

Lovely capture by @Cartoonbase_TV

Pleasure to have been on the #Activity & #SocialImpact panel along with @EmmaPMason, Alex P @SweatWorksApp, Steve M @4global1 and @pmarmier

[Matt Rogan @mattrogansport]

Thoroughly enjoying my post-moderation content sponge opportunity # at @GSWParis - the @WFSGI @EmmaPMason extremely eloquently laying out a future path for the industry based on some excellent work of the @WFSGI & @McKinsey

[Emma Mason @EmmaPMason]

@TheAthletic The challenges of the transition are real and under appreciated by most, particularly athletes. @Switch_the_Play the UK’s only charity set up to support athletes who struggle with the transition across all sports, including football. @RobYoung78 can share more.

[Switch the Play Foundation @Switch_the_Play]

We are excited to be working with one of the world’s leading sports marketing agencies🤝

[BWF @bwfmedia]

This #WorldHealthDay, the team at @BadmintonInsigh brings you 🔟 ways #badminton 🏸 can help improve your health.

#SportsDay #HealthForAll @WHO

[Emma Mason @EmmaPMason]

@mitchskills @REDTORCHltd @bwfmedia All credit to @OwenLeed and team! 🙌🤩

[Dan Roan @danroan]

Elite sport and retirement.
After Tom Brady u-turn, why do sports stars often find it hard to quit?

This week on The Sports Desk podcast, featuring @LeonLloyd13 @Switch_the_Play @RyanSidebottom & @RobsonKanu

#bbcsportsdesk
available here now:
https://t.co/3mX55s2yxl

[Rob Young MBE @RobYoung78]

Please support @ChancePrize
1. You could win a money-can’t-buy sporting experience for as little as £10 -see list https://t.co/npBW6gsk2v
2. If you donate to @Switch_the_Play, 100% of your money goes to a great cause

Enter now 👇
https://t.co/PMxo4y2eW0

[Emma Mason @EmmaPMason]

@bwfmedia @GreysPolii Congrats @GreysPolii - looking forward to working with you again! 🏸