Emma Wickenden

Senior events producer at CharityComms.

[Emma Wickenden @Emma_Wickenden]

@elonmusk Someone dared to challenge you, and your response is to throw your toys out the pram and to share this framing about her being snooty!? The most intelligent people welcome different points of view as opportunities to learn. Not you, you’re happiest here in your echo chamber

[Emma Wickenden @Emma_Wickenden]

@viclyons I’d like to join please.

[Emma Wickenden @Emma_Wickenden]

@madlinsudn Sorry to hear you’re going through this Madeleine. We are going through similar. After many months of gathering evidence we had our ehc needs assessment request rejected today. It’s so very very tough ❤️

[Emma Wickenden @Emma_Wickenden]

Are you proud of your charity’s social media work? Would you like to share it at our conference: https://t.co/ma5XebExsb? If so, we’d love to hear from you – please fill out this form by 4th June: https://t.co/EV4M4CkBxY

[Emma Wickenden @Emma_Wickenden]

@charitychap Do you know? Charlie and Lola mixed with PJ masks at our house. Mine have also discovered they can ask Alexa to play the theme tunes “loudly” 🤦‍♀️

[Emma Wickenden @Emma_Wickenden]

@LisaClavering @ArtsAtRandom What is this experiment Sarah?

[Emma Wickenden @Emma_Wickenden]

@olilewington @Channel4News Great video Oli, thanks for highlighting this issue. I’ll be showing my mum your video, she has CF and is a nurse, she needs to know it’s ok to do what’s best for her! Thank you 🙏

[Emma Wickenden @Emma_Wickenden]

@LosBorne14 @day_jess @antoniabance @CANVASNVS @CharityComms Thanks @LosBorne14 for a super interesting presentation. We’ll be sharing the slides on our site early next week so do look out for them here https://t.co/iJEQR0665h

[Jess Day @day_jess]

Hearing about key trends from @nfpSynergy Michele at #CCSocialScience World of work:
- rise in flexible working
- increase in workers organising together in new ways (eg Organise, earwig)
- beginnings of recognition of unpaid work

[Emma Wickenden @Emma_Wickenden]

. @TheNickyHawkins says: In our comms we should never remind people of the myths we want them to forget, we can inadvertently reinforce the myth #CCSocialScience

[Emma Wickenden @Emma_Wickenden]

Which stories are holding charity comms back? @TheNickyHawkins says: us vs them, Self makingness and fatalism- nothing can be done #CCSocialScience

[Emma Wickenden @Emma_Wickenden]

It’s not about changing minds, it’s about activating different thinking says @TheNickyHawkins #CCSocialScience

[Emma Wickenden @Emma_Wickenden]

We can all think lots of different (and sometimes contradictory) things. Our opinions are fluid and flexible. We want to change the parameters of what’s normal to think #CCSocialScience

[Emma Wickenden @Emma_Wickenden]

.@TheNickyHawkins - framing is core to strategy, even small changes to language can make a big difference to how our messages are received and understood #CCSocialScience

[Emma Wickenden @Emma_Wickenden]

We all think in story - we create stories to explain complex stuff, we jump to conclusions. But it’s all too easy to get stuck in the wrong story #CCSocialScience

[Emma Wickenden @Emma_Wickenden]

Next up @thenickyhawkins talking about how we can better frame causes in our comms #CCSocialScience

[Emma Wickenden @Emma_Wickenden]

.@ankappes When do facts matter? Facts can help if people have not made up their minds. If it’s already heated and polarised - facts won’t help. You need to understand which side of the rubicon you’re on to work out best Comms approach #CCSocialScience

[StrawberrySocial @StrawberrySoc]

“How to change the negative narrative... begin by trying to find some common ground.” Ponder on that, seems simple but is key to calming a polarising conversation. #fakenews #CCSocialScience oh & there’s another chicken 🐓 @AnKappes

[Emma Wickenden @Emma_Wickenden]

What happens in the brain when we disagree? @ankappes says people value information less if you disagree with them, brain scans show brains stop tracking info from disconfirming sources #CCSocialScience

[Emma Wickenden @Emma_Wickenden]

. @AnKappes Very few people understand their own behaviour - beware of asking people what they think #CCSocialScience