PRESS RELEASE
AICWA SUPPORTS KAMAL HAASAN’S APPEAL FOR RESPONSIBLE FILMMAKING AND INDUSTRY-WIDE DISCUSSION ON THE FUTURE OF INDIAN CINEMA
Mumbai | 16 May 2026
All Indian Cine Workers Association (AICWA) supports the important concerns and issues raised by legendary actor Kamal Haasan in his public appeal issued on 15 May 2026 regarding the growing economic challenges facing the Indian film industry.
AICWA agrees with the points raised by Kamal Haasan Ji concerning rising production costs, global economic pressure, the impact of the continuing West Asia crisis, responsible filmmaking, controlled expenditure, reduction of unnecessary luxury culture and the need to protect workers and daily wage earners connected to the film industry.
The Indian film industry is already facing financial pressure after the COVID period, and any further economic instability will directly affect producers, production houses, distributors, financiers, theatre owners, OTT platforms, television channels and lakhs of workers associated with the entertainment industry.
Lakhs of workers, technicians, junior artists, artists and all daily wage workers connected to the film industry suffered beyond imagination during the COVID period. More than 70% of workers lost their employment, while the remaining workers were forced to carry the burden of entire productions schedules with reduced manpower, longer working hours and salaries cut to less than half.
Rising fuel prices, transportation costs, logistics expenses and inflation will increase the overall cost of film production and may also impact audience spending on cinema and entertainment.
AICWA strongly believes that while financial discipline and cost management are necessary, the burden of any economic crisis should not fall upon workers, technicians, junior artists, artists and daily wage earners working in the film industry.
Workers and technicians should not become the first targets of budget cuts and economic correction during periods of financial difficulty.
Timely payments, employment security, humane working conditions and dignity of labour must remain protected.
AICWA also supports the discussion among stakeholders on the important issues and concerns raised by Kamal Haasan Ji. The association believes this is the right time for the Indian film industry to come together and collectively discuss long-term solutions for responsible and sustainable filmmaking.
The responsibility to protect the Indian film industry during economic uncertainty must be collectively shared by producers, stars, studios, broadcasters, OTT platforms, financiers, distributors and all stakeholders connected to the industry.
AICWA will take the initiative to organise meetings and discussions with producers, production houses, financiers, distributors, theatre owners, broadcasters, OTT platforms, film bodies, television channels and all major stakeholders of the Indian film industry regarding the concerns and challenges highlighted in Kamal Haasan Ji’s appeal.
AICWA also believes that during the present global economic crisis, foreign shoots should be avoided and priority should be given to Indian shooting locations in order to strengthen local employment, support Indian workers and strengthen the Indian production ecosystem
AICWA also supports Kamal Haasan Ji’s broader appeal for responsible consumption, collective discipline and industry-wide accountability during periods of global economic uncertainty. The association believes that every sector, including the Indian film industry, must act with responsibility, restraint and long-term vision during challenging times
AICWA agrees that this is a time to place larger national and industry interests above individual interests. Indian cinema is not only a source of entertainment, but also a powerful cultural force that influences millions of people every day and therefore carries responsibilities far beyond entertainment alone
| @ikamalhaasan | @ANI | @PTI_News |
AICWA SUPPORTS KAMAL HAASAN’S APPEAL FOR RESPONSIBLE FILMMAKING AND INDUSTRY-WIDE DISCUSSION ON THE FUTURE OF INDIAN CINEMA
| @ikamalhaasan | @ANI | @PTI_News | @ians_india |
भारत की जनता-जनार्दन ने लगातार तीसरी बार NDA को स्पष्ट बहुमत प्रदान किया है।
अरुणाचल प्रदेश, ओडिशा और आंध्र प्रदेश में NDA को पूर्ण बहुमत का जनादेश प्राप्त हुआ है।
यह आदरणीय प्रधानमंत्री श्री @narendramodi जी की नीति, नेतृत्व और निर्णयों पर देश की जनता के विश्वास की मुहर है।
सभी विजयी प्रत्याशियों को हार्दिक बधाई।
परिवार भाव के साथ जुटे भाजपा-एनडीए गठबंधन के सभी कर्मठ कार्यकर्ताओं, पदाधिकारियों का धन्यवाद एवं जनता-जनार्दन का आभार!
भारत माता की जय!
भारत के प्रधानमंत्री श्री @narendramodi के नेतृत्व में एनडीए को मिली सफलता और तीसरी बार सरकार बनाने का जनादेश देने के लिए मैं देश की जनता का हार्दिक धन्यवाद देता हूँ।
एनडीए की यह जीत मोदीजी की जनकल्याणकारी नीतियों और गरीब कल्याण के प्रति उनके समर्पण की जीत है। भारत की जनता को उनके नेतृत्व में अगाध विश्वास है।
भारत प्रधानमंत्री जी के नेतृत्व में विकसित भारत बनने के विराट लक्ष्य को प्राप्त करने के लिये अमृत काल में एक सक्षम और और सशक्त राष्ट्र के रूप में अग्रसर है।
पिछले दस वर्षों में आज देश उस दौर में पहुँच गया है, जहां भारत के नागरिक ही नहीं बल्कि दुनिया के तमाम देशों को यह भरोसा हो गया है कि हमारा देश विकसित होने के साथ साथ समूचे विश्व को नेतृत्व और नई दिशा देने का सामर्थ्य रखता है।
मोदीजी तीसरी बार प्रधानमंत्री बनने जा रहे हैं और उनके नेतृत्व में हम सभी नई ऊर्जा और उत्साह के साथ विकसित भारत के स्वप्न को साकार करने के लिए काम करेंगे।
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