@herrmanndigital I have found broad to be the most effective still. The CPM premium on lookalikes has made it difficult for ROAS to beat broad. The conversion rates are typically better, but not enough to offset the jump in CPMs.
@Gil_RunDMG Iβve been dealing with this issue for several clients. Did they provide any explanation as to why they wouldnβt enable it? Seems like they are leaving money on the table.
@Gil_RunDMG As more people opt out of tracking it will lead to more signal loss > lower match rates > smaller retargeting pools > fewer conversions > limited learning