Philadelphia athletes are participating in the new "Philly Match Ball" program to welcome the nine nations set to compete in Philadelphia during the FIFA World Cup 2026 ⚽
Each squad will receive an official FIFA match ball as a welcome to the city.
When women’s sports received just 4% of media coverage, Haley Rosen built @justwsports to change that 🌟
Now the platform reaches 110M monthly as demand for women’s sports content continues to grow.
MORE: https://t.co/OzrXVvxz1F
ESPN got a lot of praise for their new “Women’s Sports Sunday” programming block.
But was it actually a paradigm shift, or just another in a series of incremental "wins"?
I wrote an op-ed for @Sportico explaining why women’s sports need more than a themed day.
Just Women’s Sports is doubling down on women’s basketball amid ongoing labor talks with the WNBA 🎙️
It’s relaunching “Between The Lines with Lisa Leslie” and debuting “Court Vision,” hosted by Ros Gold-Onwude and Angel McCoughtry.
https://t.co/mEmzd9fXlT
Per tracking company Victory Live, the average sold ticket price for Game 6 of the World Series on the secondary market is $2,005 USD. That trails the $2,320 USD average for Taylor Swift's Eras Tour at Rogers Centre in 2024. Game 7 (if necessary) is at $2,945.
Should the WNBA broadcast a live collective bargaining session? 🤔
On the latest Sporticast episode, hosts Scott Soshnick and Jacob Feldman are joined by Just Women’s Sports founder and CEO Haley Rosen to discuss record-breaking ratings for the WNBA Finals—and the player vs. commissioner feud that has threatened to overshadow on-court proceedings.
Listen to the full episode: https://t.co/VpG0AHYK26
The PLL put up another massive season in 2025:
• Ticket sales up 9%
• Merchandise sales up 17%
• Sponsorship revenue up 20%
• 1.4 billion social impressions
• New ESPN deal (+ ESPN invested)
This was the most-watched season in PLL history.
Let's go @PremierLacrosse! 📈
Got to chat with @AROD and Jason Kelly at Bloomberg about starting @justwsports and the growth of women's sports.
We hit it all: founding JWS, raising $$, what’s changed over the last year, and the unique advantages women’s sports has in connecting with a younger audience.
The Premier Lacrosse League has signed a 5 year media rights extension with ESPN.
All PLL and WLL games will stream on ESPN+, with select games on ABC, ESPN, and ESPN2.
ESPN is also making a minority investment in the PLL.
A positive sign for the growing league 📈
Women’s sports are booming — but the party will end if we don’t build.
With March Madness starting today, I’m thrilled to share an op-ed in @Sportico outlining the big picture of where women’s sports are today.
For those of us who have spent our lives in women’s sports, this current moment forces us to straddle two realities at once:
1. Things are genuinely changing for the good
Fans are pouring in, records are being broken, and most importantly, there’s been a paradigm shift in how brands and investors are treating the space.
They no longer view women’s sports as a charity. Instead, they understand that women’s sports are big business.
2. But athletes (and teams) are still struggling
Angel City FC might have sold for a quarter billion — but the NWSL minimum salary is still just $56k.
When I talk to investors, they’re stoked on its future.
When I talk to most athletes, they’re just scraping by.
And even as NWSL and WNBA valuations have grown 50x in recent years, most of these franchises still aren’t profitable.
In the past, we could blame a lack of broadcast deals for hindering the space. But today, that accessibility problem has mostly been solved.
Yes, you need multiple subscriptions (that’s just the reality in 2025). But for the first time in history, most women’s sports events are just a few clicks away.
So if the investment is there, the games are available, and women’s sports have never been more popular —why are athletes still struggling? Why aren’t more franchises profitable?
What’s actually stopping us from unlocking this space?
The answer, to me, is media.
But to understand why, you’ll have to read the op-ed.