Erin Balsa

[Erin Balsa @ErinBalsa]

An editorial calendar is NOT a content strategy.

Why do content marketers sell “content strategy” when they’re really just coming up with blog topics? 🤔

#balsays #contentmarketing #b2b #contentstrategy #contentwriter #WritingCommunity #freelance

[Erin Balsa @ErinBalsa]

@SamanthaAnderl "I build and execute content strategies for sales-led B2B SaaS companies that sell complex solutions to large buying teams. Or put simply, I help tech companies create content that makes them money."

[Erin Balsa @ErinBalsa]

Try Riverside 👉 https://t.co/Nsa9156bjV

#contentmarketing #podcasting #riversidepartner

[Erin Balsa @ErinBalsa]

Name one thing beginner podcasters rarely understand.

I'll go first:

𝗧𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗺𝗼𝘃𝗶𝗻𝗴 𝗽𝗶𝗲𝗰𝗲𝘀, 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗴𝗼𝗼𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗔𝗡𝗗 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆.

🧵

[Erin Balsa @ErinBalsa]

Also, I record my show on https://t.co/OwxT68z1kM.

And I'm LOVING one of their four new AI features.

😍 𝗠𝗮𝗴𝗶𝗰 𝗖𝗹𝗶𝗽𝘀 😍

After you record an episode, go to the editor, click the button, and Riverside creates social video clips for you!
https://t.co/EvVdQzsaf8

[Erin Balsa @ErinBalsa]

Their other new features are great, too:

- Auto-generated transcripts
- Auto-generated captions
- Silence remover

When you eliminate busy work—like looking for files and manually creating clips—you create space to make something memorable.

[Erin Balsa @ErinBalsa]

@banikaur1997 @dana_nic0le @ConvertKit @lizziedavey Thanks, Bani!

[Erin Balsa @ErinBalsa]

Do you have a podcast? @RamliJohn does an incredible job of turning conversations into actionable content - including a cheatsheet! This is a masterclass in podcasting right here, people.

[Erin Balsa @ErinBalsa]

@RamliJohn @get42agency I absolutely love how you highlight the insights in the podcast in so many different ways. People can take a page from your book! Thank you for having me on!

[Riverside @RiversidedotFM]

Introducing AI Transcriptions by Riverside 🤖:

→ Unmatched accuracy
→ Available in 100+ languages
→ Built on Whisper by OpenAI
→ All free of charge

Try now:
https://t.co/bPbjfqyx5u

[Erin Balsa @ErinBalsa]

Love hearing that my course is helping people succeed!

[Amna Aslam @amnaaslam20]

10 Best Digital Products by women’s content marketers👇

1:@chimammeje
10X Topic Authority Course for Content Marketers/freelance writers

2: @ErinBalsa
The research report playbook

3: Safiyyah (Saphia) Lanier
The Research Like a Pro

[Erin Balsa @ErinBalsa]

@amnaaslam20 @chimammeje Thank you!

[Erin Balsa @ErinBalsa]

@ericasmyname They do eventually sleep! Hang in there

[Erin Balsa @ErinBalsa]

@realBrookNash Gumroad is a zero. But I’m not jaded. 😂

[Erin Balsa @ErinBalsa]

@realBrookNash Yup, when it comes to raw writing talent, you either got it or you don't. The experience piece is less about writing ability and more about thinking ability/connecting the dots/being more strategic.

[Erin Balsa @ErinBalsa]

@alischwanke I see these as two pieces of consulting. My definition would also include the piece where you assist with implementation. A consultant can do one or all of the pieces. I like the graphic in this article:

https://t.co/N1cimtDwEX

[Erin Balsa @ErinBalsa]

I legit think mom skills belong on resumes.

"Led a 15-person team on three hours of sleep per night for 2.5 years"

"Wrote a 40-page research report in four days while caring for a 6-year-old with the stomach flu."

[Erin Balsa @ErinBalsa]

@mauraball My favorite newsletters written by women are Contentment by @TraceWall and MKT1.

[Erin Balsa @ErinBalsa]

@adamcgoyette @mauraball Thanks, Adam!