Our fundraise announcement generated $8M+ in pipeline and we added $500K ARR just in the 7 days after. What worked:
1/ Launch is not 1 day, it's 6 weeks. Plan 3 weeks of content before and 3 weeks of content after, activate entire team. Product launches, content, research, employee highlights, company building, case studies, etc.
2/ Ask people who are close to you to find your launch post organically (watch the video first, if there is one), then like, then 2 sentence comment, then repost without thoughts, then share
3/ People who are friendly but you can't ask them to do all that... (customers, friends, etc.): put them all in a luma and send them the link once you post. We had everyone put F&F into an excel and got to about 400 RSVPs on the luma
4/ Influencers are good if you have budget
5/ Investors, employees, close friends, should all make individual posts in the 2-3 days following the announcement
6/ Run automated LI connection campaigns for 90 days prior to launch - build a network of your ICP before you go live (@rvmie_ and I added about 3K followers between the two of us from connecting with ppl on LI ahead of launch)
We at @petra_labs raised $5.2M because one-size-fits-all software doesn’t work in zero-sum games like AI Search.
The greatest AI companies of the future will sell results, not software.
@rvmie_@rishipenmetcha
Congratulations to Sami and the Petra Labs team on their $5.2m seed round to solve attribution for AI search
Based on what they're already doing for some industry-leading clients, it's clear they have strong product-market fit
When I met Sami at Tech Breakfast Club earlier this year I had a million questions about Chatgpt and Claude attribution. Some months, 30 to 40% of my law firm's new clients come from AI recommendations. Yet, compared to traditional SEO there's almost zero visibility.
Every company is scrambling to get insight into this new growth channel
excited to announce @petra_labs raised $5.2M to become the 18th VC-backed AEO start-up and the 1st to drive measurable revenue.
thank you to our customers for trusting us with such an important growth channel
AI search is 1% of what it'll be, we're just getting started.
@sfakkawi@rvmie_
It's Coming To Rome: Let's Not Act Surprised Italy Won, The English Soccer National Team Is The Most Overrated Team That Always Fails https://t.co/I7qm4g0XWJ
@GabrielIbarra98 ...aparte del investment que es montar y mantener una online platform en todos los sentidos (no solo es blackboard). Por que decis que intl. students got the short end? Sabes si mucha gente tomo gap sem/Leave of Absence?