Esteban Rico Sierra

[David Carbutt @DavidCarbutt_]

A few years ago, Duolingo was spending big on TV ads, and it wasn't really working. The impact was pretty underwhelming for the money going out.

So they tried something completely different. They took their little green owl mascot, and they turned him into a proper character on TikTok. So it was funny, chaotic content. The owl jumping on trends, roasting people for skipping their lessons, just being an absurd little menace. And they ran the account like a creator would, not like a company.
And it took off. They went from 50,000 followers to over 16 million, and in their own words, with basically zero marketing spend.

Half a billion views in a single six-month stretch.

Now here's the bit that really matters. The owl almost never mentions the product. But every time you see him doing something ridiculous on your feed, the thought that follows is "oh, I haven't done my Duolingo today." So the content grabs the attention, and the app just gets pulled along behind it. And their own CMO says the daily posting is one of the biggest things keeping users around.

And this is the exact same move Alex Karp makes talking about China, or Elon posting on X. You grab attention with something people actually want to see, and your business rides along in the background. The only difference is Duolingo does it through a character instead of a person. But the mechanism is identical.

And that's exactly what we help founders and businesses build on YouTube. So if you want to find out how to grow your business using YouTube, follow me and comment "YouTube", and I'll send you the details.

[David Carbutt @DavidCarbutt_]

Here's what one channel we work on made over the last six months, just from YouTube ad revenue:

February: $2,938
March: $2,715
April: $2,838
May: $5,629
June: $5,302
July: $2,669

So that's month after month, without selling a single thing. Because the videos posted months ago just keep earning while the owner sleeps. So it builds up quietly in the background.

And that's just the ad revenue. Because on top of that sits the memberships, the YouTube Premium share, and the most valuable part of all, the customers and clients the channel brings in.

So for a business, the ad money is honestly just a bonus. Because the bigger return is that thousands of the right people watch your content every month, they get to know you, and then they come to you when they're ready to buy. So the channel pays you twice.

And that's exactly what we build for founders, creators and businesses on YouTube. So if you want to find out how to grow your business using YouTube, follow me and comment "YouTube", and I'll send you the details.

[David Carbutt @DavidCarbutt_]

Richard Branson turned Virgin into this sprawling empire of companies. Airlines, music, phones, banking, even space travel. And a huge part of how he pulled that off was his own personality.

So while other companies were pouring fortunes into advertising, Branson just made himself the show. So back in 1998, he drove a tank down Fifth Avenue to launch Virgin Cola.

He's floated across the Atlantic in a hot air balloon. He once dressed up as a flight attendant after losing a bet. And every one of those stunts put him on front pages all around the world, which earned Virgin millions in coverage that he never paid a single penny for.

Because he worked out, decades before anyone even called it "personal branding", that people connect with a person far more than they ever connect with a logo. So he made himself the face of the whole thing. Rebellious, fun, a little bit reckless. So you thought of Virgin, and you thought of him, and that feeling carried right across an airline, a phone company, a bank, and a space company.

So being the most interesting person in the room did the work that an ad budget never could.

And the exact same thing is open to you. You put yourself out there, you share what you know and what you believe, and you let people connect with the person behind the business. Because that's what actually pulls them in.

This is what we help founders and businesses build on YouTube. So if you want to find out how to grow your business using YouTube, follow me + comment "YouTube", and I’ll send you the details.

[David Carbutt @DavidCarbutt_]

For over a decade, Tesla spent zero dollars on traditional advertising. No TV spots, no billboards, nothing. And it still became one of the most valuable companies on the planet.

So how? Well, Elon turned himself into the marketing. He built an audience of 241 million people on X, and every single time he posts, Tesla and SpaceX get pulled into the conversation, for free. So the money other car companies pour into ads, he put into the product instead. And these are his own words back in 2019: "Tesla does not advertise.
Instead, we use that money to make the product great."

And it goes even further than just his own account. Because his attention got so big that a whole economy grew up around it. So there are accounts on X and channels on YouTube that exist purely to cover his every move. One of them posts about Musk or his companies three times out of four, and it grew to over 200,000 followers just by doing that. So people are building their own audiences off the back of simply talking about what he's doing. He's got an entire layer of the internet marketing his companies for him, for free.

And here's what's worth taking from all this.

→ Attention is the asset. Elon owns his reach outright. It works for him every single day, and there's no budget behind it.

→ His audience does the spreading. Because he owns the conversation, millions of people share and react to what he says, carrying it way further than any ad ever could.

→ The savings go into the product. Every dollar he keeps out of advertising goes into making the cars better, which brings even more attention on its own. So it stacks up over time.

→ And this works at any size. Now you'll never have 241 million followers. But owning the conversation in your own space is all it takes to change how customers find you.

So Elon does it on X. But for most business owners, YouTube is where it works best, because a video keeps bringing people in for years. This is what we help founders and businesses build on YouTube.

So if you want to find out how to grow your business using YouTube, follow me + comment "YouTube", and I’ll send you the details.

[David Carbutt @DavidCarbutt_]

I find Alex Karp fascinating to watch.

So he runs a company worth over a hundred billion dollars, and he'll go on TV and barely even mention it. He'd rather talk about China, or war, or where the West is heading. And if you didn't know any better, you'd think he was a foreign policy guy, not a CEO.

Now for years I thought that was just him being an intellectual. But there's actually a reason it works. Because when one of those huge topics lands in the news, he's already the name people associate with it. He's been out there talking about it for months. So he's first in line.

And it made me realise how backwards most of us do it in business. We lead with the thing we sell, when the thing that actually pulls people in is having something to say about what they already care about.

So if you run a business, that's the big lesson here. You know your industry inside out. You've got takes on where it's going, what's overrated, what people keep getting wrong. And that's the stuff worth putting on camera. Talk about the conversation your customers are already having in their heads.

Do that consistently, and the right people start coming to you, before you've even reached out to them.

And that's exactly what we help founders and businesses build on YouTube. So if you want to find out how to grow your business using YouTube, follow me and comment "YouTube", and I'll send you the details.

[David Carbutt @DavidCarbutt_]

Do you reckon $330,000 in five months from YouTube is possible? Well, we've actually done it.

We built a channel for a lawyer completely from scratch, and five months later, it had made him exactly that.

And not a single dollar of it came from ad revenue. It came from people who watched a video, decided they trusted him, and then reached out.

And this is exactly why it works so well for service businesses. Because when one client is worth thousands, the right handful of people watching and trusting you is enough to make a channel pay for itself many times over. So one video reaching the right person can be worth an absolute fortune.

And a channel built this way just keeps sending you those clients, long after the video goes up.

This is what we help founders and businesses build on YouTube. So if you want to find out how to grow your business using YouTube, follow me + comment "YouTube", and I’ll send you the details.

[David Carbutt @DavidCarbutt_]

What do these five tech titans have in common? Let's take them one by one.

First, Elon. He's by far the most followed CEO on the planet, with over 240 million followers on X. He hardly ever runs an ad, because he doesn't need to. His account is the marketing. He posts, then Tesla and SpaceX get advertisements for free.

Then Sam Altman. He's become the face of the AI boom. Always talking about where the technology's heading, the risks, the future. And in a few years OpenAI went from a lab nobody had heard of to an 852 billion dollar company.

Alex Karp is a great one. He runs a company worth over a hundred billion, and he'll go on TV to talk about war, China, the future of the West. Hardly ever his own product. But every time one of those topics blows up, Palantir is right there in the background.

Jensen Huang did the same with Nvidia. He made himself the voice of the AI revolution. He's on every keynote explaining where the world's going, and Nvidia ends up at the heart of every one of those conversations.

And Palmer Luckey. Sold his first company at 21, then built a defence business reportedly worth around 61 billion. He talks about protecting the West, not about the drones he actually sells. The mission pulls people in, and the company comes along for the ride.

So what's the pattern? Every one of them used media to build a name for themselves, and their companies grew off the back of it. This is the most powerful marketing there is, and it's worth breaking down what it actually gives you:

→ Attention they own. They're not paying for reach every month. They built an audience that's theirs, and it keeps working without an ad budget behind it.

→ The big names come to them. When you're an authority in your niche, the most important people in your niche start reaching out to you.

→ It works at any size. Becoming the person worth listening to in your space is within reach for anyone, at any level.

→ The barrier is lower than it looks. Forget being famous or a natural on camera. It comes down to answering the questions your audience already has, and packaging it well.

This is what we help founders and businesses build on YouTube. So if you want to find out how to grow your business using YouTube, follow me + comment "YouTube", and i’ll send you the details.

[David Carbutt @DavidCarbutt_]

How much do YouTube videos actually make? Here are some real numbers.

1,093 views = $5.23
10,823 views = $61.01
50,157 views = $442.77
107,730 views = $665.57
252,837 views = $2,430.70
502,166 views = $3,987.25
749,810 views = $10,665.17
1,070,098 views = $10,219.35
2,065,815 views = $26,488.23
5,521,010 views = $53,560.78

And these are all real videos, from real channels we've actually worked with. Now the rate does change with your niche and where your viewers are based, so it's never exact, but this gives you a feel for it.

And remember, this is just the ad money. So this is before sponsors, before any product, and before a single client the channel brings in.

This is what we help founders and businesses build on YouTube. So if you want to find out how to grow your business using YouTube, follow me + comment "YouTube", and I’ll send you the details.

[David Carbutt @DavidCarbutt_]

Alex Karp runs a company worth more than one hundred billion dollars.

Yet if you watch his interviews, he barely talks about his company.

He talks about war.
He talks about China.
He talks about artificial intelligence.
He talks about the future of the West.
He talks about the biggest stories shaping the future.

His product is almost an afterthought.

At first, that seems strange.

Surely he should be selling what he does.

But that is exactly why it works.

When one of those topics dominates the headlines, Karp is already part of the conversation.

Journalists know his name.
Podcast hosts know his name.
Decision makers know his name.

He becomes the person people call because he has been talking about the issue long before everyone else caught up.

Most founders do the opposite.

They post about product updates.
New features.
Special offers.
Things that matter to them.

Not the bigger conversation their audience is already paying attention to.

The founder who owns the conversation almost always beats the founder who only talks about the product.

Because people remember ideas before they remember companies.

If you run a business, this is one of the biggest opportunities sitting right in front of you.

Stop creating content that only explains what you sell.
Start talking about the trends changing your industry.

Talk about what your customers are worried about.
Talk about what they are excited about.
Talk about where the market is going.

Do that consistently and something changes.

You stop looking like another business owner.
You become a trusted voice.

Then, when people need help, your name comes to mind first.

That is exactly what we help founders and business owners build on YouTube.

If you want to see how we do it, follow me and comment “YouTube”.

[Esteban Rico Sierra @EstebanRS93]

@LegacySiu Mesut Ozil

[Naval @naval]

You won’t get rich just working hard, but if you don’t work hard, you won’t get rich.

[David Carbutt @DavidCarbutt_]

One YouTube video can't get you found, build trust, and close the sale all at once. And if you try to make it do all three, it ends up doing none of them.

So how do the channels that actually bring in clients do it? Well, they split their content into three jobs.

The first job is discovery. These are videos built to be found by people who've never heard of you. You answer the exact questions your ideal client is already typing into YouTube. And that's how strangers find you.

The second job is trust. These are the videos that turn a stranger into someone who feels like they know you. How you think, how you solve problems, what it's actually like to work with you. And from what we're seeing, this is where the buying decision quietly gets made.

And the third job is conversion. These are your closers. Case studies, results, walkthroughs, all that good stuff. They're the videos that move someone from "I like these people" to "I need to book a call."

Now, when each video has one job, the whole thing gets so much simpler. You stop needing to go viral. You're not chasing views anymore.

You're bringing in leads.

And that's exactly what we build for founders and business owners. So follow me, comment "YouTube," and we'll show you exactly how we build it.

[David Carbutt @DavidCarbutt_]

Nobody cares about the inside of your business. They don’t care about how you started or a process you just figured out. It’s incredibly boring to everyone.

Here's me, here's my product, here's what we do. That's how most business owners try to market their business, and it's exactly why they never get any traction.

So what do the ones who actually pull attention do? Well, the exact opposite.

They start with the biggest thing happening in their world, the thing everyone's already talking about. And then they let their business just sit next to that conversation.

You have the exact same expertise and product, but you get a completely different result. Like a completely different result.

Stop pushing your business out at the world. Start with what the world already cares about, and let your business ride along inside it.

Now, that's exactly what we do. We build your YouTube channel around a real business goal. Then we find the big topics your ideal client already cares about, and we put you right inside them.

We handle the topics, the scripting, the editing, the posting, all that kind of stuff. You stay the expert, you talk about what you know. And we make sure it lands in front of the people who can actually hire you.

So follow me, comment "YouTube," and we'll show you exactly how we build it.

[Esteban Rico Sierra @EstebanRS93]

I just realized something: faith carries you until evidence takes over.

Confidence isn’t something you’re born with, it’s something you build, one piece of evidence at a time.

[Esteban Rico Sierra @EstebanRS93]

@ThatG4m James

[David Carbutt @DavidCarbutt_]

$3,400 from one video. And it's still climbing.

Here's the breakdown. 106,000 views. $837 in ad revenue. And $2,600 from a single sponsor.

The ad number keeps going up on its own too, because the video keeps getting found.
That sponsor didn't pay $2,600 for views. They paid it because the video puts their product in front of an audience that trusts the person recommending it, and that trust turns into sales for them. That's why sponsors pay what they pay. The video makes them money, so they're happy to hand a chunk of it back.

Now imagine that was your business. Your own channel. Every video paying you through ad revenue, through sponsors, and bringing in clients of your own on top.

That's what a channel really is. A sales engine that pays you long after you hit publish.

And you don't have to build it yourself. We carry the heavy part. The channel plan, the topics your buyers are searching, the scripting, the editing, the posting. The only thing you do is turn up and record. You stay the expert. We make the videos do the work.

That's exactly what we build for founders and business owners on YouTube. So follow me, comment "YouTube," and I'll show you how we build it.

[David Carbutt @DavidCarbutt_]

Alex Karp runs Palantir, one of the most valuable companies in tech. Watch him online and you'll notice something odd. He almost never talks about it. He's talking about war, about China, about where the world's heading. Hardly ever about his own company.

If you wanted the real detail on Palantir, it's all public. Every business that goes public has to file an S1, a gigantic document laying out the whole thing before it hits the stock market. Every number, every risk, hundreds of pages.
Almost nobody reads it. But almost everybody's happy to watch the CEO talk.

And do you know what? That's the bit I find really interesting.

Nobody's reading your brochure. Nobody's studying your About page. People work out whether they trust you by watching you talk.

By seeing how you think when the subject's something they actually care about.

You can't get that across on a page. It comes across when someone watches you talk about the things they care about, and starts to believe you know your stuff.

And that's exactly what we do for you. We build your YouTube channel around a real business goal, not just views for the sake of it. We find the topics your ideal client's already searching for, we write them, we edit them, we post them, so a complete stranger goes from never having heard of you to feeling like they already know you before they ever get on a call. You stay the expert. We make sure the right people are watching.

So follow me + comment "YouTube" and we'll show you how we build it.

[David Carbutt @DavidCarbutt_]

7 out of 10 people use YouTube to solve a problem or to learn something. And a lot of those problems are the exact thing your business gets paid to fix.

Like right now, that's someone typing their problem into the search bar tonight, looking for someone who can help. And 24% of people go there to find products and services before they buy.

It's the second biggest search engine on earth, behind Google, and Google owns it too. We're talking 2.6 to 2.7 billion people on it every single month, something like that. It's gigantic.

Put that next to where the usual marketing budget goes. You've got ads that vanish the second you stop paying. You've got posts that die in a day. You've got cold outreach that resets to zero every morning.

A YouTube video works the other way round. Someone searches their problem tonight, or next year, they find your video, and they might purchase your product or service . It keeps bringing you clients long after you've posted it. And one upload becomes shorts, clips, posts, a newsletter, so you film once and you get months and months of content out of it.

So why do we put serious businesses on YouTube? Well, that's the reason right there.

It's the one place your marketing keeps paying you back instead of starting from scratch every single day.

And we carry the heavy part for you. So the channel plan, the topics your buyers are actually searching for, the scripting, the editing, the posting, all that good stuff. The only thing you do is turn up and record. You stay the expert, and we turn that one video into a stream of clients who come to you already sold.

So follow me + comment "YouTube" and we'll show you how we build it.

[David Carbutt @DavidCarbutt_]

In October 2021, the world's supply chains were falling apart. You had ships stuck outside ports, shelves going empty, everyone panicking, and nobody actually explaining what was going on.

Now, Ryan Petersen runs a freight company called Flexport. He could've just posted about freight. Instead, he rented a boat, spent three hours touring the Port of Long Beach himself, and wrote a thread breaking down exactly why the whole thing was jammed and how you'd actually fix it.

And it went everywhere. The city of Long Beach changed a container rule within days. The Governor of California reached out to talk through his ideas.

And here's the thing. He never pitched his company once. He just became the clearest voice on the biggest story of the moment, and it happened to be the story his business sat right inside.

That same year, Flexport was on track to more than double its revenue, past 3 billion dollars.
So why did that work? Well, he didn't win all that attention by selling Flexport. He won it by making sense of the thing everyone already cared about. And to be completely honest with you, I think that's the whole game. When you do that, you find clients and work starts landing in your lap.

That's exactly what we build for founders and business owners on YouTube. So follow me + comment "YouTube" and we'll show you how we build it.

[Jason Davis I Local SEO @jasondavisseo]

You're working harder than ever but leads are inconsistent
Here's what I see constantly:

Home service businesses pouring $20K-$40K/month into Google Ads to generate 50-100 leads.

The moment they stop paying? Leads stop completely.
Now imagine:

Getting those same 50-100 leads every month without spending a dollar on ads.

That's what local SEO does when you rank in the top 3 of the Map Pack.
Real example:

HVAC company spending $20K/month on Google Ads.
We implemented local SEO:

→ Optimized GBP
→ Built service pages
→ Fixed website speed
→ Built local backlinks

6 months later:
→ Doubled call volume
→ Cost per lead dropped 25%
→ Significant portion now from organic (not ads)

Another client:
Property management company went from near-zero organic visibility to 122 additional organic calls in 6 months.

437% increase in total leads.

Custom swing set builder:
→ Organic traffic up 6x
→ Added $20K/month in recurring revenue
→ Within 12 months

Why local SEO is so effective:

1. High intent: "Emergency plumber near me" = they need help RIGHT NOW Highest-intent leads you can get

2. Compounding returns: Ads = pay for every click forever, SEO = do the work once, rankings generate leads month after month

3. Trust: People trust organic results more than ads. Top of Map Pack = you're THE authority, not just another ad

"But SEO takes forever, right?"

Truth: Local SEO takes 3-6 months for significant results.

But here's the strategy:

Run Google Ads NOW for immediate leads. Build SEO in parallel

6 months from now:
→ Organic rankings climb
→ Start reducing ad spend
→ Organic becomes primary lead source
→ Ads become the supplement

Bonus:
Strong organic visibility dramatically increases business valuation.

Buyers pay premium multiples for businesses with predictable, non-ad-dependent lead flow.

Business with 80% organic leads = worth WAY more than one 100% dependent on ads.

Stop renting your leads.

Start owning them.

I'm offering FREE local SEO audits to show you exactly how much you could save on ad spend.

Comment "LOCAL SEO" and I'll send the booking link (must follow)