Etch Play

Digital strategy, design, development and marketing services for the games industry. Passionate about the Extended Experience.

Proud to be a part of @EtchUK

[Etch Play @etchplay]

Hi! 👋

We're the digital agency for the games industry. We exist to make everything you do, feel like a considered part of the overall player journey.

We call this thinking "The Extended Experience". Here's a handy video explainer with some examples.

https://t.co/bpJDxqCQ9n

[Develop:Brighton 2026 @developconf]

Taya Beleanina (@tayadigital) will be joined by Izzy Jagan (@izzydrag0n), Melissa Chaplin (@melissarchaplin) and Hannah Flynn (@itshannahflynn) in July. Together, they'll be discussing the state of play for discoverability and other marketing matters. #DevelopConf

[Etch Play @etchplay]

Wake me up when September ends - and tell me about some of the most interesting gaming things I've missed. This month we're talking Xbox, and we're talking RPGs. Jump in.

https://t.co/JfFwf4drwq

[Etch Play @etchplay]

August was, as always, a busy month for the games industry! We're looking at just a few of the many, many things that caught our attention. Let us know what your favourite thing from Gamescom was this year...
https://t.co/6cpn5jkinC

[Etch Play @etchplay]

Glad it's coming in handy @SharkB1t 🙌 Stay cool in there 🙏

[Etch Play @etchplay]

What's going on with the Xbox Game Pass subscription tiers? We take a look in this Etch Play roundup... Plus we're chatting the industry growth in Germany, and the new Xbox dashboard!

https://t.co/rwsvgtByjJ

[Etch Play @etchplay]

We hung out with @GameDevHeroes, @impressgames, @splashdamage, @itshannahflynn, @specialeffect and more at @developconf. Read all about it.

https://t.co/hIJP57hs4p

[Etch Play @etchplay]

Now that @developconf is over, we decided to collect our thoughts and put them into blog form. Here it is!

https://t.co/NwIUd1gyoz

[Ben Joy @BenJoy93]

Well, if that was @developconf, we’ve done it for another year! Very busy, but fun 3 days. Thanks to everyone we’ve had the pleasure of chatting to and hanging out with, you all rock 🤘See you next year Brighton, peace out from @etchplay ✌️

[Etch Play @etchplay]

When we do marketing for your videogame, we're all about building connections with your fans. I said fans. Get it? We're giving away branded fans that you can plug into your phone? Oh forget it.

Today's your last chance to get one, and stocks are running low!

[Etch Play @etchplay]

Develop Day 3! Here's today's schedule...

8am - Write this social post while hungover
9am - Marketing & Comms Breakfast w/ @itshannahflynn
12:15-5pm - Soaking up as much knowledge and networking as we can!
7pm - @SpecialEffect Charity Drinks

Last day! Let's go!

[Etch Play @etchplay]

@LongSteve We didn't! But that's okay. We're really thankful for the nomination anyway ❤️

[Etch Play @etchplay]

The vibes are immaculate. #DevelopStar Awards, let's go!

[Etch Play @etchplay]

Huge congratulations to the Marketing Star winner - @nDreams! It was an honour to be nominated, it's been an extremely good year.

[Etch Play @etchplay]

#DevelopConf #DevelopStar Awards - let's go!

[Etch Play @etchplay]

Whether we win tonight or not, we're enormously proud of our Develop:Star award nomination, and endlessly grateful to the amazing studios and publishers that we work with. Thank you to everyone who voted, too.

#DevelopStar

[Etch Play @etchplay]

❤️

[Etch @EtchUK]

Our brilliant videogames-focused division @EtchPlay are up for the Marketing Star award at tonight's Develop:Star Awards in Brighton. Whatever the outcome, we're so proud of the entire team, and all the incredible work they've done for games publishers and studios this year. 👏

[Etch Play @etchplay]

The team have asked me to point out that the fan is not useless in the rain - it can be used to dry yourself off. So there you have it. Branded fans were actually a stroke of planning genius.

[Etch Play @etchplay]

Introducing this year's Develop merch special: An Etch Play fan!

- ALMOST on-brand!
- Effectively USELESS in the rain!
- PROBABLY drains your phone battery!

Hunt us down at the event to claim your limited edition, collectible, and surprisingly-good free gift. While stocks last!

[Etch Play @etchplay]

Develop Day 2 is a go!

We'll be networking at the event venue today, and taking in some of the conference talks. Then, this evening, it's the big one... The Develop:Star Awards!

Have we mentioned that we're nominated for an award? No? Kept that quiet didn't we! 😂

#DevelopStar

[Etch Play @etchplay]

This event <3